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Google

Looker

Composite Score

8.1 /10

CX Score

8.5 /10

43 Reviews Write a Review

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What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

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Awards & Recognition

Looker won the following awards in the Business Intelligence & Analytics - Enterprise category

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2025 Emotional Footprint Champion

Latest Award, 2025

Service Experience

Latest Award, 2025

7 Top Rated Capabilities

4 Top Rated Features

2025

0 Top Rated Capabilities

1 Top Rated Features

2023

Contract Negotiation

2022

1 Top Rated Capabilities

2 Top Rated Features

2022

Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

1
Since last award

98 Plan to Renew

81 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

0% Negative

6% Neutral

94% Positive

Pros

Respectful
Acts with Integrity
Friendly Negotiation
Reliable

Feature Ratings

Average 79

BI Security

Data Exploration and Visualization

Operational Reporting Capabilities

Dashboard

Collaboration

Real-Time Visualization

Data Modelling Tools

Spatial Analysis

Data Connectors and Data Mashup

Self Service and Ad Hoc Capabilities

Intelligent Alerts and Notifications

Vendor Capability Ratings

Average 82

Business Value Created

Ease of Implementation

Quality of Features

Ease of Data Integration

Usability and Intuitiveness

Vendor Support

Breadth of Features

Ease of IT Administration

Ease of Customization

Availability and Quality of Training

Product Strategy and Rate of Improvement

Also Featured in...

Sales Analytics

Score 8.6

View Looker in this category (opens in a new tab)

Business Intelligence & Analytics - Midmarket

Score 8.5

View Looker in this category (opens in a new tab)

Customer Intelligence

Score 8.5

View Looker in this category (opens in a new tab)

Retail Analytics

Score 8.0

View Looker in this category (opens in a new tab)

Looker Reviews

Fabricio V.

Role: Sales Marketing
Industry: Manufacturing
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2024

Plug and Play Solution for Reporting

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

Being a Google solution comes with perks, but the solution itself stands out

What is your favorite aspect of this product?

Easy of use, I can create any report myself, make it useful and looking good without the need of programming or IT support.

What do you dislike most about this product?

Nothing at the moment

What recommendations would you give to someone considering this product?

Try it out

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Saurabh A.

Role: Consultant
Industry: Banking
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2024

User-friendly, powerful analytics tool

Likeliness to Recommend

9 /10

What differentiates Looker from other similar products?

Looker stands out with its modern, user-friendly interface and powerful data exploration capabilities. Its unique LookML modeling langueage allows for flexible and scalable data modeling. The platform's seamless integration with Google cloud and other dta sources enhances its versatility and performance.

What is your favorite aspect of this product?

My favourite aspect of Looker is its intuitive and interactive data exploration features. The ability to create cutom dashboards and reports with ease, combined with real-time data visualisation, makes it an invaluable tool for data-driven decision-making and business intelligence.

What do you dislike most about this product?

The initial setup and learning curve for LookML can be challenging for new users. While the platform is powerful, it requires some technincal experitse to fully leverage its capabillities. Additonally, the cost may be a consideration for smaller organisation with limited budgets.

What recommendations would you give to someone considering this product?

Invest time in learning LookML to fully utilise Looker's capabiliities. Take advantage of the available training resources and support. Enusre your dta infrastrucutre is compatible with Looker for seamless integration. Evaluate your specific analytics needs to determine if Looker aligns with your business goals.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Jarrard N.

Role: Operations
Industry: Telecommunications
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2023

Brilliant and easy to use

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

Varying ways to look at reports with pre built formulas to be able to create reports to use that make it fun and easy.

What is your favorite aspect of this product?

It's tables and reports that allow to view data of the business to see where the business is going wrong and analyse it.

What do you dislike most about this product?

The product is perfect for me and my team.

What recommendations would you give to someone considering this product?

It's perfect if you are looking for a unique way of analyzing your data and getting into its details.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Looker

What is Looker?

Company Details

Book a Free Demo Today!

Awards & Recognition

2025 Emotional Footprint Champion

Looker Ratings

84 Likeliness to Recommend

1 Since last award

98 Plan to Renew

81 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Looker?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

BI Security Data access control management, including access permissions management, user authentication and enforcement of access permissions via technology.

Data Exploration and Visualization Ability to visually manipulate, interact with, and explore data, and perform basic descriptive statistics and pattern detection.

Operational Reporting Capabilities Real-time detailed reporting to support operational business processes.

Dashboard Includes alerts and notifications, KPIs, visual analytics, and interactive features.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Real-Time Visualization Ability to analyze and visualize data as soon as it becomes available via data-streaming pipelines.

Data Modelling Tools Includes ability to model complex relationships between internal application sources and other parties.

Spatial Analysis Ability to natively visualize and analyze spatial data out of the box tied to postcode, zipcode or spacial co-ordinates.

Data Connectors and Data Mashup Connect to, merge and clean data from multiple diverse data sources.

Self Service and Ad Hoc Capabilities Selected user groups are able to interact with BI data, slice and dice, and find answers on their own.

Intelligent Alerts and Notifications Ability to create, manage, send and receive notifications, enhancing efficiency and productivity.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Sales Analytics

Business Intelligence & Analytics - Midmarket

Customer Intelligence

Retail Analytics

Looker Reviews

Fabricio V.

Plug and Play Solution for Reporting

Likeliness to Recommend

Pros

Saurabh A.

User-friendly, powerful analytics tool

Likeliness to Recommend

Pros

Jarrard N.

Brilliant and easy to use

Likeliness to Recommend

Pros

Most Popular Looker Comparisons

Microsoft Power BI

Tableau

Qlik Sense

Logi Symphony

Oracle Analytics Cloud

SAP BusinessObjects

1
Since last award

Feature Ratings

BI Security

Data Exploration and Visualization

Operational Reporting Capabilities

Dashboard

Collaboration

Real-Time Visualization

Data Modelling Tools

Spatial Analysis

Data Connectors and Data Mashup

Self Service and Ad Hoc Capabilities

Intelligent Alerts and Notifications

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Quality of Features

Ease of Data Integration

Usability and Intuitiveness

Vendor Support

Breadth of Features

Ease of IT Administration

Ease of Customization

Availability and Quality of Training

Product Strategy and Rate of Improvement