What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

98 Plan to Renew

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
3% Neutral
95% Positive

Pros

  • Effective Service
  • Respectful
  • Helps Innovate
  • Enables Productivity

Feature Ratings

Average 86

Email Marketing Automation

89

Advanced Campaign Management

87

Marketing Asset Management

87

Marketing Workflow Management

86

Marketing Analytics

85

Marketing Operations Management

85

Social Media Marketing Management

85

Multi Channel Integration

84

Community Marketing Management

83

Mobile Marketing Management

83

Advanced Data Segmentation

83

Vendor Capability Ratings

Average 84

Business Value Created

87

Ease of Implementation

86

Breadth of Features

85

Usability and Intuitiveness

85

Quality of Features

85

Ease of IT Administration

84

Ease of Data Integration

84

Availability and Quality of Training

83

Product Strategy and Rate of Improvement

83

Ease of Customization

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Yassir S.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2025

user-friendly platform that centralizes analytics

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot stands out for its intuitive interface, extensive training resources, and strong integration between marketing, sales, and CRM. It feels like an all-in-one solution rather than just a marketing tool.

What is your favorite aspect of this product?

the ease of use and clean interface are my favorite parts. Even non-technical users can build campaigns, analyze results, and manage leads effectively.

What do you dislike most about this product?

The pricing can feel high as you scale, and some advanced features are locked behind higher tiers. It’s also a bit complex to customize deeply without external help

What recommendations would you give to someone considering this product?

Clearly map out your marketing goals before adopting HubSpot. Start with the features you need most, then expand gradually. Also take advantage of HubSpot Academy to train your team—it accelerates adoption

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Trustworthy

Medinat M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2025

Powerful tools for easy workflow

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot stands out with its all in one platform, user friendly interface, and seamless integration of CRM, email, social media, and automation tools.

What is your favorite aspect of this product?

My favorite aspect is the seamless integration of email marketing, social media scheduling, and contact management in one dashboard easy to use, time saving, and perfect for managing multiple clients.

What do you dislike most about this product?

The advanced features are locked behind higher-priced plans, which can be limiting for freelancers. Some useful tools like A/B testing or advanced automation aren’t available in lower tiers.

What recommendations would you give to someone considering this product?

Start with the free or Starter plan to explore key features. It's user-friendly. Great for solo marketers, but be prepared for higher costs if you need advanced tools later.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Unique Features
  • Over Delivered

Anthony U.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2025

"HubSpot Marketing Powerful Hub"

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

Other platforms like ActiveCampaign focus heavily on email automation and are often cheaper, ideal for small businesses. Salesforce Marketing Cloud provides deeper customization but requires more technical expertise. GetResponse excels in webinar support and ecommerce, while Omnisend targets transactional emails for online stores. HubSpot’s edge is its comprehensive CRM integration, but competitors may suit niche needs better. Choose based on budget and specific goals.

What is your favorite aspect of this product?

Another great aspect is HubSpot Academy. It offers free training resources. The courses are practical. They boost user confidence. The all in one platform centralizes tools for easy access. It reduces complexity. The lead scoring feature helps prioritize high-potential leads effectively. Customization options are flexible. They fit various business needs.

What do you dislike most about this product?

Navigation changes confuse even long-time users. Essential features, like detailed reporting, often need third-party tools like Google Analytics. Contracts lock businesses into annual commitments, which feels restrictive. Support can be slow or unhelpful, especially for complex issues. The platform tries to do everything, but this makes it overwhelming. Customization is limited for specific needs, like syncing with certain Salesforce records. For startups, simpler, cheaper alternatives may work better.

What recommendations would you give to someone considering this product?

Consider costs, as premium features like automation and custom reports can get expensive, starting at $800/month. Test integrations with your existing tools to ensure smooth workflows. The platform’s AI tools, like Breeze Copilot, automate tasks but may require paid plans for full access. Customer support can be inconsistent, so rely on community forums or a HubSpot partner agency for help. Small businesses benefit most when fully committing to the platform. Avoid long term contracts until you’re sure it fits. It’s a solid choice for growth-focused teams.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing