HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot

HubSpot Marketing Hub

Composite Score
9.0 /10
CX Score
9.2 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Automation - B2C category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

99 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
4% Neutral
95% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Respectful
  • Trustworthy

Feature Ratings

Average 85

Email Marketing Automation

90

Marketing Analytics

86

Customer Journey Modelling

86

Marketing Project Management

85

Social Media Marketing Management

84

Marketing Asset Management

84

Marketing Master Data Management

83

Mobile Marketing Management

83

SMS Marketing

83

Multivariant Testing

82

Vendor Capability Ratings

Average 84

Quality of Features

87

Business Value Created

86

Breadth of Features

86

Ease of Implementation

85

Product Strategy and Rate of Improvement

85

Usability and Intuitiveness

85

Availability and Quality of Training

84

Ease of Data Integration

84

Ease of IT Administration

82

Ease of Customization

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Samantha J.

  • Role: Operations
  • Industry: Recreation
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jun 2023

The Most Powerful Marketing Operations!

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

My marketing efforts have been revolutionized by HubSpot Marketing Hub. My process has become tremendously efficient because of its user-friendly layout and smooth integration of multiple marketing platforms. Everything we require is easily available in one location, from lead generation to social media management to email marketing. The platform’s user-friendly layout accommodates marketers of all expertise levels and guarantees a smooth operation. I’ve been able to simplify my marketing tactics, save time, and get great results due to HubSpot. For any company wanting to improve their marketing efforts, it is a game-changer.

What is your favorite aspect of this product?

It worked so brilliantly and was so wonderfully simple to use that I started using it for email, social media publishing, and interaction tracking. I’ve since added landing pages, contest submission forms, and a new content management system. Even the most non-technical user will appreciate the plug-and-play features, and it has been really helpful to evaluate efficiency. Additionally, the crew is terrific to work with.

What do you dislike most about this product?

The initial learning curve of HubSpot Marketing Hub is one feature that some users could find difficult. It may take some time for new users to become fully adept at navigating and properly utilizing all platform features due to the platform’s broad features and capabilities.

What recommendations would you give to someone considering this product?

I have used a lot of CRMS and marketing automation tools, but Hubspot is by far the best user-friendly one. I particularly appreciate how precisely I can manage permissions, ensuring that everyone has access to the information they require while also making it simple to keep the system secure and the data clean.

Pros

  • Helps Innovate
  • Trustworthy
  • Efficient Service
  • Saves Time

Cons

  • Charges for Enhancements

Allie B.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2023

Easy to use, complicated to master

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is extraordinarily robust. Its functionality is huge and there is so much you can do with this product especially with email campaigns. The email analytics are easy to understand and share with leadership.

What is your favorite aspect of this product?

I love how easy it is to create and send an email. I love the A/B testing features and how simple it is to schedule a social media post. The product's core functionality is fairly intuitive to share with newer members of our team.

What do you dislike most about this product?

Social media dashboard data cannot be easily exported. Onboarding was clunky and ineffective. Importing contacts is very complicated and hard to do. These issues make the product frustrating at times.

What recommendations would you give to someone considering this product?

Be sure to set up enough to learn the product after purchasing it. Use the resources and videos to keep up to speed; they are more effective than onboarding which is slow and ineffective. Be sure to import image assets during onboarding.

Pros

  • Enables Productivity
  • Performance Enhancing
  • Unique Features
  • Respectful

Cons

  • Charges for Enhancements
  • Inhibits Innovation
  • Slower Product Innovation

Edgar O.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

HubSpot Marketing Hub is necessary skills

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

This program is the favorite of my advertising and sales team, since HubSpot Marketing Hub provides us with all the necessary skills to carry out multiple successful marketing campaigns, since you use this program we have been able to notice the speed with which Each of the processes that manage to track each of the contacts that interact with each of our web platforms is automated. This program is one of the most popular in its market due to the enormous help it provides for the management of all the mass of content of any type of company, without a doubt the program is effective.

What is your favorite aspect of this product?

The biggest and most effective features of this program is the ability to create multiple marketing campaigns as quickly as possible for our team to have better content management and integration at each of the meeting points with each of our contacts, In other words, HubSpot Marketing Hub was implemented without any problem as spaces on the web, pages and some blogs, the capabilities that this program offers us is incredible, which undoubtedly improves the operation of work to keep track of and stay with each of my customers, I feel lucky to have this program.

What do you dislike most about this product?

Acquiring the services of this program is somewhat complicated, both in its free version and the paid version, first the free version unfortunately has many limitations that affect us and is not helpful, on the other hand the paid version of this program is becoming more expensive over time as the most effective options come at an additional cost that significantly increases your rate.

What recommendations would you give to someone considering this product?

One of the biggest reasons why I like to recommend this program is because of the enormous help it has been in our workflow to manage the amount of content we have on the web in order to create the best and most successful marketing campaigns for the company, HubSpot Marketing Hub is by far one of the best programs for our marketing.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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