What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
2% Neutral
96% Positive

Pros

  • Effective Service
  • Respectful
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 86

Email Marketing Automation

89

Advanced Campaign Management

88

Marketing Workflow Management

87

Marketing Asset Management

87

Marketing Operations Management

86

Marketing Analytics

85

Social Media Marketing Management

85

Community Marketing Management

84

Multi Channel Integration

84

Mobile Marketing Management

84

Advanced Data Segmentation

84

Vendor Capability Ratings

Average 85

Business Value Created

87

Ease of Implementation

87

Breadth of Features

86

Quality of Features

85

Usability and Intuitiveness

85

Ease of Data Integration

85

Ease of IT Administration

85

Availability and Quality of Training

85

Ease of Customization

83

Product Strategy and Rate of Improvement

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Shan A.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2022

It does many things which are essential for all

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

The HubSpot marketing hub differs from all of its competitors, the best thing which differentiates Hubspot from its competitors is the lead scoring system of HubSpot which is very easy to use and helps businesses to score their leads based on their actions.

What is your favorite aspect of this product?

Personally, I love the email automation feature of HubSpot, as it is very easy to use and the feature which allows you to set up different workflows, this helps businesses with lead generation and lead nurturing campaigns. The event and campaign management is one of the best available in the market as it allows you to integrate with many different platforms, we use zapier and zoom together for carrying out different live and on-demand webinars.

What do you dislike most about this product?

I don't see any flaws in HubSpot except their phone app which is very basic does not do much. If we compare other competitors their mobile app is much better with UX and UI. Also, the enterprise version is a bit pricey, no doubt it does a lot for the business but also comes with a great cost.

What recommendations would you give to someone considering this product?

Personally, I find Hubspot as our main tool which has boosted our sales within the first quarter of using the platform, for lead generation and nurturing campaigns it has been the best tool for us. The chat flow feature is one of the best which allows you to allocate conversions to available agents easily and set up workflows and chat flows as per the requirement. Every business needs to test their campaigns before launching to big markets, HubSpot A/B testing feature makes the campaigns more effective than what they currently are. The list segmentation and management is one of the essential tools used by our business.

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Unique Features

Rebecca K.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2022

An exceptional product for email marketing.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is our best application for email marketing purposes. One fact i like about it is how it allows us market our services online without sending marketers to the field to engage with customers physically. It has reduced our cost and improved marketing strategies. With HubSpot Marketing Hub, we can engage with customers and business partners around the world.

What is your favorite aspect of this product?

HubSpot Marketing Hub enables us to send outbound emails within seconds, building and personalizing emails and manage email lists. It allows us to collaborate easily and efficiently with our customers regardless of where they are. I like how the customer support team sacrifice their times to respond to our cases.

What do you dislike most about this product?

I have used HubSpot Marketing Hub for many years and it has been of great help to me and my organization. It is a brilliant and amazing platform for email marketing.

What recommendations would you give to someone considering this product?

To all prospective customers out there, i urge them to consider HubSpot Marketing Hub since it is the safest, easiest and fastest Application for email marketing.

Pros

  • Helps Innovate
  • Enables Productivity
  • Unique Features
  • Inspires Innovation

Bilawal B.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2021

One of the best marketing CRM

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Everything within the HubSpot marketing hub is unique and it aligns all the sales and marketing teams to work together efficiently. The use of workflows is the best part of Hubspot, creating landing pages has been very easy and email marketing at it's best.

What is your favorite aspect of this product?

The A/B testing on Hubspot is my favourite for a few reasons. It's very easy and efficient gives you accurate results for testing the campaigns or emails.

What do you dislike most about this product?

The only thing which Hubspot is not very good at is the quality of training provided by the technical team, they have very little knowledge (Some of the employees of Hubspot) They should always review their team training beforehand - And then pass it to clients

What recommendations would you give to someone considering this product?

It's one of the most essential tools for any business no matter small medium or large, I would highly recommend email marketing, marketing automation, use of workflows, creating landing pages, sequences for sales teams and the lead scoring system. The lead scoring system is the best one in the market, I highly recommend the product because of its unique features and capabilities.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing