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Google

Google Analytics

Composite Score

8.9 /10

CX Score

9.2 /10

963 Reviews Write a Review

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What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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2025 Emotional Footprint Champion

Latest Award, 2025

2025 Data Quadrant Champion

2025

4 Top Rated Capabilities

7 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

3 Top Rated Capabilities

6 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Product Impact

2023

2023 Data Quadrant Champion

2023

7 Top Rated Capabilities

10 Top Rated Features

2023

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

89 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative

4% Neutral

94% Positive

Pros

Reliable
Performance Enhancing
Helps Innovate
Enables Productivity

Feature Ratings

Average 84

Conversion Analysis

Audience Segmentation

Audience Demographics

Paid Search Integration

Device and Browser Analytics

Search Engine Optimization

Customer Value Analysis

Data Visualization

AI Tools

Social Media Analytics

Customer Journey Modelling

Vendor Capability Ratings

Average 83

Business Value Created

Breadth of Features

Quality of Features

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of Customization

Ease of IT Administration

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support

Also Featured in...

Product Analytics

Score 8.9

View Google Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.8

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Livia T.

Role: Sales Marketing
Industry: Transportation
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2024

Gold standard for measuring user intelligence.

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

No customer intelligence tool integrates with other Google cloud platforms , like Google analytics is able to do. At the moment, I integrate Google analytic with Bigquery, Google Search, tag manager , Looker Studio , campaign manager 360 and even Firebase. That I am able to integrate Google analytics with all of the aforementioned tools has enhanced better modeling of data generated from Google analytics and makes marketing campaign conversion more efficiently tracked.

What is your favorite aspect of this product?

I can setup tracking for specific user events or interactions via Google analytics. This makes Google analytics one of the most convenient tools through which I can track pre-identified or specific user actions on our web and mobile applications such as when customers submit final order requests.

What do you dislike most about this product?

Feature overload is a major issue with Google analytics and this does get very overwhelming at times. On the second hand, I hope Google analytics can figure a way to identify traffic created by bots. At the moment, there is no way with Google analytics to identify this trend.

What recommendations would you give to someone considering this product?

I recommend Google analytics for effective customer intelligence on web or mobile platforms for teams. I think teams and organizations will benefit hugely from the vast features this tool makes available to users.

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Hari P.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2024

Nice experience to use this product.

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google analytics gives in depth understanding of things happening in our website. It gives multiple insights to understand customer journey and can take decisions based on the information provided. It also helps to optimise the campaign based on insights. Majorly helps in taking problem solving.

What is your favorite aspect of this product?

Helps in improving business because we can get as many as insights. Only thing is we have to integrated all required connections.

What do you dislike most about this product?

Sometimes requires some deep understanding of usage of setting. Anyways that’s not a big problem until unless we have support team

What recommendations would you give to someone considering this product?

It’s very important tool for business growth, which helps in taking data driven decisions.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Israel N.

Role: Sales Marketing
Industry: Media
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Dec 2024

Fantastic product!

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

integrates with other Google products like Google Ads, Google Tag Manager, Google BigQuery, and Search Console, making it easier to analyze data from multiple touchpoints in one ecosystem.

What is your favorite aspect of this product?

Google Analytics excels at providing detailed insights into user behavior, allowing businesses to track, analyze, and understand how customers interact with their websites, apps, and digital campaigns.

What do you dislike most about this product?

Limited Support for Free Users

What recommendations would you give to someone considering this product?

Define what you want to achieve with Google Analytics (e.g., tracking sales conversions, understanding user behavior, or improving marketing ROI). A clear focus will help you configure the tool effectively.

Pros

Helps Innovate
Reliable
Effective Service
Inspires Innovation

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Google Analytics Ratings

90 Likeliness to Recommend

98 Plan to Renew

89 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Device and Browser Analytics Capture and summarize device and browser information.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

AI Tools AI tools to help predict sales, tactics, and enhanced reporting.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Product Analytics

Customer Intelligence

Google Analytics Reviews

Livia T.

Gold standard for measuring user intelligence.

Likeliness to Recommend

Pros

Hari P.

Nice experience to use this product.

Likeliness to Recommend

Pros

Israel N.

Fantastic product!

Likeliness to Recommend

Pros

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Feature Ratings

Conversion Analysis

Audience Segmentation

Audience Demographics

Paid Search Integration

Device and Browser Analytics

Search Engine Optimization

Customer Value Analysis

Data Visualization

AI Tools

Social Media Analytics

Customer Journey Modelling

Vendor Capability Ratings

Business Value Created

Breadth of Features

Quality of Features

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of Customization

Ease of IT Administration

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support