Braze Logo
Braze Logo
Braze

Braze

8.4 / 10
Category
Braze
8.4 / 10

What is Braze?

Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Braze won the following awards in the Marketing Automation - B2C category

Filter By

Braze Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Braze.

88 Likeliness to Recommend

92 Plan to Renew

2
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Braze?

0% Negative
9% Neutral
91% Positive

Pros

  • Helps Innovate
  • Respectful
  • Acts with Integrity
  • Altruistic

Feature Ratings

Average 83

Email Marketing Automation

91

Customer Journey Modelling

90

Multivariant Testing

88

SMS Marketing

88

Marketing Asset Management

85

Marketing Project Management

84

Social Media Marketing Management

80

Mobile Marketing Management

77

Marketing Analytics

74

Marketing Master Data Management

68

Vendor Capability Ratings

Average 83

Ease of IT Administration

94

Quality of Features

94

Breadth of Features

91

Ease of Data Integration

91

Product Strategy and Rate of Improvement

89

Business Value Created

88

Availability and Quality of Training

86

Ease of Customization

85

Ease of Implementation

84

Vendor Support

77

Usability and Intuitiveness

76

Braze Reviews

Marianne E.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2023

I think it’s a great product. Worth every penny

Likeliness to Recommend

9 / 10

What differentiates Braze from other similar products?

I think it’s easier to navigate and straightforward

What is your favorite aspect of this product?

The sandbox account

What do you dislike most about this product?

Nothing. I’m getting the use we need

What recommendations would you give to someone considering this product?

Check out the training videos because they can help a lot in helping you navigate inside the platform

Pros

  • Continually Improving Product
  • Helps Innovate
  • Acts with Integrity
  • Includes Product Enhancements
  • Role: Sales Marketing
  • Industry: Utilities
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Dec 2022

Powerful tool which enables your data

Likeliness to Recommend

10 / 10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Gabriel G.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2022

Braze helps you connect to build greater confidenc

Likeliness to Recommend

10 / 10

What differentiates Braze from other similar products?

In our Braze franchises it has allowed us to have a more constant, integral and productive communication with our consumers and their needs, empowering the service offered and all the members that are involved when executing a campaign from beginning to end. Having more connection through interactions and thus fostering timely and organized conversations in our audiences.

What is your favorite aspect of this product?

Braze makes targeting easy for Android users or iOS users without the differences of the two platforms being an obstacle. Allows you to see live and direct estimated audience reach on a message, helping us measure the interactivity of our interactions, handles a very good user interface with ease of use. It has integrated tutorials for new users who need guidance.

What do you dislike most about this product?

It has some limitations in terms of reporting and user deletion, however, it has constant updates. It can generate limitations since it requires learning functions regarding HTML and basic API, it requires previous knowledge to optimize its use. The customer service has ups and downs, sometimes it is very good and other times it leaves us with many doubts about how to solve the problems that arise.

What recommendations would you give to someone considering this product?

An excellent option to generate effective results focused on CRM in a concise and generalized way, optimizing the profitability of your company with updated functions that help to have a better communication, better reports and more accurate campaigns thanks to the communication with the client, consists of a very responsive customer service to help you with the results. Customer service must improve as soon as possible.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Trustworthy
  • Unique Features

Most Popular Braze Comparisons