What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
98 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Reliable
- Performance Enhancing
- Respectful
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Dashboards and Reporting
Visual Analytics
Social Media Channel Integration Inbound
Publishing
Collaboration
Audience Segmentation
Sentiment Analysis
Influencer Identification
Competitor Tracking
Visual & Image Recognition
Crisis Detection & Anomaly Analysis
Vendor Capability Ratings
Quality of Features
Ease of Implementation
Breadth of Features
Business Value Created
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of IT Administration
Ease of Data Integration
Usability and Intuitiveness
Ease of Customization
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Score 9.0
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Website Analytics
Score 8.9
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Email Marketing
Score 8.9
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A/B Testing
Score 8.8
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HubSpot Marketing Hub Reviews
Clara E.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2023
HubSpot is a Marketing Automation industry leader
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
In my opinion, no one has made the management of marketing automation more easy to use with the least amount of technical training needed than HubSpot. There will always be more customization and things you can't make platforms like these do that are highly specific to your unique business needs, but I think this platform does the best job of accommodating the broadest requirements.
What is your favorite aspect of this product?
Democratizing the process of automating your marketing tasks
What do you dislike most about this product?
There's always more customization and user-sharing capabilities that I would like
What recommendations would you give to someone considering this product?
Go for it. It streamlines your processes and allows many people across the organization to collaborate on Marketing pieces.
Pros
- Trustworthy
- Efficient Service
- Saves Time
- Client Friendly Policies
Please tell us why you think this review should be flagged.
Syed Waqqas M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
Fantastic product!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
I have worked on Mail Chimp and HubSpot offers a lot more than most email marketing tools.
What is your favorite aspect of this product?
The design process is extremely user-friendly.
What do you dislike most about this product?
Implementing new templates can be a lengthy process.
What recommendations would you give to someone considering this product?
Definitely use the A/B Testing features for emails.
Pros
- Helps Innovate
- Continually Improving Product
- Efficient Service
- Effective Service
Please tell us why you think this review should be flagged.
Ana R.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Feb 2023
Is the market standard in marketing automation
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Hubspot from other similar products? Hubspot's all-in-one marketing platform offers a wide range of features, including marketing automation, CRM, sales, and customer service tools, as well as social media monitoring and content creation capabilities. Its integration with other popular tools and platforms, such as Google and WordPress, sets it apart from other similar products.
What is your favorite aspect of this product?
As a brand strategy consultant, my favorite aspect of Hubspot is the quality and quantity of features it offers. The platform allows for seamless integration of marketing, sales, and customer service tools in one place, making it easy to manage all aspects of a company's customer experience.
What do you dislike most about this product?
While Hubspot is a powerful platform, it can also be overwhelming to learn and use for new users. The pricing may also be a barrier for small businesses with limited budgets.
What recommendations would you give to someone considering this product?
I would recommend Hubspot to businesses of any size looking for a comprehensive all-in-one marketing platform. However, I would also suggest taking the time to properly train and onboard team members to ensure they can effectively use the platform's many features. Additionally, small businesses with limited budgets may want to consider more affordable options.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
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