What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Website Analytics category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

100 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
3% Neutral
95% Positive

Pros

  • Reliable
  • Security Protects
  • Performance Enhancing
  • Trustworthy

Feature Ratings

Average 82

Audience Segmentation

85

Conversion Analysis

83

Audience Demographics

82

Data Visualization

82

Social Media Analytics

82

Paid Search Integration

82

Customer Value Analysis

81

Device and Browser Analytics

81

Customer Journey Modelling

81

Search Engine Optimization

81

API Framework

78

Vendor Capability Ratings

Average 83

Quality of Features

86

Business Value Created

85

Ease of Implementation

85

Usability and Intuitiveness

84

Breadth of Features

84

Product Strategy and Rate of Improvement

83

Ease of Data Integration

83

Ease of IT Administration

82

Availability and Quality of Training

82

Ease of Customization

81

Vendor Support

79

HubSpot Marketing Hub Reviews

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Anonymous Reviewer

Submitted Aug 2022

Easy to use, priced fairly, good customer support.

Likeliness to Recommend

9 /10

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

Aviral G.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Aug 2022

Best Marketing Tool

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot’s marketing email tool allows you to engage with your contacts, send promotional offers, and provide news and updates about your business.

What is your favorite aspect of this product?

It Automate routine tasks, convert traffic into leads, deliver on-brand marketing messages

What do you dislike most about this product?

is one piece of HubSpot's complete CRM platform to help your business grow better.

What recommendations would you give to someone considering this product?

is one piece of HubSpot's complete CRM platform to help your business grow better.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Svetla M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

Everything for marketing automation

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Many marketing tools integrated in one, ease of use, multitude of features, awesome support

What is your favorite aspect of this product?

The marketing automation workflows are great - very easy to set up, awesome analytics

What do you dislike most about this product?

A bit pricey for startups

What recommendations would you give to someone considering this product?

To start with the free CRM edition and use it as much as possible, then convert to paid when there are more leads in the database

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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