In Partnership With SelectHub
What is Braze?
Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers.
Company Details
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In Partnership With SelectHub
Braze Ratings
Real user data aggregated to summarize the product performance and customer experience.
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87 Likeliness to Recommend
92 Plan to Renew
82 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Braze?
Pros
- Helps Innovate
- Acts with Integrity
- Respectful
- Altruistic
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Multivariant Testing
SMS Marketing
Marketing Asset Management
Marketing Project Management
Social Media Marketing Management
Mobile Marketing Management
Marketing Analytics
Marketing Master Data Management
Vendor Capability Ratings
Business Value Created
Availability and Quality of Training
Breadth of Features
Vendor Support
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Implementation
Ease of Customization
Quality of Features
Ease of Data Integration
Ease of IT Administration
Braze Reviews
Gianluca L.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Oct 2022
Marketing Engagement to next level
Likeliness to Recommend
What differentiates Braze from other similar products?
Easy and understandable UX
What is your favorite aspect of this product?
Canvas flow automation
What do you dislike most about this product?
Campaign Analytics, is too Limited and too static
What recommendations would you give to someone considering this product?
It boosts your engagement effort to the next levek
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Emmanuel Jesus M.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2022
Braze elevated our digital marketing
Likeliness to Recommend
What differentiates Braze from other similar products?
We are using this software to create a more human digital marketing for our customers, in order to make them feel the brand closer and achieve the goal of increasing sales. Their segmentation is very powerful and error free and we are reaching the perfect customers for each of our products. Their templates are the best, very easy to handle and customizable.
What is your favorite aspect of this product?
It allows us to create in a few clicks landing pages for each campaign and promotion, so that our customers have all the information in one place in a dynamic and interactive way. With the wysiwyg editor it is much easier to create the designs we have in mind for the campaigns, as we can see the result while they are being created.
What do you dislike most about this product?
I can't deny that there are similar softwares much easier to handle than braze, but by dedicating time, you can take advantage of each tool and function, obtaining great results in your campaigns. Setting up the whole system to get it up and running was an uphill battle, but the tech support people helped us get through the process faster.
What recommendations would you give to someone considering this product?
Braze is an excellent tool for creating flexible marketing campaigns in your application without the help of a developer. The value you get depends on whether everything is set up correctly, but the customer support team is very helpful and always willing to answer questions.
Pros
- Continually Improving Product
- Performance Enhancing
- Unique Features
- Effective Service
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Phelan M.
- Role: Operations
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Aug 2022
Great way to automate and track customer comms
Likeliness to Recommend
What differentiates Braze from other similar products?
Braze integrated with out data warehouse, enabling us to send and track messages with customers in all of our geographies around the world. It allowed the team to better understand how our audiences were engaging with us and experiment and improve some of our key retention and activation metrics.
What is your favorite aspect of this product?
Being able to build a custom email designs, import to braze, schedule to send to x segments and then analyse the results to see what was working in each region (EMEA, LATAM + NA). Gave the team a lot more insight into performance leading to better decisions and improved metrics.
What do you dislike most about this product?
When creating complex automated user journeys and needing to send large comms via different channels (SMS and Email) Braze allowed us to build and schedule our outbound comms, helping us track the most effective channels and make decision on which segments to target and how different segments engaged with us.
What recommendations would you give to someone considering this product?
We had some delays integrating out data warehouse with the tool due to resourcing so ensure you are able to import all the data needed. Since GDPR laws have been rolled out and some tech companies have updated their terms and conditions, some of the open rates on emails are slightly skewed (some get marked as open when received in an inbox due to data privacy laws). Worth checking if there is a tool that helps combat this...
Pros
- Saves Time
- Reliable
- Performance Enhancing
- Enables Productivity
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