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LITMUS

Litmus

Composite Score

8.6 /10

CX Score

8.9 /10

45 Reviews Write a Review

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What is Litmus?

Litmus is the all-in-one, easy-to-use set of solutions your team needs to create emails that convert and get more from your marketing. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.

Company Details

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Awards & Recognition

Litmus won the following awards in the Email Marketing category

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9 Top Rated Capabilities

14 Top Rated Features

Latest Award, 2025

Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2024

2024 Data Quadrant Champion

2024

11 Top Rated Capabilities

13 Top Rated Features

2024

Service Experience
Product Impact
Conflict Resolution

2023

2023 Data Quadrant Champion

2023

4 Top Rated Capabilities

7 Top Rated Features

2023

Litmus Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Litmus.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

100 Plan to Renew

91 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+98 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Litmus?

0% Negative

5% Neutral

95% Positive

Pros

Trustworthy
Efficient Service
Effective Service
Caring

Feature Ratings

Average 89

Segmentation

Email Delivery

Email Templates

Auto-Responders

Content Authoring

Sales Intelligence & Conversion Rates

Surveys and Polling

Mobile Optimized

Basic Reporting and Analytics

A/B Testing

Text Messaging

Vendor Capability Ratings

Average 88

Availability and Quality of Training

Business Value Created

Quality of Features

Ease of Customization

Ease of Data Integration

Ease of IT Administration

Ease of Implementation

Breadth of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Vendor Support

Litmus Reviews

Role: Operations
Industry: Government
Involvement: IT Development, Integration, and Administration

Validated Review

Anonymous Reviewer

Submitted Jul 2020

Fantastic product, user friendly.

Likeliness to Recommend

8 /10

Pros

Trustworthy
Effective Service
Fair
Security Protects

Cons

Under Delivered

Litmus

What is Litmus?

Company Details

Book a Free Demo Today!

Awards & Recognition

2024 Data Quadrant Champion

2023 Data Quadrant Champion

Litmus Ratings

90 Likeliness to Recommend

100 Plan to Renew

91 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+98 Net Emotional Footprint

How much do users love Litmus?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Email Delivery The ability to send email to large number of recipients at-scale.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Surveys and Polling Ability to survey customers and gather feedback.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Text Messaging The capability to send messages by SMS in addition to email.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Litmus Reviews

Fantastic product, user friendly.

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Segmentation

Email Delivery

Email Templates

Auto-Responders

Content Authoring

Sales Intelligence & Conversion Rates

Surveys and Polling

Mobile Optimized

Basic Reporting and Analytics

A/B Testing

Text Messaging

Vendor Capability Ratings

Availability and Quality of Training

Business Value Created

Quality of Features

Ease of Customization

Ease of Data Integration

Ease of IT Administration

Ease of Implementation

Breadth of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Vendor Support