What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

98 Plan to Renew

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
3% Neutral
95% Positive

Pros

  • Effective Service
  • Respectful
  • Helps Innovate
  • Enables Productivity

Feature Ratings

Average 86

Email Marketing Automation

89

Advanced Campaign Management

87

Marketing Asset Management

87

Marketing Workflow Management

86

Marketing Analytics

85

Marketing Operations Management

85

Social Media Marketing Management

85

Multi Channel Integration

84

Community Marketing Management

83

Mobile Marketing Management

83

Advanced Data Segmentation

83

Vendor Capability Ratings

Average 84

Business Value Created

87

Ease of Implementation

86

Breadth of Features

85

Usability and Intuitiveness

85

Quality of Features

85

Ease of IT Administration

84

Ease of Data Integration

84

Availability and Quality of Training

83

Product Strategy and Rate of Improvement

83

Ease of Customization

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Nina A.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

"The top CRM solution for sales and marketing"

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is easier to use than other programs.

What is your favorite aspect of this product?

It's all about automating. Working alone, I rely heavily on tools like Workflows, email and social media schedulers, and meeting connections. The CMS add-on has also been updated to make it so simple to construct web pages for someone who has ZERO expertise.

What do you dislike most about this product?

The use of email marketing is proving to be a bit of a challenge. Unengaged contacts often do not get critical emails, and this is something we see all the time. Although I'm aware of re-engagement tactics (and we want to investigate them), it would be fantastic if Marketing Pro already had re-engagement features.

What recommendations would you give to someone considering this product?

The HubSpot Marketing Hub is a great tool to make good use of. No other product on the market is as user-friendly, simple to use and rapid loading and updating as this one. Nothing comes close to HubSpot.

Pros

  • Reliable
  • Unique Features
  • Efficient Service
  • Effective Service

Rosemarie P.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Options to build connections with the target audie

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub excels at: The reporting and monitoring procedure can be simplified. Email management, contract lifecycle management and advanced data analysis are significant and useful skills of this tool. You can design landing sites, contact forms, and customer tracking and monitoring systems. You can start collecting leads using the available options.

What is your favorite aspect of this product?

For activity tracking and deal stage management, I like HubSpot Marketing Hub. You can receive a database of consumers and real-time information on the performance of your marketing strategies. Processes related to sales, marketing and other services can be automated. This platform can be connected to your website as well as social networking sites: Facebook, Instagram, Twitter and LinkedIn.

What do you dislike most about this product?

Data in email workflows is often scattered and difficult to locate. It can be challenging to keep up with new features and changes because the HubSpot Marketing Hub is frequently reset.

What recommendations would you give to someone considering this product?

To create a complete content plan and post content to your blog, I suggest using the HubSpot Marketing Hub. To promote the landing pages, you have created. Live chat allows you to communicate with website visitors. To reach as many potential customers as possible, you can incorporate PPC and social media components into your content.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Donna H.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Implementation is simple, daily use is effortless

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Customization is simple, and no coding is required. Non-technical users can administer templates and contact properties. The Hubspot learning curve is relatively short, making it possible to quickly become acquainted with the platforms.

What is your favorite aspect of this product?

Overall, I'm very pleased with Hubspot Marketing. It's incredible how simple it is to launch a campaign, track performance, and manage lists across multiple channels and product lines. What I like most about HubSpot Marketing Hub is its simplicity, extensibility, and the large community of developers and consultants who specialize in the platform and are always ready to resolve our concerns.

What do you dislike most about this product?

In fact, there aren't many annoying things in the HubSpot Marketing Hub, but it all depends on the work team receiving the appropriate training because each department of the company has its own privacy, which must be taken into account when conducting training to reap the most benefits.

What recommendations would you give to someone considering this product?

To get the most out of it, make sure you understand your key marketing goals and the highest revenue opportunities from the start. Reporting is a key strength, providing the flexibility required to create detailed funnels, sales analytics, and performance benchmarks that assist teams in making effective decisions.

Pros

  • Enables Productivity
  • Trustworthy
  • Effective Service
  • Inspires Innovation