What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
1
Since last award
98 Plan to Renew
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Effective Service
- Respectful
- Helps Innovate
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Advanced Campaign Management
Marketing Asset Management
Marketing Workflow Management
Marketing Analytics
Marketing Operations Management
Social Media Marketing Management
Multi Channel Integration
Community Marketing Management
Mobile Marketing Management
Advanced Data Segmentation
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Breadth of Features
Usability and Intuitiveness
Quality of Features
Ease of IT Administration
Ease of Data Integration
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of Customization
Vendor Support
Also Featured in...
Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Website Analytics
Score 8.9
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Social Media Monitoring & Listening
Score 8.9
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Email Marketing
Score 8.9
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A/B Testing
Score 8.8
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HubSpot Marketing Hub Reviews
José M.
- Role: Sales Marketing
- Industry: Media
- Involvement: IT Leader or Manager
Submitted May 2022
Easy to use, automatic, with good insights and aff
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Their customer support
What is your favorite aspect of this product?
The layout!
What do you dislike most about this product?
The automation
What recommendations would you give to someone considering this product?
Please invest in this product!
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Clovis G.
- Role: Operations
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jun 2022
Efficient tool easy to implement and use.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The first is to automate the process between the various hubs offered. Second, the ability to monitor and analyze user / customer behavior from first contact to last contact, our emails look much better and we know exactly who has a direct impact on our sales, our communications are more consistent and account managers are better prepared to make certain strategic decisions.
What is your favorite aspect of this product?
Ease of use, first-rate assistance, and a robust collection of tools that support all aspects of our sales process. HubSpot Marketing Hub delivers robust insights that enable our sales team to adapt their actions while being responsive and proactive to how our activities were received. The ability to link each phase of the buyer's journey in a single tool, evaluate it, and so improve your customer's experience throughout the process.
What do you dislike most about this product?
The full stack solution is rather expensive, and every year they remove things that were included in certain basic plans and want to charge you a premium level membership for those services in the future. I believe that having greater price freedom while using the system would be advantageous for smaller enterprises and for-profit startups. Many choices would be incredibly valuable during the expansion period, but many businesses would be unable to employ them due to financial constraints.
What recommendations would you give to someone considering this product?
Despite being an industry standard, HubSpot Marketing may not be suitable for everybody. Do your homework before committing because switching platforms might be tough after you've begun. If you're unsure about purchasing the full tool set, start with the sales or marleting center and work your way up from there.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Taylor F.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: End User of Application
Submitted May 2022
"A Powerful Tool That's Always Getting Better"
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
the program has better features than other programs.
What is your favorite aspect of this product?
Every function of HubSpot is easy to understand and use. Because our access limitations are so rigorous, we're able to run effective marketing campaigns across a wide range of digital media. One of our most valuable assets is our ability to give teams with detailed funnels, sales information, and performance requirements to help them make informed decisions.
What do you dislike most about this product?
In certain cases, the merger of marketing and operational functions might go either way. Websites can be built with the help of a content management system, but it is difficult to master and requires a high level of technical expertise.
What recommendations would you give to someone considering this product?
An intimidating marketing tool to begin with. To get the most out of your project, identify your marketing goals and revenue possibilities early on.
Pros
- Reliable
- Trustworthy
- Unique Features
- Efficient Service
Please tell us why you think this review should be flagged.
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