LITMUS LLC

Litmus

8.9 /10

What is Litmus?

Litmus is the all-in-one, easy-to-use set of solutions your team needs to create emails that convert and get more from your marketing. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.

Company Details

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Awards & Recognition

Litmus won the following awards in the Email Marketing category

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2023 Data Quadrant Gold Medalist

2023

4 Top Rated Capabilities

7 Top Rated Features

2023

Litmus Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Litmus.

88 Likeliness to Recommend

100 Plan to Renew

92 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Litmus?

0% Negative

1% Neutral

99% Positive

Pros

Helps Innovate
Trustworthy
Efficient Service
Effective Service

Feature Ratings

Average 89

Contact Database

Dynamic Content

Surveys and Polling

Segmentation

Sales Intelligence & Conversion Rates

Text Messaging

Email Templates

Campaign Management

Email Delivery

Mobile Optimized

Auto-Responders

Vendor Capability Ratings

Average 88

Business Value Created

Availability and Quality of Training

Quality of Features

Breadth of Features

Ease of Customization

Ease of Data Integration

Ease of IT Administration

Ease of Implementation

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Vendor Support

Litmus Reviews

Hedge s.

Role: Information Technology
Industry: Gaming and Hospitality
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

Best Engagement Tool

Likeliness to Recommend

9 /10

What differentiates Litmus from other similar products?

Confirmation that the email is delivered in right inbox.

What is your favorite aspect of this product?

Ease of emails testing.

What do you dislike most about this product?

Perfect, no dislike

What recommendations would you give to someone considering this product?

The tool of right engagement at right time

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

ANDREI R.

Role: Consultant
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2023

Best Emails Engagement Experience

Likeliness to Recommend

9 /10

What differentiates Litmus from other similar products?

Ability to filter content before sending it clients.

What is your favorite aspect of this product?

Perfect in sending timely promotional emails to right inboxes.

What do you dislike most about this product?

I have all experience to confirm this tool has zero error.

What recommendations would you give to someone considering this product?

For long-term customers relationships maintaining use this tool.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Carol M.

Role: Finance
Industry: Not for Profit
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2023

Effectiveness of Emails ampaigns

Likeliness to Recommend

9 /10

What differentiates Litmus from other similar products?

Easy to manage emails campaigns.

What is your favorite aspect of this product?

Perfect filtering of content before sending.

What do you dislike most about this product?

Nothing to be frank

What recommendations would you give to someone considering this product?

Perfect in managing campaigns

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Litmus

What is Litmus?

Company Details

Need Assistance?

Awards & Recognition

2023 Data Quadrant Gold Medalist

Litmus Ratings

88 Likeliness to Recommend

100 Plan to Renew

92 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+97 Net Emotional Footprint

How much do users love Litmus?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Surveys and Polling Ability to survey customers and gather feedback.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Text Messaging The capability to send messages by SMS in addition to email.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Delivery The ability to send email to large number of recipients at-scale.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Litmus Reviews

Hedge s.

Best Engagement Tool

Likeliness to Recommend

Pros

ANDREI R.

Best Emails Engagement Experience

Likeliness to Recommend

Pros

Carol M.

Effectiveness of Emails ampaigns

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Contact Database

Dynamic Content

Surveys and Polling

Segmentation

Sales Intelligence & Conversion Rates

Text Messaging

Email Templates

Campaign Management

Email Delivery

Mobile Optimized

Auto-Responders

Vendor Capability Ratings

Business Value Created

Availability and Quality of Training

Quality of Features

Breadth of Features

Ease of Customization

Ease of Data Integration

Ease of IT Administration

Ease of Implementation

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Vendor Support