Constant Contact Logo
Constant Contact Logo
Constant Contact, Inc.

Constant Contact

Composite Score
8.3 /10
CX Score
8.5 /10

What is Constant Contact?

Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.

Company Details

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In Partnership With SelectHub

Awards & Recognition

Constant Contact won the following awards in the Marketing Automation - B2B category

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Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

97 Plan to Renew

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

2% Negative
7% Neutral
91% Positive

Pros

  • Reliable
  • Acts with Integrity
  • Security Protects
  • Respectful

Feature Ratings

Average 84

Email Marketing Automation

87

Customer Journey Modelling

87

Conversion Propensity Modeling

87

Marketing Project Management

86

Marketing Analytics

85

Marketing Asset Management

84

Mobile Marketing Management

84

Opportunity Pipeline Tracking

81

Social Media Marketing Management

80

Recommended Best Action

77

Vendor Capability Ratings

Average 82

Business Value Created

84

Ease of Implementation

84

Quality of Features

83

Usability and Intuitiveness

83

Vendor Support

83

Breadth of Features

82

Availability and Quality of Training

82

Ease of Data Integration

82

Product Strategy and Rate of Improvement

81

Ease of Customization

81

Ease of IT Administration

80

Constant Contact Reviews

Abigail A.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Personalized and Efficient Email List Segmentation

Likeliness to Recommend

9 /10

What differentiates Constant Contact from other similar products?

Constant Contact stands out with its user-friendly interface and advanced segmentation options that go beyond basic profile information. Marketers can use various behavioral indicators, such as email engagement history and previous purchases, to create micro-segments based on real-world actions. This results in highly targeted messaging.

What is your favorite aspect of this product?

The best part is how simple Constant Contact makes list segmentation and personalized email design. I can create segments quickly and use dynamic content blocks to easily add personalized messages. This makes it easier to send customized campaigns to a large audience.

What do you dislike most about this product?

Although Constant Contact already has strong segmentation capabilities, adding more pre-designed email templates could encourage even more creative personalization. Currently, marketers have to create all templates from scratch.

What recommendations would you give to someone considering this product?

It has strong segmentation capabilities and integrated email personalization tools. These tools enable marketers to engage customers along their unique journey patterns, building meaningful relationships through individualized experiences. Constant Contact enables data-driven personalization at scale through versatile segmentation and easy content customization for any business looking to maximize customer lifetime value. Marketers can deepen engagement by meeting recipients with tailored relevance.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Efficient Service
  • Effective Service

Victoria S.

  • Role: Finance
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

Maximize reach and engagement

Likeliness to Recommend

9 /10

What differentiates Constant Contact from other similar products?

Unlike others, Constant Contact integrates perfectly with other tools and platforms we use, making it easy to synchronize data and automate processes. The scope of its use case is broad, since you can easily create personalized emails, schedule automated campaigns and track the performance of our campaigns in detail.

What is your favorite aspect of this product?

I like it for its intuitive interface since Constant Contact has an easy-to-use interface that allows us to create attractive emails quickly and easily. This software helps us address the business problems of increasing customer engagement, improving retention, and converting leads into sales.

What do you dislike most about this product?

Sometimes we would like more customization options in emails, such as more advanced fonts and layouts.

What recommendations would you give to someone considering this product?

Constant Contact Software has been a valuable tool for our organization in terms of email marketing. Although it has some minor limitations, its ease of use, advanced functionalities, and integration capabilities make it a solid choice for improving customer engagement and conversions.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Unique Features

Yazunari T.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2024

Constant Contac has been an extraordinary program

Likeliness to Recommend

10 /10

What differentiates Constant Contact from other similar products?

One of the positive aspects that this program has is its very good interface that allows all types of users to be able to use and manipulate each of its functions without having a long experience with this type of program, making the experience and objective of Getting better results in digital marketing via email is very pleasant, Constant Contact has been a program that has changed for a better way of working thanks to the high number of templates and skills it has to offer us each time it is put to the test. , this program has been an important advantage in my e-commerce.

What is your favorite aspect of this product?

There are many reasons why I like to work hand in hand with this program, since I feel very comfortable and agile working hand in hand with this program, one of the characteristics that has caught my attention the most has been its ability to provide me with a personalization of each of my projects on the web as high as possible, which allows me to connect much more with my contacts in my email and with each of the future and potential clients for my company, I like Constant Contact for the ease with which it drives my company's marketing automatically and safely.

What do you dislike most about this product?

Unfortunately this program does not have a free version where we can take a look and test some of the functions in a limited way, this has affected the recommendation of this program since it is mandatory that other users have to pay the high prices and plans offered by the program. program to determine if it is to your liking and meets expectations, in my case the most negative thing has been how expensive each of these plans are, the very high rates compared to other programs.

What recommendations would you give to someone considering this product?

There have been many occasions that I have recommended this program, since it is completely worth having it, its functions and integration are easy to manipulate in a very short time and the results are clearly in disagreement with the aspirations and objectives of its users, Constant Contact can make the experience in the space of digital marketing and e-commerce strategies completely positive for the growth of all types of companies.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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