What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Website Analytics category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

100 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
3% Neutral
96% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Security Protects

Feature Ratings

Average 83

Audience Segmentation

86

Conversion Analysis

84

Audience Demographics

83

Social Media Analytics

83

Data Visualization

83

Paid Search Integration

82

Customer Value Analysis

82

Device and Browser Analytics

82

Search Engine Optimization

81

Customer Journey Modelling

81

API Framework

78

Vendor Capability Ratings

Average 84

Quality of Features

87

Business Value Created

85

Ease of Implementation

85

Breadth of Features

85

Usability and Intuitiveness

84

Product Strategy and Rate of Improvement

83

Ease of Data Integration

83

Ease of IT Administration

83

Availability and Quality of Training

83

Ease of Customization

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Ridhish K.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jun 2025

Powerful all-in-one marketing platform that grows

Likeliness to Recommend

7 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot stands out because everything is in one place and works well together—CRM, email, ads, automation, analytics. You don’t feel like you’re stitching tools together, which saves a ton of time and makes it easier to focus on actual marketing.

What is your favorite aspect of this product?

I love how easy it is to create and manage marketing campaigns across channels. The automation and reporting tools save so much time, and having everything connected to the CRM really helps

What do you dislike most about this product?

Some of the more advanced customization options can feel a bit limited unless you’re using extra integrations or higher-tier features. Also, once your database grows, it can get pricey pretty quickly.

What recommendations would you give to someone considering this product?

Take the time to map out exactly what you need from your marketing tools first. HubSpot works best when you really lean into its all-in-one approach—so if you plan to connect your CRM, sales, and marketing efforts, it can be a huge win. Just be mindful of the pricing as your contact list and feature needs grow.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Respectful

Anthony U.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2025

"HubSpot Marketing Powerful Hub"

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

Other platforms like ActiveCampaign focus heavily on email automation and are often cheaper, ideal for small businesses. Salesforce Marketing Cloud provides deeper customization but requires more technical expertise. GetResponse excels in webinar support and ecommerce, while Omnisend targets transactional emails for online stores. HubSpot’s edge is its comprehensive CRM integration, but competitors may suit niche needs better. Choose based on budget and specific goals.

What is your favorite aspect of this product?

Another great aspect is HubSpot Academy. It offers free training resources. The courses are practical. They boost user confidence. The all in one platform centralizes tools for easy access. It reduces complexity. The lead scoring feature helps prioritize high-potential leads effectively. Customization options are flexible. They fit various business needs.

What do you dislike most about this product?

Navigation changes confuse even long-time users. Essential features, like detailed reporting, often need third-party tools like Google Analytics. Contracts lock businesses into annual commitments, which feels restrictive. Support can be slow or unhelpful, especially for complex issues. The platform tries to do everything, but this makes it overwhelming. Customization is limited for specific needs, like syncing with certain Salesforce records. For startups, simpler, cheaper alternatives may work better.

What recommendations would you give to someone considering this product?

Consider costs, as premium features like automation and custom reports can get expensive, starting at $800/month. Test integrations with your existing tools to ensure smooth workflows. The platform’s AI tools, like Breeze Copilot, automate tasks but may require paid plans for full access. Customer support can be inconsistent, so rely on community forums or a HubSpot partner agency for help. Small businesses benefit most when fully committing to the platform. Avoid long term contracts until you’re sure it fits. It’s a solid choice for growth-focused teams.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Pierre R.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2025

Optimized marketing.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

It combines CRM, email, automation, and analytics in one platform. Its user-friendly interface and onboarding tools are standout features.

What is your favorite aspect of this product?

Email automation and contact segmentation are powerful yet simple to use. Analytics dashboards provide clear insights into campaign performance.

What do you dislike most about this product?

Pricing increases quickly as contact lists grow. Some advanced features are only available in higher tiers.

What recommendations would you give to someone considering this product?

I recommend starting with the free version and exploring its core tools. Plus, you can plan your scaling needs to choose the right subscription level.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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