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Heap, Inc.

Heap

Composite Score

7.4 /10

CX Score

7.6 /10

20 Reviews Write a Review

Claim Software

What is Heap?

Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.

Company Details

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Heap Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

97 Likeliness to Recommend

60 Plan to Renew

93 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+77 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Heap?

10% Negative

15% Neutral

75% Positive

Pros

Transparent
Helps Innovate
Acts with Integrity
Continually Improving Product

Feature Ratings

Average 65

Predictive Analytics

3rd-Party Integrations

Product Analytics

Audience Segmentation

Session Replay

Marketing Analytics

Website Analytics

Cross-Channel Engagement Analytics

Privacy, Security, and Regulatory Compliance

Customer Journey Modelling

Dashboards, Analytics and Reporting

Vendor Capability Ratings

Average 67

Ease of Implementation

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Business Value Created

Ease of Data Integration

Quality of Features

Availability and Quality of Training

Ease of Customization

Ease of IT Administration

Vendor Support

Breadth of Features

Also Featured in...

Website Analytics

Score 7.5

View Heap in this category (opens in a new tab)

Product Analytics

Score 6.9

View Heap in this category (opens in a new tab)

Heap Reviews

Nibedita M.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2026

A platform that allows you to see marketing impac.

Likeliness to Recommend

10 /10

What differentiates Heap from other similar products?

What happened after a campaign is understood not just from a report but from the entire user journey.

What is your favorite aspect of this product?

Sometimes I had to analyze an old campaign and the data was already available which made decisions faster.

What do you dislike most about this product?

The amount of data was overwhelming and it took time to select the right insights.

What recommendations would you give to someone considering this product?

Now it is easier to understand which messages are merely attracting attention and which are driving user engagement.

Pros

Continually Improving Product
Reliable
Enables Productivity
Effective Service

Cons

Less Performance Enhancing
Commodity Features
Less Fair

Aman Y.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2026

Automatic event analytics for fast growth insight.

Likeliness to Recommend

10 /10

What differentiates Heap from other similar products?

Analysis yields insights quickly even if events weren't previously defined you can analyze past interactions to create funnels retention and paths which saves time in iterative growth cycles.

What is your favorite aspect of this product?

FlexibUser journey view wle segmentation You can examine funnels and retention by segment breakdown such as campaign source device type user status which helps refine growth strategy.

What do you dislike most about this product?

The native depth in heap is a bit weak for multi touch attribution or deep funnel metrics growth teams may need to consider an external bi analytics stack.

What recommendations would you give to someone considering this product?

Growth managers get funnels paths and retention views quickly allowing iterations and optimization cycles to happen in a matter of hours.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Inspires Innovation

Cons

Wastes Time
Less Effective Service
Vendor Friendly Policies

Jitendra Y.

Role: Information Technology
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2026

This tool saves everything first and allows.

Likeliness to Recommend

10 /10

What differentiates Heap from other similar products?

This tool saves everything first and allows for thinking later. Theres no rush to define events.

What is your favorite aspect of this product?

Theres no fear that something might have been missed. Analysis doesnt break even when features keep changing.

What do you dislike most about this product?

Unnecessary events accumulate. Extra cleanup is required for deeper conclusions.

What recommendations would you give to someone considering this product?

Heap is like that because it captures first and allows for questioning later. I would recommend it to teams that build quickly and want to understand what actually happened later.

Pros

Continually Improving Product
Reliable
Unique Features
Client Friendly Policies

Cons

Less Caring
Less Efficient Service
Less Respectful

Heap

What is Heap?

Company Details

Need Assistance?

Heap Ratings

97 Likeliness to Recommend

60 Plan to Renew

93 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+77 Net Emotional Footprint

How much do users love Heap?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Predictive Analytics Use machine learning to surface predictive insights and detect anomalies at scale, and provide data to make better decisions.

3rd-Party Integrations Integrates with a CDP or data layer to unify data from multiple systems for analysis and activation.

Product Analytics Measures usage of specific features, adoption, retention, and engagement with a product.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Session Replay Session replay with heatmaps or clickstream visualizations to diagnose issues, identify trends, or improve UX.

Marketing Analytics Tracks campaign performance, attribution, and marketing ROI.

Website Analytics Tracks page views, sessions, user flows, and website-specific KPIs.

Cross-Channel Engagement Analytics Track and optimize user engagement and user flows across marketing campaigns and mobile apps by measuring ROI, retention, churn, and in-app behaviour.

Privacy, Security, and Regulatory Compliance The vendor meets consumer privacy laws for the specific location (GDPR and CCPA), provides security, and complies with all other regulatory requirements.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Dashboards, Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, forecasting & easy data extraction for data analysis.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Also Featured in...

Website Analytics

Product Analytics

Heap Reviews

Nibedita M.

A platform that allows you to see marketing impac.

Likeliness to Recommend

Pros

Cons

Aman Y.

Automatic event analytics for fast growth insight.

Likeliness to Recommend

Pros

Cons

Jitendra Y.

This tool saves everything first and allows.

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Predictive Analytics

3rd-Party Integrations

Product Analytics

Audience Segmentation

Session Replay

Marketing Analytics

Website Analytics

Cross-Channel Engagement Analytics

Privacy, Security, and Regulatory Compliance

Customer Journey Modelling

Dashboards, Analytics and Reporting

Vendor Capability Ratings

Ease of Implementation

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Business Value Created

Ease of Data Integration

Quality of Features

Availability and Quality of Training

Ease of Customization

Ease of IT Administration

Vendor Support

Breadth of Features