Braze Logo
Braze Logo
Braze

Braze

8.4 / 10
Category
Braze
8.4 / 10

What is Braze?

Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers.

Company Details


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Awards & Recognition

Braze won the following awards in the Marketing Automation - B2C category

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Braze Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Braze.

88 Likeliness to Recommend

92 Plan to Renew

2
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Braze?

0% Negative
9% Neutral
91% Positive

Pros

  • Helps Innovate
  • Respectful
  • Acts with Integrity
  • Altruistic

Feature Ratings

Average 83

Email Marketing Automation

91

Customer Journey Modelling

91

Multivariant Testing

88

SMS Marketing

88

Marketing Asset Management

85

Marketing Project Management

84

Social Media Marketing Management

80

Mobile Marketing Management

77

Marketing Analytics

74

Marketing Master Data Management

68

Vendor Capability Ratings

Average 83

Ease of IT Administration

94

Quality of Features

94

Breadth of Features

91

Ease of Data Integration

91

Product Strategy and Rate of Improvement

89

Business Value Created

88

Availability and Quality of Training

86

Ease of Customization

85

Ease of Implementation

84

Vendor Support

77

Usability and Intuitiveness

76

Braze Reviews

Agus T.

  • Role: Information Technology
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Unleash the Power of Personalized Marketing

Likeliness to Recommend

9 / 10

What differentiates Braze from other similar products?

Braze stands out from its competitors due to its wide range of features that are designed to enhance the customer experience. These features include real-time data tracking and cross-channel campaign management, which enable brands to provide seamless, omnichannel experiences that resonate with their audience. The platform's intuitive interface and robust reporting capabilities make campaign management effortless, ensuring that every touchpoint is strategically aligned with the organization's objectives.

What is your favorite aspect of this product?

The ability to foster meaningful, long-lasting relationships between security architecture firms and their customers is Braze's differentiator. We achieve this by leveraging advanced segmentation and targeting tools to craft personalized messages that address each customer's unique needs and pain points. This level of personalization not only enhances customer satisfaction but also drives increased loyalty and retention, which is crucial in an industry where trust and reliability are paramount.

What do you dislike most about this product?

Although Braze is a powerful marketing automation platform, it has limitations when it comes to integrating with legacy systems. Braze relies on a diverse ecosystem of software solutions, and seamless integration with existing systems could further streamline workflows and data management.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Joshua R.

  • Role: Information Technology
  • Industry: Entertainment
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2024

Best Tech Focused MCM platform

Likeliness to Recommend

10 / 10

What differentiates Braze from other similar products?

Haven't used any personally but this goes above and beyond what I expect from a DTC messaging platform

What is your favorite aspect of this product?

So much data is captured and sent back to us on the data side for advanced sentiment analysis

What do you dislike most about this product?

It's complicated if you aren't familiar with marketing terminology

What recommendations would you give to someone considering this product?

try it out! it'll very likely fit your use cases and beyond

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Shiva R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2024

Simple tool to learn and use

Likeliness to Recommend

8 / 10

What differentiates Braze from other similar products?

Braze has an omnichannel marketing feature where it can be used for Emails, SMS, Push App notifications so it helps marketers to reach out to our customers in the channel that they're most engaged on . So it becomes easy to build customer journeys, nurture them and help them

What is your favorite aspect of this product?

It is very easy to learn and simple to use . Someone who doesn't have knowledge on marketing can also build customer journeys and it has has liquids for personalization so we can create personalized experiences on all platforms and easy to give birthday reminders, or even other occasions

What do you dislike most about this product?

To test a sample email we need to build canvas then send sample and then need to check and fix, if this can be fixed then it is a go to tool

What recommendations would you give to someone considering this product?

Businesses who wants to leverage omnichannel marketing experience, it's a boon to them

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Trustworthy

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