Campaign Monitor by Marigold

What differentiates Campaign Monitor by Marigold from other similar products?

We have found that using Campaign Monitor's customizable subscription forms has become an invaluable tool for creating personalized subscription forms that help us expand our lead database with ideal customer profiles showing a propensity to buy. We simplify subscriptions on our website and landing pages by using Campaign Monitor's embeddable form templates, which include pop-ups, slides, and banners. Our templates offer customizable form fields, incentives such as content upgrades, and behavioral targeting options to create versions that cater to customers' browsing habits.

What is your favorite aspect of this product?

Campaign Monitor's form capabilities are a game-changer for any marketing team seeking to capture more leads automatically across the buyer's journey. We confidently recommend them for generating and nurturing new contacts into viable opportunities at scale. For instance, a form that slides in when scrolling is triggered provides finance leads visiting pricing pages with an exclusive white paper. Similarly, a popup on product pages prompts engineers to subscribe for tech specs. The forms validate in real-time and store data directly into Campaign Monitor for instant access.

What do you dislike most about this product?

Although form creation may have some learning curves, Campaign Monitor simplifies the complexities of technically implementing, managing, and customizing high-converting forms. With tailored subscription forms actively bringing in quality leads 24/7, you can focus more energy on value-driving campaigns instead of lead generat

What recommendations would you give to someone considering this product?

By attaching subscriber segments and tags to the scenes, you can filter and export lead lists instantly based on criteria such as form variation, page visited, and requested content. This allows you to prioritize follow-ups for sales. Tracking form performance over time will even enable optimization, such as testing different titles or offers.

What differentiates Campaign Monitor by Marigold from other similar products?

With Campaign Monitor, I can easily schedule a predefined series of 4–6 emails to deploy over a 2-3 week period post-meeting. I can customize content blocks and images for each message. I can dynamically insert key details like the prospect's name, company, and any topics discussed to make emails resonate better. For example, the first follow-up email typically recaps our conversation. It highlights the prospect's pain points that we can alleviate and outlines the next steps. Subsequent emails may share customer case studies relevant to their scenario or provide tips for getting internal buy-in for our services.

What is your favorite aspect of this product?

With Campaign Monitor, I can A/B test different content blocks to determine which ones resonate best with different segments. Then, I can define email paths to direct specific lead types down more customized nurture tracks. The platform enables me to track opens, clicks, and email performance metrics to refine messages over time. I may discover that image-heavy emails have higher engagement among certain users, or that calls-to-action around scheduling demos outperform content offers. These insights allow for continual email optimization.

What do you dislike most about this product?

With Campaign Monitor's intuitive, drag-and-drop builder for designing responsive emails, I can quickly build beautiful, polished sequences that reinforce our brand. The automatically triggered deployments ensure that our sales reps never miss following up with promising leads.

What recommendations would you give to someone considering this product?

By systematizing our early-stage nurture process, Campaign Monitor helps our digital marketing sales team scale personalization as we engage new contacts. I recommend any B2B company struggling with post-meeting follow-through to explore this platform's automation capabilities. Each email offers helpful, non-promotional value. The goal is to guide prospects closer to a purchasing decision. The sequence ends with booking the next meeting to discuss proposal details and pricing.

What differentiates Campaign Monitor by Marigold from other similar products?

Campaign Monitor is a simple and reliable tool for email marketing.It is simple to create landing pages with Campaign Monitor.It is simple to create and run successful marketing campaigns across different channels with Campaign Monitor.

What is your favorite aspect of this product?

I like ability to send personalized and targeted email messages to the right audience.It increases customers engagement.It is simple to track, measure and manage our marketing campaigns performance with this tool.It has a responsive and friendly user interface to work with.

What do you dislike most about this product?

I got nothing to dislike at this moment as it delivers great performance.

What recommendations would you give to someone considering this product?

To run successful marketing campaigns, Campaign Monitor is an ideal tool to have.