Hootsuite Logo Award Winner Product Badge
Hootsuite Logo Award Winner Product Badge
HootSuite

Hootsuite

Composite Score
8.9 /10
CX Score
9.1 /10
Hootsuite
8.9 /10

What is Hootsuite?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details


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Awards & Recognition

Hootsuite won the following awards in the Social Media Management - Enterprise category

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Hootsuite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

93 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite?

4% Negative
7% Neutral
89% Positive

Pros

  • Efficient Service
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Feature Ratings

Average 86

Social Media Channel Integration Inbound

89

Social Media Channel Integration Outbound

88

Social Moderation and Workflow Management

88

Social Asset Management

88

Dashboards and Visualization

87

Campaign Execution

87

Social Post Archival

87

Social Response Management

86

Contextual Analysis

84

Sentiment Analysis

83

Trend Analysis

83

Vendor Capability Ratings

Average 84

Ease of Implementation

86

Business Value Created

85

Ease of Data Integration

85

Vendor Support

84

Quality of Features

84

Ease of IT Administration

84

Availability and Quality of Training

83

Ease of Customization

83

Usability and Intuitiveness

83

Product Strategy and Rate of Improvement

82

Breadth of Features

82

Hootsuite Reviews

Julia P.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Dec 2021

A bit expensive and not very intuitive - yet

Likeliness to Recommend

8 /10

What differentiates Hootsuite from other similar products?

Pricing varies, some software centralise post scheduling, whilst hootsuite focuses timelines - this is particularly helpful when looking to cut down hours and streamlining marketing processes for smaller companies. As it's a bigger company it does have more features such as bigger analytics and more compatible third party apps.

What is your favorite aspect of this product?

It's been great being able to manage all my social media platforms in one place with ease. It has saved company time by scheduling posts in advance and planning my marketing ahead of schedule. Being able to view already posted content, scheduled content on the same platform is great and a helpful marketing tool.

What do you dislike most about this product?

High price and limited features, they are always looking to improve, no free plan option as of recent so no opportunity to trial this out (for new customers)

What recommendations would you give to someone considering this product?

Browse and compare features between various software before deciding if this is the right product

Pros

  • Efficient Service
  • Unique Features
  • Caring
  • Respectful

Cons

  • Slower Product Innovation
  • Less Productive

Harjeet K.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2021

Perfect tool for Social Media Management

Likeliness to Recommend

4 /10

What differentiates Hootsuite from other similar products?

Hootsuite management enterprise is better than alll other similar products because it's highly user friendly, easy to use and intergates with all social media mediums

What is your favorite aspect of this product?

It is extremely easy to use and user friendly. That is the best part of this product

What do you dislike most about this product?

I dislike nothing. I am using it from past 3 years and it is improvising on its issues and bugs always. A highly optimized SMM tool

What recommendations would you give to someone considering this product?

Try it to feel the difference and ease in managing SM handles

Pros

  • Enables Productivity
  • Efficient Service
  • Helps Innovate
  • Continually Improving Product

Jawahar A.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2021

Highly recommended tool to manage SNS accounts

Likeliness to Recommend

9 /10

What differentiates Hootsuite from other similar products?

We were able to administer SNS in a uniform way while significantly reducing operational hours. Furthermore, if the scheduled posting day fell on a weekend or holiday, I was required to publish from home. Hootsuite's reserved publishing function addresses these problems. I used to publish to three SNS accounts from each service, Facebook, Twitter, and Instagram, but I've saved a lot of time now that I can duplicate the post in Hootsuite and utilize it. By centrally managing various SNS accounts, you can monitor posting history and scheduled posts in a single list, ensuring that you never forget to publish.

What is your favorite aspect of this product?

There are several types of SNS centralized management software, but there are also numerous types of SNSs that can be handled, and it is amazing that it supports almost all SNSs. The user interface's simplicity is a factor, yet it is a good tool that is perfect for centralized management. I publish an event with a certain date, such as "day," around ten times a year, and I had to post it on that day before Hootsuite, so there was the pressure of not forgetting.

What do you dislike most about this product?

If you use it for business, you may upgrade to a premium subscription, however I believe the cost-performance is somewhat superior. Due to the pricing plan, many administrators are unable to use it. There are no difficulties with performance.

What recommendations would you give to someone considering this product?

It will be software for organizations that utilize a big number of social media platforms with a single point of contact, as I previously indicated. SNS administration has been centralized. The disclosure of the reserve, which was simply to please these two, significantly reduced the corporate expenditure. It is great for companies who have a single point of contact and a high number of SNS. It is useful since no SNS application or web browser is required for access, and the check can be conducted quickly.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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