What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Segmentation
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Search Engine Optimization
Customer Value Analysis
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Ease of IT Administration
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Kashish P.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Aug 2023
Google Analytics- A tool to analyze web traffic
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics provides you a way to analyze the web traffic hitting your website. It gives you insights on the traffic coming to your website like the number of visitors visiting the site, the browsers from which the hit is coming, the pages which are being accessed on a large scale, session duration, bounce rate, site being searched from search engine or user coming to site directly. All these and more analysis is provided by Google through this product.
What is your favorite aspect of this product?
Google Analytics provides an excellent dashboard giving all statistics on the website traffic. It is easy to implement. One needs to create an account in Google Analytics for using the service. Google provides you with a script that needs to be embedded in the webpage so that the Google crawlers starts functioning and tracking the web traffic.
What do you dislike most about this product?
The Google Analytics platform is very useful and has no disadvantages. People can track how their website is being used and take business decisions. Google Analytics is a web based service and requires web connectivity for its usage.
What recommendations would you give to someone considering this product?
I would surely recommend others to use Google Analytics
Pros
- Respectful
- Fair
- Helps Innovate
- Reliable
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Marie M.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Feb 2023
Great product for technical users
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The most popular online analytics tool is probably Google Analytics, and although being free, it is widely used. This includes straightforward use cases like knowing a user's session count and more complicated use cases like tracking conversion goals for purchases and final revenue targets.
What is your favorite aspect of this product?
When it relates to site data reporting, traffic analysis, and other features, Google Analytics is a treasure. Now, we use Google Analytics to keep track of all of our customized events. And Google's native Looker Studio is used to visualize this data. It offers tools for reporting and visualizing detailed site data.
What do you dislike most about this product?
For those who are unfamiliar with the product, it is exceedingly difficult, and the learning curve gets steeper with each new feature it introduces. It can be difficult to tag particular things, like hitting a button, as that calls for a different Google product.
What recommendations would you give to someone considering this product?
The foundation of all we do and plan turned out to be this program. This not only enables direct integration with tools like Google AdWords and the visibility of ad performance, but it also enables the development of subsequent apps and tactics while taking into account the current website user behavior.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
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Marjan H.
- Role: Operations
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Aug 2023
Amazing analytical tool for my business.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
What I appreciate most about Google Analytics is its extensive reporting features. It gives me precise information about my website, including visitor demographics, traffic sources, and user behavior. Its dashboard is simple and straightforward to use. The nicest aspect is that I can combine multiple websites and track reports with a single Google account. Code is simple to include in a website. Google Analytics provides a wealth of information about how visitors engage with my website. From how they accessed the website to how long it took them to convert.
What is your favorite aspect of this product?
What I appreciate best about Google Analytics is that it provides systems for measuring and tracking goals and events. When it comes to measuring and tracking website activities, this is truly what makes the difference. I mean, I can track and measure my specific marketing goals or special events by using goal and event-setting methods. This is a terrific tool for me to measure and follow the progress of my content as well as the general success of my website.
What do you dislike most about this product?
It can be difficult for novices to sort through a sophisticated tool due to the enormous amount of available data, which can occasionally overwhelm new users.
What recommendations would you give to someone considering this product?
I integrated Google Analytics into the entire website. The best part is that Google Analytics has a variety of ways to integrate with my website. The simplest method is to just copy it and put it into the header file. It records all of the details that assist me grow and expand my business insights. Its report dashboard layout is simple to use and engaging. I utilize it to increase my sales based on Google Analytics trends and patterns. The nicest aspect is that I can easily export the data and utilize it in Power Bi for additional study. A few often used features include real-time visitors, interactive dashboards.
Pros
- Efficient Service
- Effective Service
- Respectful
- Helps Innovate
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