What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Automation - B2B category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

99 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
4% Neutral
94% Positive

Pros

  • Respectful
  • Reliable
  • Effective Service
  • Performance Enhancing

Feature Ratings

Average 85

Email Marketing Automation

90

Marketing Analytics

86

Customer Journey Modelling

85

Marketing Project Management

85

Social Media Marketing Management

84

Conversion Propensity Modeling

84

Opportunity Pipeline Tracking

84

Marketing Asset Management

83

Mobile Marketing Management

83

Recommended Best Action

83

Vendor Capability Ratings

Average 84

Business Value Created

86

Quality of Features

86

Breadth of Features

85

Ease of Implementation

85

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

84

Ease of Data Integration

83

Ease of IT Administration

82

Ease of Customization

81

Vendor Support

81

HubSpot Marketing Hub Reviews

Allie B.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2023

Easy to use, complicated to master

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is extraordinarily robust. Its functionality is huge and there is so much you can do with this product especially with email campaigns. The email analytics are easy to understand and share with leadership.

What is your favorite aspect of this product?

I love how easy it is to create and send an email. I love the A/B testing features and how simple it is to schedule a social media post. The product's core functionality is fairly intuitive to share with newer members of our team.

What do you dislike most about this product?

Social media dashboard data cannot be easily exported. Onboarding was clunky and ineffective. Importing contacts is very complicated and hard to do. These issues make the product frustrating at times.

What recommendations would you give to someone considering this product?

Be sure to set up enough to learn the product after purchasing it. Use the resources and videos to keep up to speed; they are more effective than onboarding which is slow and ineffective. Be sure to import image assets during onboarding.

Pros

  • Enables Productivity
  • Performance Enhancing
  • Unique Features
  • Respectful

Cons

  • Charges for Enhancements
  • Inhibits Innovation
  • Slower Product Innovation

Edgar O.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

HubSpot Marketing Hub is necessary skills

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

This program is the favorite of my advertising and sales team, since HubSpot Marketing Hub provides us with all the necessary skills to carry out multiple successful marketing campaigns, since you use this program we have been able to notice the speed with which Each of the processes that manage to track each of the contacts that interact with each of our web platforms is automated. This program is one of the most popular in its market due to the enormous help it provides for the management of all the mass of content of any type of company, without a doubt the program is effective.

What is your favorite aspect of this product?

The biggest and most effective features of this program is the ability to create multiple marketing campaigns as quickly as possible for our team to have better content management and integration at each of the meeting points with each of our contacts, In other words, HubSpot Marketing Hub was implemented without any problem as spaces on the web, pages and some blogs, the capabilities that this program offers us is incredible, which undoubtedly improves the operation of work to keep track of and stay with each of my customers, I feel lucky to have this program.

What do you dislike most about this product?

Acquiring the services of this program is somewhat complicated, both in its free version and the paid version, first the free version unfortunately has many limitations that affect us and is not helpful, on the other hand the paid version of this program is becoming more expensive over time as the most effective options come at an additional cost that significantly increases your rate.

What recommendations would you give to someone considering this product?

One of the biggest reasons why I like to recommend this program is because of the enormous help it has been in our workflow to manage the amount of content we have on the web in order to create the best and most successful marketing campaigns for the company, HubSpot Marketing Hub is by far one of the best programs for our marketing.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Francisco G.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

Computer platform created for digital marketing sk

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

This is a platform with the best integrations and resources that can be needed to connect any marketing, sales, content management and service teams to all clients, Leaving said that each product is in the best way powerful by itself but, When taken together, they are unmatched, it is a complete marketing platform that allows companies to create content to share with all customers throughout the entire sales cycle.

What is your favorite aspect of this product?

This excellent CRM platform is well designed to grow with any business. That is to say, if you are self-employed or if you run a company with many employees, this HubSpot CRM platform has the best and excellent functions of marketing, sales, customer service, operations and content management that you need to be able to offer it in this way. the best experience to all possible customers

What do you dislike most about this product?

Everything that this excellent platform offers us seems to be good, I should not dislike them because they are good at their functions and beneficial for each of the clients.

What recommendations would you give to someone considering this product?

I recommend this computing platform because it is created primarily to exercise digital marketing skills, cloud-based designed in the best way to help align sales and marketing teams, foster sales enablement, increase return on investment and last but not least. Optimize your inbound marketing strategy to generate more success and benefits for organizations. It is an integral platform that will help in the best way to reach new prospects for the company until the sale is closed.

Pros

  • Continually Improving Product
  • Unique Features
  • Inspires Innovation
  • Caring

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