Braze Logo
Braze Logo
Braze

Braze

8.0 /10
Get Demo

In Partnership With SelectHub

Claim Software
Category
Braze
8.0 /10

What is Braze?

Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers.

Company Details

Book a Free Demo Today!

See it in action with a free demo.

Click below to sign up on our partner's website.

Get Demo

In Partnership With SelectHub

Awards & Recognition

Braze won the following awards in the Marketing Automation - B2C category

Filter By

Braze Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Braze.

87 Likeliness to Recommend

92 Plan to Renew

82 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Braze?

0% Negative
9% Neutral
91% Positive

Pros

  • Helps Innovate
  • Acts with Integrity
  • Respectful
  • Altruistic

Feature Ratings

Average 83

Email Marketing Automation

91

Customer Journey Modelling

90

Multivariant Testing

87

SMS Marketing

87

Marketing Asset Management

85

Marketing Project Management

84

Social Media Marketing Management

81

Mobile Marketing Management

78

Marketing Analytics

74

Marketing Master Data Management

69

Vendor Capability Ratings

Average 82

Business Value Created

87

Availability and Quality of Training

86

Breadth of Features

85

Vendor Support

85

Product Strategy and Rate of Improvement

82

Usability and Intuitiveness

82

Ease of Implementation

82

Ease of Customization

80

Quality of Features

80

Ease of Data Integration

80

Ease of IT Administration

76

Braze Reviews

Gianluca L.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2022

Marketing Engagement to next level

Likeliness to Recommend

9 /10

What differentiates Braze from other similar products?

Easy and understandable UX

What is your favorite aspect of this product?

Canvas flow automation

What do you dislike most about this product?

Campaign Analytics, is too Limited and too static

What recommendations would you give to someone considering this product?

It boosts your engagement effort to the next levek

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Emmanuel Jesus M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Oct 2022

Braze elevated our digital marketing

Likeliness to Recommend

10 /10

What differentiates Braze from other similar products?

We are using this software to create a more human digital marketing for our customers, in order to make them feel the brand closer and achieve the goal of increasing sales. Their segmentation is very powerful and error free and we are reaching the perfect customers for each of our products. Their templates are the best, very easy to handle and customizable.

What is your favorite aspect of this product?

It allows us to create in a few clicks landing pages for each campaign and promotion, so that our customers have all the information in one place in a dynamic and interactive way. With the wysiwyg editor it is much easier to create the designs we have in mind for the campaigns, as we can see the result while they are being created.

What do you dislike most about this product?

I can't deny that there are similar softwares much easier to handle than braze, but by dedicating time, you can take advantage of each tool and function, obtaining great results in your campaigns. Setting up the whole system to get it up and running was an uphill battle, but the tech support people helped us get through the process faster.

What recommendations would you give to someone considering this product?

Braze is an excellent tool for creating flexible marketing campaigns in your application without the help of a developer. The value you get depends on whether everything is set up correctly, but the customer support team is very helpful and always willing to answer questions.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Unique Features
  • Effective Service

Phelan M.

  • Role: Operations
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2022

Great way to automate and track customer comms

Likeliness to Recommend

8 /10

What differentiates Braze from other similar products?

Braze integrated with out data warehouse, enabling us to send and track messages with customers in all of our geographies around the world. It allowed the team to better understand how our audiences were engaging with us and experiment and improve some of our key retention and activation metrics.

What is your favorite aspect of this product?

Being able to build a custom email designs, import to braze, schedule to send to x segments and then analyse the results to see what was working in each region (EMEA, LATAM + NA). Gave the team a lot more insight into performance leading to better decisions and improved metrics.

What do you dislike most about this product?

When creating complex automated user journeys and needing to send large comms via different channels (SMS and Email) Braze allowed us to build and schedule our outbound comms, helping us track the most effective channels and make decision on which segments to target and how different segments engaged with us.

What recommendations would you give to someone considering this product?

We had some delays integrating out data warehouse with the tool due to resourcing so ensure you are able to import all the data needed. Since GDPR laws have been rolled out and some tech companies have updated their terms and conditions, some of the open rates on emails are slightly skewed (some get marked as open when received in an inbox due to data privacy laws). Worth checking if there is a tool that helps combat this...

Pros

  • Saves Time
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Most Popular Braze Comparisons