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Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.9 /10

673 Reviews Write a Review

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What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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0 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2025

1 Top Rated Capabilities

0 Top Rated Features

2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

93 Plan to Renew

84 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

6% Neutral

91% Positive

Pros

Reliable
Enables Productivity
Respectful
Acts with Integrity

Feature Ratings

Average 83

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

Auto-Responders

A/B Testing

SPAM Compliance

Segmentation

Content Authoring

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.8

View Mailchimp in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.8

View Mailchimp in this category (opens in a new tab)

Mailchimp Reviews

Abhishek T.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2025

Productive Tool to Send Emails and grow revenue

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

This tool is helping me to get more customers and increasing my sell. I can easily design templates to make my email marketing campaigns more efficient.

What is your favorite aspect of this product?

Accuracy is good while sending sales email to target new customers for my business. I can make my campaigns more productive easily in this tool.

What do you dislike most about this product?

I don't have any issues with this tool.

What recommendations would you give to someone considering this product?

Good to get more customers on-board

Pros

Enables Productivity
Unique Features
Efficient Service
Inspires Innovation

Ankit M.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2025

Email Campaigns with Powerful Tools and Insights

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp has become an essential tool for our business, especially because it integrates marketing automation with financial management tools so well. This combination enables us to simplify our marketing and accounting processes on one cohesive platform, which saves us a lot of time and effort.

What is your favorite aspect of this product?

One of the standout features of Mailchimp is its effective organization of email lists, but what really distinguishes it is the additional support provided by tools like the content optimizer and pre-designed email templates. These features have greatly improved the quality and efficiency of our email campaigns. Creating groups for specific target audiences is very intuitive, enabling us to customize our messaging with precision.

What do you dislike most about this product?

One thing about Mailchimp that I find a bit off-putting is its pricing model. As a small business owner, I've observed that the expenses can rise sharply as my subscriber list expands and I need to unlock more advanced features.

What recommendations would you give to someone considering this product?

The platform is very easy to use, which makes it suitable for team members who may not be very tech-savvy. Plus, the customer support team is quick to respond and very knowledgeable, always available to help with any questions or problems. All in all, Mailchimp has become a vital part of our operations, and I strongly recommend it to businesses aiming to enhance their marketing and financial processes.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Pappu S.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2025

A user-friendly email marketing platform

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp stands out due to its combination of ease of use, powerful automation, and scalability

What is your favorite aspect of this product?

Mailchimp is powerful automation

What do you dislike most about this product?

User Interface

What recommendations would you give to someone considering this product?

Mailchimp is ideal for small companies, entrepreneurs, and marketers requiring an easy-to-use email marketing tool with automation and CRM functionalities. Newcomers to email marketing can begin with the free plan and then upgrade later after experiencing the functionalities of the software

Pros

Helps Innovate
Inspires Innovation
Caring
Saves Time

Mailchimp

What is Mailchimp?

Company Details

Book a Free Demo Today!

Awards & Recognition

Mailchimp Ratings

87 Likeliness to Recommend

1 Since last award

93 Plan to Renew

84 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Abhishek T.

Productive Tool to Send Emails and grow revenue

Likeliness to Recommend

Pros

Ankit M.

Email Campaigns with Powerful Tools and Insights

Likeliness to Recommend

Pros

Pappu S.

A user-friendly email marketing platform

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

Auto-Responders

A/B Testing

SPAM Compliance

Segmentation

Content Authoring

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

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