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Google

Looker

Composite Score

8.4 /10

CX Score

8.8 /10

59 Reviews Write a Review

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What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details

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Awards & Recognition

Looker won the following awards in the Business Intelligence & Analytics - Enterprise category

Filter By

Strategy and Innovation
Service Experience

Latest Award, 2026

3 Top Rated Capabilities

2 Top Rated Features

2026

2025 Emotional Footprint Champion

2025

Service Experience

2025

7 Top Rated Capabilities

4 Top Rated Features

2025

0 Top Rated Capabilities

1 Top Rated Features

2023

Contract Negotiation

2022

1 Top Rated Capabilities

2 Top Rated Features

2022

Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

82 Likeliness to Recommend

96 Plan to Renew

1
Since last award

79 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

0% Negative

3% Neutral

97% Positive

Pros

Respectful
Saves Time
Includes Product Enhancements
Efficient Service

Feature Ratings

Average 79

BI Security

Dashboard

Data Exploration and Visualization

Collaboration

Operational Reporting Capabilities

Real-Time Visualization

Spatial Analysis

Data Modelling Tools

Data Connectors and Data Mashup

Self Service and Ad Hoc Capabilities

BI Platform Administration

Vendor Capability Ratings

Average 78

Ease of Implementation

Breadth of Features

Business Value Created

Ease of IT Administration

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

Vendor Support

Ease of Data Integration

Quality of Features

Also Featured in...

Customer Intelligence

Score 8.7

View Looker in this category (opens in a new tab)

Sales Analytics

Score 8.6

View Looker in this category (opens in a new tab)

Business Intelligence & Analytics - Midmarket

Score 8.6

View Looker in this category (opens in a new tab)

Retail Analytics

Score 8.3

View Looker in this category (opens in a new tab)

Looker Reviews

Jessica A.

Role: Finance
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2024

A Powerful Cloud-based Platform

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

The main feature that differentiates Looker from other Business Intelligence tools is its LookML modeling layer. It assists in analyzing the reporting and makes it consistent to unify the data-metrics link. It further aids all the workers to work through a single source. Moreover, it keeps its focus on database analysis without extracting data.

What is your favorite aspect of this product?

My favorite aspect about this Looker is its centralized data modeling layer LookML. This aspect ensures the functioning of every worker from a single source to keep the consistency in the data. This helps sort out the issues that are normally generated due to the formation of reports from the data handled by different teams in different ways. Its ability to learn easily and deal with live data makes it preferable for me.

What do you dislike most about this product?

It is very user-friendly software and easy to learn. Although it is filled with all the latest features it comes with complete guidance regarding their working. Its customer service is very efficient in assisting its users in real time. So for me, there is nothing to dislike about it.

What recommendations would you give to someone considering this product?

It is a good to go for all those having issues with business intelligence. To utilize its features fully, one should learn some basic technical skills. By getting an initial understanding, data analysts can fully leverage Looker. All the given policies and tutorials help in insight into its functioning.

Pros

Reliable
Performance Enhancing
Enables Productivity
Inspires Innovation

Kirk V.

Role: Information Technology
Industry: Manufacturing
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2024

Google Looker checks all of the boxes

Likeliness to Recommend

9 /10

What differentiates Looker from other similar products?

Google Looker has an intuitive interface to build dashboards, a full SaaS offering with horizontal and vertical scaling, and also a code based semantic model for reusability.

What is your favorite aspect of this product?

Semantic model and ease of building dashboards.

What do you dislike most about this product?

Report bursting is a little more cumbersome as we need to use a webhook for some of our use cases.

What recommendations would you give to someone considering this product?

Work with a good implementation partner and take the Google Cloud Skills Boost training to get up to speed.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Fabricio V.

Role: Sales Marketing
Industry: Manufacturing
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2024

Plug and Play Solution for Reporting

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

Being a Google solution comes with perks, but the solution itself stands out

What is your favorite aspect of this product?

Easy of use, I can create any report myself, make it useful and looking good without the need of programming or IT support.

What do you dislike most about this product?

Nothing at the moment

What recommendations would you give to someone considering this product?

Try it out

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Looker

What is Looker?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

Looker Ratings

82 Likeliness to Recommend

96 Plan to Renew

1 Since last award

79 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Looker?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

BI Security Data access control management, including access permissions management, user authentication and enforcement of access permissions via technology.

Dashboard Includes alerts and notifications, KPIs, visual analytics, and interactive features.

Data Exploration and Visualization Ability to visually manipulate, interact with, and explore data, and perform basic descriptive statistics and pattern detection.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Operational Reporting Capabilities Real-time detailed reporting to support operational business processes.

Real-Time Visualization Ability to analyze and visualize data as soon as it becomes available via data-streaming pipelines.

Spatial Analysis Ability to natively visualize and analyze spatial data out of the box tied to postcode, zipcode or spacial co-ordinates.

Data Modelling Tools Includes ability to model complex relationships between internal application sources and other parties.

Data Connectors and Data Mashup Connect to, merge and clean data from multiple diverse data sources.

Self Service and Ad Hoc Capabilities Selected user groups are able to interact with BI data, slice and dice, and find answers on their own.

BI Platform Administration Centralized console to manage BI portal administration. Management metrics and reports on usage, resource utilization, security, and other activities.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Also Featured in...

Customer Intelligence

Sales Analytics

Business Intelligence & Analytics - Midmarket

Retail Analytics

Looker Reviews

Jessica A.

A Powerful Cloud-based Platform

Likeliness to Recommend

Pros

Kirk V.

Google Looker checks all of the boxes

Likeliness to Recommend

Pros

Fabricio V.

Plug and Play Solution for Reporting

Likeliness to Recommend

Pros

Most Popular Looker Comparisons

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1
Since last award

1
Since last award

Feature Ratings

BI Security

Dashboard

Data Exploration and Visualization

Collaboration

Operational Reporting Capabilities

Real-Time Visualization

Spatial Analysis

Data Modelling Tools

Data Connectors and Data Mashup

Self Service and Ad Hoc Capabilities

BI Platform Administration

Vendor Capability Ratings

Ease of Implementation

Breadth of Features

Business Value Created

Ease of IT Administration

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

Vendor Support

Ease of Data Integration

Quality of Features