What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Continually Improving Product
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Data Management
Marketing Analytics
Conversion Analysis
Audience Segmentation
Data Integrity
Data Warehousing
Data Analysis and Survey Function
API Framework
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Customization
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Vendor Support
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Google Analytics Reviews
Alejandro G.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: IT Leader or Manager
Submitted May 2023
Google a very good effective solution
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
But what really makes Google Analytics Cloud stand out from other data analytics tools is its seamless integration with other Google tools, like Google Ads and Google Data Studio. This integration allows us a unified view of our data, which helps us have a better understanding of the overall performance of our marketing campaigns.
What is your favorite aspect of this product?
What I like best about Google Analytics Cloud is its easy-to-use interface and its ability to display real-time charts and visualizations. This allows us to make fast decisions based on real-time data.
What do you dislike most about this product?
As for the things I don't like, I would say that some of its advanced features can be a bit overwhelming for those who are just starting out and unfamiliar with data analysis. However, this can easily be overcome by making use of the wide variety of tutorials and resources available online.
What recommendations would you give to someone considering this product?
Overall, I would recommend Google Analytics Cloud to any marketer looking for an easy-to-use and reliable data analytics tool. Its integration capabilities, intuitive interface, and ability to display real-time data make this tool an ideal choice for any business looking to improve its online performance.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
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Sarah Z.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2023
Google Analytics is best.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
One of the features of Google Analytics that I find appealing is its ability to track and measure website traffic and user behavior. The app provides a variety of information and metrics, including page views, sessions, user demographics, and conversion rates, which can help organizations determine how well their website is performing. The ability to design unique reports and dashboards is another feature that consumers often find useful.
What is your favorite aspect of this product?
One of Google Analytics’ biggest characteristics is the flexibility and depth of its findings. Whether we’re small business owners looking to track essential website data or marketing professionals looking to analyze user behavior and conversion rates, Google Analytics has a wide selection of features and tools to suit our needs. It’s an invaluable tool for boosting our web visibility and achieving our business objectives.
What do you dislike most about this product?
One of the problems with Google Analytics is the steep learning curve. Although the platform offers a wealth of data and insights, it can be challenging for new users to understand and navigate. People without prior knowledge of web analytics may not be familiar with some of the language and concepts, and the user interface (UI) can be difficult to understand.
What recommendations would you give to someone considering this product?
Businesses can gain a more complete understanding of their online marketing efforts by integrating Google Analytics with other products and platforms like Google Ads and Google Tag Manager. Google Analytics is a robust and feature-rich tool that businesses use frequently to track and comprehend the performance of their websites and user behaviour.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Efficient Service
Please tell us why you think this review should be flagged.
Audi J.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted May 2023
Google Analytics Never Disappoints
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The simplicity of Google Analytics makes it a a powerful and unique software
What is your favorite aspect of this product?
I like the ease of use of Google Analytics.
What do you dislike most about this product?
I do not dislike Google Analytics at all.
What recommendations would you give to someone considering this product?
I highly recommend Google Analytics.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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