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Freshworks Inc.

Freshmarketer

Composite Score

7.7 /10

CX Score

8.2 /10

11 Reviews Write a Review

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What is Freshmarketer?

Create personalized multichannel customer journeys at scale with Freshmarketer. Engage with buyers wherever they are and provide consistent multichannel experiences across email, WhatsApp, SMS, live chat, social media, and more using a single solution.

Company Details

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Freshmarketer Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

93 Plan to Renew

94 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Freshmarketer?

0% Negative

7% Neutral

93% Positive

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Cons

Less Effective Service
Wastes Time
Less Generous

Feature Ratings

Average 85

Email Templates

Contact Database

SPAM Compliance

Surveys and Polling

Email Delivery

Content Authoring

Campaign Management

Text Messaging

Dynamic Content

Basic Reporting and Analytics

Segmentation

Vendor Capability Ratings

Average 78

Business Value Created

Ease of IT Administration

Availability and Quality of Training

Ease of Implementation

Product Strategy and Rate of Improvement

Ease of Customization

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Breadth of Features

Vendor Support

Freshmarketer Reviews

Kaoushik R.

Role: Sales Marketing
Industry: Technology
Involvement: Vendor Selection and Purchasing

Validated Review

Verified Reviewer

Submitted Dec 2024

Easy to use email marketing platform!

Likeliness to Recommend

8 /10

What differentiates Freshmarketer from other similar products?

Ease of use, the UI/UX is really good. Setting up drip campaigns and sequences are easy. Would recommend!

What is your favorite aspect of this product?

Best in class design and ease of use of the software for email marketing campaigns!

What do you dislike most about this product?

Can be a bit pricy!

What recommendations would you give to someone considering this product?

Best software for drip campaigns and A/B testing!

Pros

Efficient Service
Trustworthy
Effective Service
Caring

Cons

Charges for Enhancements

Sai S.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2025

A Strong Platform in Need of More Intelligence

Likeliness to Recommend

10 /10

What differentiates Freshmarketer from other similar products?

One notable feature of Freshmarketer is its close interaction with the Freshworks ecosystem, which makes it simple to link email marketing and automation with solutions for sales, CRM, and support. In contrast to many stand-alone platforms, it provides a consolidated view of client interactions across channels, enabling companies to design more seamless, customized customer journeys without having to manage several disparate systems.

What is your favorite aspect of this product?

The smooth connection of Freshmarketer with Freshworks CRM, which simplifies the management of leads, campaigns, and customer journeys, is my favorite feature. Without requiring complex third-party solutions, this unified configuration enables more seamless automation, improved personalization, and a transparent picture of consumer interactions.

What do you dislike most about this product?

Freshmarketer's insufficient depth of reporting and advanced analytics is its main flaw. The more detailed insights, attribution models, and benchmarking tools that power users or bigger teams frequently require to improve strategies and accurately assess actual ROI are absent, despite the fact that it covers the fundamental campaign data.

What recommendations would you give to someone considering this product?

Businesses who already use Freshworks technologies or those looking for a marketing and CRM solution in one place might consider Freshmarketer. It's easy to use for automation and email campaigns, but you should consider combining it with additional tools if you require more complex analytics or specialized connectors. Its automation workflows can help you scale campaigns easily and save time if you start using them early.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Devashish K.

Role: Sales Marketing
Industry: Banking
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2024

User-friendly Intuitive ui

Likeliness to Recommend

9 /10

What differentiates Freshmarketer from other similar products?

emphasizes simplicity and ease of use standout features is its built-in CRO toolkit attractive option for small to medium-sized businesses enables marketers to use real-time behavior

What is your favorite aspect of this product?

User-friendly Intuitive ui emphasizes simplicity and ease of use

What do you dislike most about this product?

nothing as such found

What recommendations would you give to someone considering this product?

User-friendly Intuitive ui emphasizes simplicity and ease of use

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Freshmarketer

What is Freshmarketer?

Company Details

Book a Free Demo Today!

Freshmarketer Ratings

86 Likeliness to Recommend

93 Plan to Renew

94 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Freshmarketer?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Surveys and Polling Ability to survey customers and gather feedback.

Email Delivery The ability to send email to large number of recipients at-scale.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Text Messaging The capability to send messages by SMS in addition to email.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Freshmarketer Reviews

Kaoushik R.

Easy to use email marketing platform!

Likeliness to Recommend

Pros

Cons

Sai S.

A Strong Platform in Need of More Intelligence

Likeliness to Recommend

Pros

Devashish K.

User-friendly Intuitive ui

Likeliness to Recommend

Pros

Feature Ratings

Email Templates

Contact Database

SPAM Compliance

Surveys and Polling

Email Delivery

Content Authoring

Campaign Management

Text Messaging

Dynamic Content

Basic Reporting and Analytics

Segmentation

Vendor Capability Ratings

Business Value Created

Ease of IT Administration

Availability and Quality of Training

Ease of Implementation

Product Strategy and Rate of Improvement

Ease of Customization

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Breadth of Features

Vendor Support