LITMUS LLC

Litmus

8.9 /10

What is Litmus?

Litmus is the all-in-one, easy-to-use set of solutions your team needs to create emails that convert and get more from your marketing. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.

Company Details

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Awards & Recognition

Litmus won the following awards in the Email Marketing category

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2023 Data Quadrant Gold Medalist

2023

4 Top Rated Capabilities

7 Top Rated Features

2023

Litmus Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Litmus.

88 Likeliness to Recommend

100 Plan to Renew

92 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Litmus?

0% Negative

1% Neutral

99% Positive

Pros

Helps Innovate
Trustworthy
Efficient Service
Effective Service

Feature Ratings

Average 89

Contact Database

Dynamic Content

Surveys and Polling

Segmentation

Sales Intelligence & Conversion Rates

Text Messaging

Email Templates

Campaign Management

Email Delivery

Mobile Optimized

Auto-Responders

Vendor Capability Ratings

Average 88

Business Value Created

Availability and Quality of Training

Quality of Features

Breadth of Features

Ease of Customization

Ease of Data Integration

Ease of IT Administration

Ease of Implementation

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Vendor Support

Litmus Reviews

Amr E.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2023

Straightforward approach to email marketing

Likeliness to Recommend

10 /10

What differentiates Litmus from other similar products?

It has hundreds of pre-built automations that help you personalize campaigns for each subscriber. There are help guides throughout the platform as you’re getting things set up, plus Litmus's customer support is fast and friendly.

What is your favorite aspect of this product?

The interface is easy to use, intuitive, and includes resources for any questions that come up during the process. It also includes sales automations so our marketing and sales processes work together to earn more revenue.

What do you dislike most about this product?

Need to provide a lot of company information to get an account set up. Though it allows for integrations, it doesn't offer advanced CRM functionalities.

What recommendations would you give to someone considering this product?

Litmus has designed a superior user-friendly platform, making it the best choice for ease of use. Should users experience any problems, there is email support to answer any questions and troubleshoot.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Cassie P.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2022

Wonderful delivery management for email campaigns

Likeliness to Recommend

10 /10

What differentiates Litmus from other similar products?

Litmus supports SMS text messaging, transactional emails, in-depth analytics, and powerful marketing automation features all in the same dashboard

What is your favorite aspect of this product?

Impressive email marketing automation with things like autoresponders, coupons in emails, and page tracking

What do you dislike most about this product?

Beautiful templates for a wide range of occasions and a stronger landing page builder to promote products and send people to our webiste without much work

What recommendations would you give to someone considering this product?

Litmus offers the highest monthly sending limits and you gain access to a more manageable platform designed around simplicity

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Chris W.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2022

Intuitive and supports superior delivery rates

Likeliness to Recommend

9 /10

What differentiates Litmus from other similar products?

Litmus is the easiest email marketing software that offers marketing automation, landing pages feature, email testing and much more features along with email marketing

What is your favorite aspect of this product?

We create professional-looking emails in no time, using its email builder, but the magic is in the platform's combination of features. The contact segmentation make our emails more relevant by targeting smaller groups of contacts with a tailored message

What do you dislike most about this product?

One area Litmus can take one step further is by including a built-in image editing tool. This way we can customize our visual assets without having to switch to another editing tool. It should also offer a decent selection of templates

What recommendations would you give to someone considering this product?

If you simply need help with designing your emails and testing them for spam before they are sent out, then Litmus is the best solution for you. Creating personalized emails and automating your email marketing will make it easy to focus on converting visitors to customers

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Litmus

What is Litmus?

Company Details

Need Assistance?

Awards & Recognition

2023 Data Quadrant Gold Medalist

Litmus Ratings

88 Likeliness to Recommend

100 Plan to Renew

92 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+97 Net Emotional Footprint

How much do users love Litmus?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Surveys and Polling Ability to survey customers and gather feedback.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Text Messaging The capability to send messages by SMS in addition to email.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Delivery The ability to send email to large number of recipients at-scale.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Litmus Reviews

Amr E.

Straightforward approach to email marketing

Likeliness to Recommend

Pros

Cassie P.

Wonderful delivery management for email campaigns

Likeliness to Recommend

Pros

Chris W.

Intuitive and supports superior delivery rates

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Contact Database

Dynamic Content

Surveys and Polling

Segmentation

Sales Intelligence & Conversion Rates

Text Messaging

Email Templates

Campaign Management

Email Delivery

Mobile Optimized

Auto-Responders

Vendor Capability Ratings

Business Value Created

Availability and Quality of Training

Quality of Features

Breadth of Features

Ease of Customization

Ease of Data Integration

Ease of IT Administration

Ease of Implementation

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Vendor Support