What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
100 Plan to Renew
79 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Effective Service
- Respectful
- Transparent
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Personalization/Audience Targeting
Analytics and Reporting
Split Testing
Feature Flagging
Integrations
Goal Tracking and Conversion Definition
No-Code/Low-Code Test Building
Multivariate Testing
Server Side Testing
Split URL Testing
Vendor Capability Ratings
Quality of Features
Availability and Quality of Training
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Breadth of Features
Business Value Created
Ease of IT Administration
Vendor Support
Ease of Customization
Ease of Data Integration
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Website Analytics
Score 8.9
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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HubSpot Marketing Hub Reviews
Rakshit C.
- Role: Consultant
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2024
HubSpot Marketing Hub- Ease to Use for B2B
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub is been great tool which supports email marketing, marketing automation which is very unique from other similar products.Its got solid capabilities for marketing campaigns, email marketing and SEO.
What is your favorite aspect of this product?
HubSpot Marketing Hub my favourite aspect is easy to use and easy to integrate other platforms for an all in one place for businesses to see campaigns,data and performance.I also appreciate the use of email and newsletter facilitation based on automation campaigns using workflows.
What do you dislike most about this product?
It will be better if it has more customisation of workflows.
What recommendations would you give to someone considering this product?
For business which want to upgrade and are new can definitely consider this product which have strong focus on inbound marketing and lead generation.The platform’s lead capture and management tools along with its email marketing and social media management capabilities make it excellent choice.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Trustworthy
Please tell us why you think this review should be flagged.
Vijeta S.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Oct 2024
Cost-effective and relevant features
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The effective publishing tools for multiple channels with easy integration
What is your favorite aspect of this product?
Social media publishing
What do you dislike most about this product?
Lack of sentiment analysis
What recommendations would you give to someone considering this product?
It is a great product for SMEs and is cost effective!
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Kyle B.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Sep 2024
Tons of functionality and very easy to use!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Hubspot Marketing Hub is a much easier to use compared to it's competitors.
What is your favorite aspect of this product?
So many favorites. Lead scoring, the ability to easily create nice looking emails and marketing newsletters, tracking who clicks into emails and clicks links within those emails.
What do you dislike most about this product?
Texting SMS marketing is a bit lacking compared to what else is out there.
What recommendations would you give to someone considering this product?
Incredible product for SMB, Mid Market and Enterprise sized businesses. It's very easy to use and has so much functionality to make your marketing and sales teams very successful. Also very solid integrations with other tools!
Pros
- Reliable
- Performance Enhancing
- Caring
- Saves Time
Please tell us why you think this review should be flagged.
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