What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Segmentation
Audience Demographics
Device and Browser Analytics
Paid Search Integration
Search Engine Optimization
Customer Value Analysis
Data Visualization
Social Media Analytics
Customer Journey Modelling
AI Tools
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Ease of IT Administration
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Rohit P.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2025
Tool for understanding website progress.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It does not just measure visitor counts but also shows where people came from and how they navigated the website.
What is your favorite aspect of this product?
Instantly identify which pages performed well keywords and traffic sources are available. The impact of changes can be seen in real time.
What do you dislike most about this product?
Data is a bit difficult for new users to understand. Some features are hidden deep within.
What recommendations would you give to someone considering this product?
If you want to grow a website there is no direction without analytics. Every website owner should use it to ensure clear results.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Cons
- Security Frustrates
- Wastes Time
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Nijat I.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Dec 2025
useful tools for website traffic
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
That platform is very powerful in terms of characterizing users, counting conversions, and monitoring real-time behavior as compared to other companies. The information flow from marketing with Google Ads and other Google services is made very easy by its integration. In addition, the platform provides a free version with a lot of features, which is very advantageous for small teams. To sum up, it is a single, user-friendly tool that gives a complete picture of website performance.
What is your favorite aspect of this product?
What makes Google Analytics stand out the most is the extent of the data it gathers and structures without any user intervention. One can easily find out the sources of the users, the pages they use, and the way they engage with the site. The dashboards are perfect for keeping an eye on the trends and conversion rates. There are also some pre-made reports which I find very convenient as it is a great time saver instead of doing all the work from scratch. In short, it is a very efficient tool which helps one to keep track of the website performance in a very clear manner without having to put in extra work.
What do you dislike most about this product?
The biggest problem with the software is that its interface can be very confusing at the beginning, especially for new users. Incredibly, some advanced features are not only hidden but also need extra preparation to be used, thus the process of analysis becomes slower. It is possible that you find it difficult in creating your own reports because of the steep learning curve, and in general, those teams which do not have prior experience are at a disadvantage in this case. Sometimes data sampling can also be a factor in determining accuracy for large datasets. However, the platform remains a highly capable and efficient tool de
What recommendations would you give to someone considering this product?
Before you mess around with custom setups, take some time to learn the interface and go through the built-in reports. Don't forget to establish goals and set up conversion tracking as soon as possible if you want to take full advantage of it. Use the linkage with Google Ads and other Google tools to gain a complete view of your marketing. Familiarize yourself with the free version and only if you need advanced features should you consider upgrading. In general, patience and the right configuration will turn Google Analytics into a powerful tool for monitoring the performance of your website.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Prajwal S.
- Role: Sales Marketing
- Industry: Education
- Involvement: Initial Implementation
Submitted Dec 2025
One of the best Analytics tools for marketers.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Data accuracy, New features and Ease of usage
What is your favorite aspect of this product?
Lot of data to analysis and Reports
What do you dislike most about this product?
Learning Curve and Training support
What recommendations would you give to someone considering this product?
Accurate Data and New Features
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Unique Features
Cons
- Vendor Friendly Policies
- Less Caring
- Wastes Time
Please tell us why you think this review should be flagged.
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