What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Automation - B2C category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

99 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
4% Neutral
94% Positive

Pros

  • Respectful
  • Reliable
  • Effective Service
  • Performance Enhancing

Feature Ratings

Average 85

Email Marketing Automation

90

Marketing Analytics

86

Customer Journey Modelling

85

Marketing Project Management

85

Social Media Marketing Management

84

Marketing Master Data Management

84

Marketing Asset Management

83

Mobile Marketing Management

83

SMS Marketing

83

Multivariant Testing

82

Vendor Capability Ratings

Average 84

Business Value Created

86

Quality of Features

86

Breadth of Features

85

Ease of Implementation

85

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

84

Ease of Data Integration

83

Ease of IT Administration

82

Ease of Customization

81

Vendor Support

81

HubSpot Marketing Hub Reviews

Martha S.

  • Role: Operations
  • Industry: Biotechnology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2023

The Best Choice for Marketing.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

It has the ability to go far beyond the ordinary marketing tools in having the unique features. By a click one can seems to be in front of the customer. It brings all the marketing strength under one roof, which enables the user to streamline his output.

What is your favorite aspect of this product?

It offers a variety of tools for functioning such as email marketing, social media marketing, inbound marketing and many other such aspects in order to make the marketing campaign easy to go. It has customized templates. Its navigation is easy to work. It helps businesses to streamline their efforts so to boosting their marketing. Overall, it increases the efficiency of work.

What do you dislike most about this product?

It would share with users its great hidden promising features when they get command over it. Overall, it’s not easy to pick up anything out of it as dislike. HubSpot is all in all tools. Sales team can use it for interaction and efficient dealing. The monthly reports are highly customizable.

What recommendations would you give to someone considering this product?

HubSpot is having a great core. It makes it easy to publish by managing the entire task efficiently. It helps in advertising the brands by giving the holy view of other content and channels. Even the person, who has no experience in marketing platform, can buy it. I would recommend for the person intends to be in sale and marketing to go for it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy

Peter S.

  • Role: Industry Specific Role
  • Industry: Transportation
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2023

One-stop shop for marketing requirements

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Planning our webinars and getting ready for on-site conference attendance have both been made much easier by having visibility to contacts in my lists. We can track engagement with all communications using HubSpot and utilize this information to inform upcoming efforts. We choose Hubspot since it offers several advantages.

What is your favorite aspect of this product?

Everything, including the drag-and-drop editor's simplicity and convenience of use. Clear, simple to read, and pertinent. It is incredibly simple to understand the effectiveness of any efforts when we can quickly see information on blog open and click-through rates. Being able to see all of this information at a glance is a huge comfort for a one-person marketing team. It's very useful to have the more recent feature of adding posts to several channels.

What do you dislike most about this product?

Since we collaborate with many other departments that might not require a Hubspot account but do want access to review content before it goes live, the various responsibilities and permissions can be a little confusing. In order to make live updates more rapid, it would be beneficial if some preview links could be seen by individuals who receive the link.

What recommendations would you give to someone considering this product?

Set up a certain project in your mind first. That will enable you to understand the platform completely and determine how to make the most of your time and efforts. After that, include other subjects, goals, or objectives in your project. I advise you to try it out since it will take your productivity to a new level.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Brian G.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

I Really Love HubSpot!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

With Hubspot, you can see how your marketing, sales, and customer success departments are all connected. Before adopting Hubspot, we relied on a plethora of non-integrated products, resulting in missed opportunities. Hubspot's finest feature is that it serves as a one-stop shop for all your business needs. In addition, Hubspot has fantastic support services. When working with a tight schedule, having the ability to get a hold of someone via phone in a matter of minutes is invaluable.

What is your favorite aspect of this product?

When it comes to small enterprises, Hubspot's most useful feature is undoubtedly its all-in-one functionality. Over the years of using this service, I never once worried that we were overpaying for unnecessary extras. Workflow, support survey, sequence, and content scheduling automation let us perform like a much larger group. There was no limit to the amount of content we could distribute, and no audience we couldn't reach. Also, the support staff is FANTASTIC in every way. It's a big deal in my book when contacting help gets the job done without eating up too much of your time. As a fan of chat assistance.

What do you dislike most about this product?

Hubspot changes so frequently that my criticisms are quickly rendered moot. Still, it would be great if we could define our own policies for dealing with contact duplication and contact-company relationships. Several of the enterprise-only capabilities, such split testing of landing pages, appear unnecessary.

What recommendations would you give to someone considering this product?

When it comes to marketing automation, HubSpot is ideal for companies of all sizes. Since it's simple to pick up, getting started won't take too much time. HubSpot isn't a good fit for large businesses because of how complicated and personalized its marketing automation procedures are. HubSpot is perfect for small and medium-sized businesses since its pre-built features include everything a company needs to begin marketing immediately.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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