Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Respectful

Feature Ratings

Average 84

Conversion Analysis

85

Audience Segmentation

85

Audience Demographics

85

Device and Browser Analytics

85

Paid Search Integration

84

Search Engine Optimization

84

Customer Value Analysis

84

Data Visualization

84

Social Media Analytics

82

Customer Journey Modelling

82

AI Tools

82

Vendor Capability Ratings

Average 82

Business Value Created

87

Breadth of Features

85

Quality of Features

84

Ease of Implementation

84

Ease of Data Integration

84

Product Strategy and Rate of Improvement

82

Ease of Customization

81

Ease of IT Administration

81

Availability and Quality of Training

81

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Antoun y.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2022

Best web analytics software

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Analytics are the best and most useful website analytics tool that will give you all live updates and full detailed analytics

What is your favorite aspect of this product?

My favorite aspect of Google Analytics is how simple is it to connect your company website to it to start collecting and analyzing data.

What do you dislike most about this product?

Nothing about Google Analytics is worth mentioning as a negative.

What recommendations would you give to someone considering this product?

I recommend using Google Analytics to get the most acurate data about your website visitors.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Vinicius D.

  • Role: Consultant
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Helps you make a better decision

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Being owned by Google provides a high data processing capacity and information diversification which allows a wide coverage in data analysis and statistics.

What is your favorite aspect of this product?

The data provided is able to draw a user profile through the access behavior and the trace left in its navigation through the accessed pages, conversions, content and selected products. In addition to extracting information and providing user traffic statistics such as regions and cities of origin.

What do you dislike most about this product?

The platform met my expectations, it provides me with the main tools for daily use. It is not complete, but it meets the needs as a source to identify contacts.

What recommendations would you give to someone considering this product?

It is a tool that provides precious information for decision making, being able to evaluate precise data and through synthesized reports helps a lot at the moment of evaluating the best marketing strategy, content choice, and product selection to be worked on with the target audience.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Orianne G.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Customize and create beautiful shared reports

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

Of course, it is packed with various features, but the most useful point is that the most useful report is that the sharing report is highly customizable. You can change the format of the chart, as well as the period and elements. By generating it as a PDF periodically and distributing it by email or in a meeting, the access status can be shared more easily. access status can be shared more easily.

What is your favorite aspect of this product?

You can use it for free by simply installing a tag. As you will be able to see user movements such as sessions, migration rates, and withdrawal rates, you will be able to see how users are using your site and you will be able to see the good points and improvements of your site. You can also link to a spreadsheet and automatically get the numbers you want to get each day. When it comes to creating creatives, It's safe to presume that users will recognize why this design is effective.

What do you dislike most about this product?

Does comprehension require a fairly high level of knowledge? Although it specializes in site analysis, it has a certain degree of freedom, so I think it is difficult for beginners.

What recommendations would you give to someone considering this product?

I use it to improve the site and see the profitability. By looking at the service information page and seeing if the user is performing as expected, we can discover improvements to the site. If there is a website and it affects the performance of the business to some extent, I think confirmation is essential. Since Google Analytics has more than enough functions, such as conversion measurement, it is of course possible to verify the correctness in terms of marketing, but it is also possible to visually verify the user behavior and measure the number of clicks on each element automatically.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy

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