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Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.9 /10

688 Reviews Write a Review

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What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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0 Top Rated Capabilities

1 Top Rated Features

2025

1 Top Rated Capabilities

0 Top Rated Features

2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

93 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

6% Neutral

91% Positive

Pros

Reliable
Enables Productivity
Respectful
Acts with Integrity

Feature Ratings

Average 83

Email Delivery

Campaign Management

Email Templates

Contact Database

Basic Reporting and Analytics

Auto-Responders

Mobile Optimized

A/B Testing

Segmentation

SPAM Compliance

Content Authoring

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Ease of Customization

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.8

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Marketing Automation - B2B

Score 8.8

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Mailchimp Reviews

Zethi B.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Easy to use email marketing tool.

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Mailchimp's drag and drop email builder makes it an easy software to use for most people. This is very important within most organisations as it reduces the amount of resources and time expended towards training staffs to use software tools. On the operational side, Mailchimps AI ( artificial intelligence ) capabilities are a sight to behold, and my team has leveraged this part of MailChimp to tackle manual marketing tasks such as content optimization and generating actionable insights from email campaign data..

What is your favorite aspect of this product?

I love the visually appealing templates that MailChimp provides to users on default. These templates run into hundreds and are so good to the extent, that we have on a few occasions launched email campaigns without needing to build our own templates from scratch.

What do you dislike most about this product?

No provision for managing affiliate marketing campaigns and lacklustre marketing campaign automation features.

What recommendations would you give to someone considering this product?

MailChimp does not provide strong marketing automation qualities, thus has to be used alongside a third party email campaign automation tool for full effectiveness.

Pros

Reliable
Performance Enhancing
Enables Productivity
Security Protects

Andrew C.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2026

One of the Easiest and Most Robust Email Platforms

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp is one of the easiest email platforms to set up and begin using. Additionally, I found the platform's segmentation to be considerably more robust than other competitors I've used.

What is your favorite aspect of this product?

How easy it is to begin using Mailchimp and the UX of its email composition tool.

What do you dislike most about this product?

Nothing really comes readily to mind.

What recommendations would you give to someone considering this product?

If you're looking for a tool to quickly begin an email campaign and make it efficient going forward, this is the right choice, especially for smaller marketing teams.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Adam M.

Role: Industry Specific Role
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2026

Useful for marketing pros with the right stack

Likeliness to Recommend

4 /10

What differentiates Mailchimp from other similar products?

It is standalone and accessed through the browser. It has some other features we didn't use, in our case it was being used as a subscription service to send products memos to our customers.

What is your favorite aspect of this product?

straightforward templates to create and send out communications and email campagns quickly.

What do you dislike most about this product?

For our use case it was not a good solution.

What recommendations would you give to someone considering this product?

Do some research first to make sure it is a solutoion to your issue first. We used it in good faith but ultimately decided against it

Pros

Trustworthy
Efficient Service
Effective Service
Respectful

Cons

Inhibits Innovation
Slower Product Innovation
Charges for Enhancements

Mailchimp

What is Mailchimp?

Company Details

Book a Free Demo Today!

Awards & Recognition

Mailchimp Ratings

87 Likeliness to Recommend

93 Plan to Renew

84 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Zethi B.

Easy to use email marketing tool.

Likeliness to Recommend

Pros

Andrew C.

One of the Easiest and Most Robust Email Platforms

Likeliness to Recommend

Pros

Adam M.

Useful for marketing pros with the right stack

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Email Delivery

Campaign Management

Email Templates

Contact Database

Basic Reporting and Analytics

Auto-Responders

Mobile Optimized

A/B Testing

Segmentation

SPAM Compliance

Content Authoring

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Ease of Customization

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support