What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Reliable
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Segmentation
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Prince C.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Feb 2024
Uncover Insights, Optimize Performance
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics offers a comprehensive set of features for website and app analytics, including traffic analysis, audience segmentation, conversion tracking, and e-commerce tracking. It provides us with a wide range of tools to analyze user behavior and website performance. Some other products or platform do not have these comprehensive set of features.
What is your favorite aspect of this product?
My favorite aspect of Google analytics is that it has customizable reporting options, integration with other Google products, and reliable data accuracy that helps us making informed decisions and optimizing our digital strategies.
What do you dislike most about this product?
Currently I do not have any feature I dislike; it's been working fine for me, and I find it very informative.
What recommendations would you give to someone considering this product?
My advice will be to go for it. Google Analytics has a reliable data accuracy and uptime, and it can provide you with confidence in the insights derived from the platform.
Pros
- Helps Innovate
- Respectful
- Continually Improving Product
- Reliable
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Michael A.
- Role: Information Technology
- Industry: Insurance
- Involvement: Business Leader or Manager
Submitted Dec 2022
Exceptional product - GA4 is Transformational
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Its integrations and synergistic value proposition inherent in the confluences that comprise the larger google cloud and marketing platform
What is your favorite aspect of this product?
Tie - love the integrations and sum greater than parts value realizations they enable - furthermore love that with GA4 and GCP and the daily granular Big Query export have automated data collection for mining, k-means clustering, and facilitated machine learning with Big Query ML - data that is assured consistent and thus leverageable schema and frameworks!
What do you dislike most about this product?
Patience is not my greatest virtue; I am eager and excited for the value unleashing potentiations Google is steadily working towards facilitating in coming days, weeks, year.
What recommendations would you give to someone considering this product?
Its an exceptional, free, value creator and enabler that with GA4 is witnessing a transformational shovel shaped exponential acceleration in trend of value potentiation elevation. Definitely would advise leveraging true expertise in initial implementation and onboarding as there's tremendous flexibility to identify the methods, means, and measures that will translate to clear corporate value realization.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Anish J.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2026
Use metric to make strategic decisions for website
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It has powerful user tracking to see and understand how people use the website, what pages they view, how long they stay etc. Seamless integrations with google tools like Google Ads, Tag Manager and Looker Studio. You can build custom reports and dashboards that means building insights that matter most to your business.
What is your favorite aspect of this product?
Easy to connect with other Google marketing tools. Custom dashboards and alerts help teams stay informed.
What do you dislike most about this product?
Complex learning curve. Complex pricing structure. Vast amount of metrics and options, so feel overwhelming at beginning.
What recommendations would you give to someone considering this product?
Use Google Analytics if you want to really understand how people interact with your website or app, where they come from, what they engage with, and what drives conversions.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Efficient Service
Please tell us why you think this review should be flagged.
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