What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Website Analytics category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

100 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
3% Neutral
95% Positive

Pros

  • Reliable
  • Security Protects
  • Performance Enhancing
  • Trustworthy

Feature Ratings

Average 82

Audience Segmentation

85

Conversion Analysis

83

Audience Demographics

82

Data Visualization

82

Social Media Analytics

82

Paid Search Integration

82

Customer Value Analysis

81

Device and Browser Analytics

81

Customer Journey Modelling

81

Search Engine Optimization

81

API Framework

78

Vendor Capability Ratings

Average 83

Quality of Features

86

Business Value Created

85

Ease of Implementation

85

Usability and Intuitiveness

84

Breadth of Features

84

Product Strategy and Rate of Improvement

83

Ease of Data Integration

83

Ease of IT Administration

82

Availability and Quality of Training

82

Ease of Customization

81

Vendor Support

79

HubSpot Marketing Hub Reviews

Sayan B.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Powerful marketing tool with great design

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

For WordPress users, Hubspot plugin works like a charm giving instant access to forms and live chat button. Customer Relationship Management taken care of through the WordPress admin dashboard itself without the need to login into Hubspot account all the time. For email marketing, we are using Moosend. Hubspot and Moosend can be easily integrated with Zapier.

What is your favorite aspect of this product?

Visually appealing forms. Live chat button.

What do you dislike most about this product?

Hubspot is a powerful CRM and I cannot pinpoint anything to dislilke.

What recommendations would you give to someone considering this product?

Start free and then go for pro plan. There are different subscription plans for marketing and sales. Also there is website builder. So take time deciding which pro plans more relevant to you.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Chandan D.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2023

"Fantastic product, easy to use"

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

1st thing is its UI, it looks awesome, works awesome and it's very easy to use.

What is your favorite aspect of this product?

WorkFlow Management

What do you dislike most about this product?

one point specifically, we cannot create customer lead score property

What recommendations would you give to someone considering this product?

Its an awesome product, with loads of features and easy to use anybody who has no experience with this tool can learn quickly compared to other MAT.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Trustworthy

Robert H.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2023

Very user friendly and intuitive platform

Likeliness to Recommend

7 /10

What differentiates HubSpot Marketing Hub from other similar products?

Its an all in one environment for sales and marketing which makes it great for sales and marketing teams.

What is your favorite aspect of this product?

The software is fantastic and very easy to use once you have invested time in the online training and videos.

What do you dislike most about this product?

The cost model and transition from basic to pro and increase of marketing contacts.

What recommendations would you give to someone considering this product?

Fully identify exactly what you are looking to achieve from the product and consider the cost implications of growth in the platform, it is quite expensive.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Cons

  • Charges for Enhancements

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