What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
98 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Reliable
- Performance Enhancing
- Respectful
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Dashboards and Reporting
Visual Analytics
Social Media Channel Integration Inbound
Publishing
Collaboration
Audience Segmentation
Sentiment Analysis
Influencer Identification
Competitor Tracking
Visual & Image Recognition
Crisis Detection & Anomaly Analysis
Vendor Capability Ratings
Quality of Features
Ease of Implementation
Breadth of Features
Business Value Created
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of IT Administration
Ease of Data Integration
Usability and Intuitiveness
Ease of Customization
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Score 9.0
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Website Analytics
Score 8.9
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Email Marketing
Score 8.9
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A/B Testing
Score 8.8
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HubSpot Marketing Hub Reviews
Aviral G.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2022
Best Marketing Tool
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot’s marketing email tool allows you to engage with your contacts, send promotional offers, and provide news and updates about your business.
What is your favorite aspect of this product?
It Automate routine tasks, convert traffic into leads, deliver on-brand marketing messages
What do you dislike most about this product?
is one piece of HubSpot's complete CRM platform to help your business grow better.
What recommendations would you give to someone considering this product?
is one piece of HubSpot's complete CRM platform to help your business grow better.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Rafael C.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2022
Fantastic software but need to be full understood
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Hubspot is a very assessable and complete software. You probably will find similar but not so complete as Hubspot.
What is your favorite aspect of this product?
It’s very intuitive, easy to use and complete software
What do you dislike most about this product?
It’s not very updated as it would have to be related with social media posting and management.
What recommendations would you give to someone considering this product?
Make a good implementation and learn the best practices to get the most of the software for each team.
Pros
- Appreciates Incumbent Status
- Helps Innovate
- Continually Improving Product
- Reliable
Please tell us why you think this review should be flagged.
Ruby G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jul 2022
Easy to use and amazing features
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The marketing hub is a tool that allows you to create content and manage campaigns from one centralized location. This saves time and keeps your marketing efforts on track.
What is your favorite aspect of this product?
The Marketing Hub also integrates with other third-party tools, such as Google Analytics and Facebook Insights. When you set up these integrations, they will show you how your campaigns are performing across all channels. By keeping track of all your activities in one place, it’s easier to stay on top of your marketing efforts.
What do you dislike most about this product?
It can offer more customizations
What recommendations would you give to someone considering this product?
HubSpot offers a suite of tools and services that work together to create a comprehensive marketing hub. It includes outreach tools like InMails and Lead magnets, filters for lead sources like Facebook Ads and Analytics metrics like Open Rate, Engagement rate, click-through rate etc. In addition to these standard tools, HubSpot also offers custom solutions for businesses with specific needs. For example, if you have employees based in multiple time zones you can set up time zones across all your devices so you can keep track of who’s working when from anywhere in the world.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Unique Features
Please tell us why you think this review should be flagged.
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