Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Helps Innovate
  • Enables Productivity

Feature Ratings

Average 84

Conversion Analysis

86

Audience Segmentation

85

Audience Demographics

85

Paid Search Integration

85

Device and Browser Analytics

85

Search Engine Optimization

84

Customer Value Analysis

84

Data Visualization

84

AI Tools

83

Social Media Analytics

83

Customer Journey Modelling

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

85

Quality of Features

84

Ease of Implementation

84

Ease of Data Integration

84

Product Strategy and Rate of Improvement

82

Ease of Customization

81

Ease of IT Administration

81

Availability and Quality of Training

81

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Anna R.

  • Role: Operations
  • Industry: Utilities
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Decoding the digital domain

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Google Analytics tracks the number of visitors, so we know our audience's reach. It captures conversion events, giving us a snapshot of successful user interactions. We measure the time users spend on our site or application to indicate engagement levels. It identifies the most visited pages and user navigation patterns. We can build dashboards with specific metrics aligned with our business objectives. It ensures up-to-date data availability for agile decision-making. It align data metrics with business objectives to create a roadmap for achieving organizational goals.

What is your favorite aspect of this product?

I study website and app traffic and user actions with Google Analytics. This tool tracks important metrics such as visitor numbers, session lengths, popular pages, and conversions. Analyzing this data gives me insight into user behavior and helps me pinpoint areas for enhancement. This, in turn, enables me to make decisions that bolster the user experience and drive business objectives. Google Analytics equips us with real-time data, enabling confident, quick decisions. By analyzing user behavior, analysts can identify areas that need improvement, which leads to greater overall user satisfaction.

What do you dislike most about this product?

Google Analytics can greatly improve your website or application traffic by analyzing it and providing valuable information on user behavior, including their interactions, preferences, and access paths. It also helps unravel the intricacies and details of your traffic.

What recommendations would you give to someone considering this product?

Therefore, we highly recommend Google Analytics as an essential tool for navigating the digital world. Google Analytics is an essential tool for decoding the digital world. Its sturdy features and customizable investigations make it valuable for businesses. Analysts have instant access to the latest data with near real-time updates. Plus, Google Analytics provides e-commerce tracking features for analyzing purchase behavior, cart abandonment, and product performance.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Elena D.

  • Role: Sales Marketing
  • Industry: Recreation
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2023

The data source any business needs to innovate

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

Very good quality support team. Trusted data and fairly quick implementation

What is your favorite aspect of this product?

The insights provided which help the business moving forward

What do you dislike most about this product?

The time and resources needed to add custom tracking.

What recommendations would you give to someone considering this product?

Go for it! You and the business need this!

Pros

  • Performance Enhancing
  • Enables Productivity
  • Saves Time
  • Transparent

Loana A.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Decoding Digital Success with Google Analytics

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Google Analytics is really important. It has easy-to-use features, detailed metrics analysis, and real-time insights perfect for examining digital performance. To achieve digital success, set business-aligned goals and use KPIs like traffic, conversions, bounce rate, and time on site. Monitor website sources and channels. Identify successful user interactions and conversion funnels for a holistic view of performance. Analyzing user behavior trends helps make strategic decisions.

What is your favorite aspect of this product?

Google Analytics offers an easy-to-use interface that enables Business Analysts to navigate effortlessly. Its user-friendly design ensures accessibility for professionals with different levels of expertise. Providing real-time data allows Business Analysts to stay informed about website performance. This feature helps respond quickly to emerging trends or issues. Business analysts can create personalized reports that cater to the specific requirements of marketing and development teams. This adaptability amplifies the communicative impact of the data.

What do you dislike most about this product?

As an enthusiastic user, I propose improvements that could enhance Google Analytics: Presenting more subtle goal configurations, which can accommodate a wider range of business objectives, and expanding the capability to segment users based on a broader range of parameters for extensive analysis. On big websites with lots of data, Google Analytics might use sampling, which could affect the accuracy of the information you get.

What recommendations would you give to someone considering this product?

Google Analytics helps businesses understand website performance and gain insights to guide marketing and development strategies. The tool provides cross-device tracking, enabling analysts to follow user interactions across multiple devices. Google Analytics 360, the premium version, offers higher data limits and reduced sampling to compensate for data irregularities. Google Analytics ensures the privacy and reliability of the data stored on the platform by implementing strong security measures.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

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