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Google

Google Forms

Composite Score

9.0 /10

CX Score

9.3 /10

927 Reviews Write a Review

Claim Software

What is Google Forms?

Create custom forms for surveys and questionnaires at no extra cost. Gather everything in a spreadsheet and analyze data right in Google Sheets.

Company Details

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Awards & Recognition

Google Forms won the following awards in the Survey Software category

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2025 Data Quadrant Champion

Latest Award, 2025

6 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

Strategy and Innovation
Service Experience
Product Impact
Conflict Resolution

2025

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

5 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

2023 Data Quadrant Champion

2023

2 Top Rated Capabilities

2 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Conflict Resolution

2022

Google Forms Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Forms.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

99 Plan to Renew

89 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Forms?

1% Negative

2% Neutral

97% Positive

Pros

Reliable
Fair
Respectful
Acts with Integrity

Feature Ratings

Average 83

Collaboration

Questionnaire Design/Survey Builder

Mobile Support

Role and User Management

3rd-Party Integrations

Templates & Question Library

APIs and Integration

Data Analysis and Visualization

Branching and Logic

Customizable Branding

Multi-Channel Distribution

Vendor Capability Ratings

Average 84

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Quality of Features

Availability and Quality of Training

Ease of Customization

Ease of Data Integration

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement

Also Featured in...

Online Forms

Score 8.9

View Google Forms in this category (opens in a new tab)

Google Forms Reviews

linda D.

Role: Finance
Industry: Finance
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2025

Clean and User-Friendly, but Could Use More Flexi

Likeliness to Recommend

9 /10

What differentiates Google Forms from other similar products?

Google Forms stands out for how easy it is to use and share, especially if you're already in the Google ecosystem. It's free, lightweight, and links seamlessly with Sheets for instant data tracking—no learning curve required.

What is your favorite aspect of this product?

I love how quick it is to create and share a form. Whether it’s a survey, feedback form, or RSVP, you can build something functional in minutes and instantly start collecting responses.

What do you dislike most about this product?

What I dislike most is the limited design flexibility. The forms all tend to look the same, and there’s not much room for customisation if you want something more visually engaging or branded.

What recommendations would you give to someone considering this product?

If you need a quick and easy way to collect information, especially for internal use, Google Forms is perfect. Just don’t expect fancy designs or advanced features. Keep it simple, and it works great.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Serena O.

Role: Operations
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2025

Straightforward and simple to use.

Likeliness to Recommend

8 /10

What differentiates Google Forms from other similar products?

I rate this as the simplest to use survey making software. It is simple to navigate and its interface are clean . It can be used by most people without advanced programming skillset . Infact I believe that everyone who can browse the Internet comfortably, can conveniently utilize Google Forms for collecting feedback, through surveys.

What is your favorite aspect of this product?

I love the automatic compatibility which Forms has with other Google products like Google Drive and Google Sheets. As a result, responses to my surveys get automatically backed up to my Google Drive and get updated on my connected Google Sheets seamlessly.

What do you dislike most about this product?

Forms falls shot in the area of customization, in terms of font styling and conditional logic flows.

What recommendations would you give to someone considering this product?

The absence of data masking or advanced encryption makes Google Forms unideal for collecting data, that can be deemed sensitive.

Pros

Reliable
Performance Enhancing
Enables Productivity
Security Protects

Rohit K.

Role: Information Technology
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2025

A linear scale scores the answers

Likeliness to Recommend

8 /10

What differentiates Google Forms from other similar products?

For ranking questions, forms' linear scale with sliders that show how people feel is better than Wufoo's. This is my digital gauge for getting comments.

What is your favorite aspect of this product?

Users can rate from 1 to 5 on clear, straight scales, such as "how was the event?" For nuance, I can set my own limits, like 0–10.

What do you dislike most about this product?

The free plan doesn't have any emoji scales, which makes it harder to make fun patterns.

What recommendations would you give to someone considering this product?

Forms' straight scale is a good way to rate things.

Pros

Reliable
Performance Enhancing
Unique Features
Efficient Service

Google Forms

What is Google Forms?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

Google Forms Ratings

91 Likeliness to Recommend

99 Plan to Renew

89 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Google Forms?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Invite people to review or edit the survey before sending them out.

Questionnaire Design/Survey Builder Create a variety of question formats including multiple choice, check box, open answers, drag and drop technology, rating scales, and auto-fill.

Mobile Support The solution provides the ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Role and User Management Enable different levels of access and permissions based on role.

3rd-Party Integrations Integration with 3rd Party platforms (Zoho Products, MailChimp, Eventbrite, Google Sheet, Zendesk, Slack, Shopify, Webhooks etc.)

Templates & Question Library Tool provides a set of pre-made templates and questions to select from to simplify survey build.

APIs and Integration Has inbuilt APIs allowing access to the database layer without having to go through JDBC/ODBC.

Data Analysis and Visualization Ability to plot or graph the data in a visual format, such as line charts or pie graphs.​

Branching and Logic Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

Customizable Branding Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Online Forms

Google Forms Reviews

linda D.

Clean and User-Friendly, but Could Use More Flexi

Likeliness to Recommend

Pros

Serena O.

Straightforward and simple to use.

Likeliness to Recommend

Pros

Rohit K.

A linear scale scores the answers

Likeliness to Recommend

Pros

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SurveySparrow

1
Since last award

Feature Ratings

Collaboration

Questionnaire Design/Survey Builder

Mobile Support

Role and User Management

3rd-Party Integrations

Templates & Question Library

APIs and Integration

Data Analysis and Visualization

Branching and Logic

Customizable Branding

Multi-Channel Distribution

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Quality of Features

Availability and Quality of Training

Ease of Customization

Ease of Data Integration

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement