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Google

Google Analytics

Composite Score

8.9 /10

CX Score

9.3 /10

958 Reviews Write a Review

Claim Software

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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2025 Emotional Footprint Champion

Latest Award, 2025

2025 Data Quadrant Champion

2025

4 Top Rated Capabilities

7 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

3 Top Rated Capabilities

6 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Product Impact

2023

2023 Data Quadrant Champion

2023

7 Top Rated Capabilities

10 Top Rated Features

2023

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

89 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative

5% Neutral

94% Positive

Pros

Reliable
Performance Enhancing
Enables Productivity
Respectful

Feature Ratings

Average 84

Conversion Analysis

Audience Segmentation

Audience Demographics

Paid Search Integration

Device and Browser Analytics

Search Engine Optimization

Customer Value Analysis

Data Visualization

Machine Learning

AI Tools

Social Media Analytics

Vendor Capability Ratings

Average 83

Business Value Created

Breadth of Features

Quality of Features

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

Ease of IT Administration

Usability and Intuitiveness

Vendor Support

Also Featured in...

Product Analytics

Score 9.0

View Google Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.8

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Mark B.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2025

GA4 has turned data analysis into a frustration.

Likeliness to Recommend

3 /10

What differentiates Google Analytics from other similar products?

Google Analytics sets the benchmark for excellence in website analytics, earning its place as the industry standard.

What is your favorite aspect of this product?

It efficiently captures comprehensive website analytics with exceptional precision.

What do you dislike most about this product?

Google Analytics 4 has made obtaining simple insights and data unnecessarily complicated. It seems the user interface was designed without thorough usability testing.

What recommendations would you give to someone considering this product?

Google Analytics collects all the essential data, but making sense of it can be unnecessarily complicated.

Pros

Reliable
Includes Product Enhancements
Security Protects
Unique Features

Cons

Slower Product Innovation
Less Productive
Inhibits Innovation

Peter K.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Mar 2025

Understand the the website and the customer journe

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Cleary shows all where traffic is coming from and would provide the UTM sources and links which helps in setting a professional Google ads campaign knowing where more leads and conversions do come from

What is your favorite aspect of this product?

I like the easiest integration of the tool where you can only embed the code on the website and it will work well in few minutes and the solution is more scalable

What do you dislike most about this product?

Have not seen much issues with the tool but requires a steep learning curve

What recommendations would you give to someone considering this product?

I would recommend the solution

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Josephine N.

Role: Sales Marketing
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2025

Powerful Insights more room for improvement

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

free, GA4 tracks give a more unified view of the journey by the customer, it has customised reports and dashboards making it easier for users to focus on specific metrics

What is your favorite aspect of this product?

It is affordable to anyone since it is free to use, I can create tailored reports for certain specific needs without a hassle

What do you dislike most about this product?

It takes a long time to understand all the features to be able to use it effectively, and there are also chances that it is not that accurate

What recommendations would you give to someone considering this product?

it is great for someone who needs to track website performance, especially those that work with digital marketing

Pros

Efficient Service
Effective Service
Saves Time
Helps Innovate

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Google Analytics Ratings

90 Likeliness to Recommend

98 Plan to Renew

89 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Device and Browser Analytics Capture and summarize device and browser information.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Machine Learning Analyze historical or real-time data using machine learning algorithms to generate insights e.g. prediction, anomaly/event detection, sentiment analysis.

AI Tools AI tools to help predict sales, tactics, and enhanced reporting.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Product Analytics

Customer Intelligence

Google Analytics Reviews

Mark B.

GA4 has turned data analysis into a frustration.

Likeliness to Recommend

Pros

Cons

Peter K.

Understand the the website and the customer journe

Likeliness to Recommend

Pros

Josephine N.

Powerful Insights more room for improvement

Likeliness to Recommend

Pros

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Feature Ratings

Conversion Analysis

Audience Segmentation

Audience Demographics

Paid Search Integration

Device and Browser Analytics

Search Engine Optimization

Customer Value Analysis

Data Visualization

Machine Learning

AI Tools

Social Media Analytics

Vendor Capability Ratings

Business Value Created

Breadth of Features

Quality of Features

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

Ease of IT Administration

Usability and Intuitiveness

Vendor Support