In Partnership With SelectHub
What is Braze?
Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers.
Company Details
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In Partnership With SelectHub
Braze Ratings
Real user data aggregated to summarize the product performance and customer experience.
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87 Likeliness to Recommend
92 Plan to Renew
82 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Braze?
Pros
- Helps Innovate
- Acts with Integrity
- Respectful
- Altruistic
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Multivariant Testing
SMS Marketing
Marketing Asset Management
Marketing Project Management
Social Media Marketing Management
Mobile Marketing Management
Marketing Analytics
Marketing Master Data Management
Vendor Capability Ratings
Business Value Created
Availability and Quality of Training
Breadth of Features
Vendor Support
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Implementation
Ease of Customization
Quality of Features
Ease of Data Integration
Ease of IT Administration
Braze Reviews
Agus T.
- Role: Information Technology
- Industry: Banking
- Involvement: End User of Application
Submitted Mar 2024
Unleash the Power of Personalized Marketing
Likeliness to Recommend
What differentiates Braze from other similar products?
Braze stands out from its competitors due to its wide range of features that are designed to enhance the customer experience. These features include real-time data tracking and cross-channel campaign management, which enable brands to provide seamless, omnichannel experiences that resonate with their audience. The platform's intuitive interface and robust reporting capabilities make campaign management effortless, ensuring that every touchpoint is strategically aligned with the organization's objectives.
What is your favorite aspect of this product?
The ability to foster meaningful, long-lasting relationships between security architecture firms and their customers is Braze's differentiator. We achieve this by leveraging advanced segmentation and targeting tools to craft personalized messages that address each customer's unique needs and pain points. This level of personalization not only enhances customer satisfaction but also drives increased loyalty and retention, which is crucial in an industry where trust and reliability are paramount.
What do you dislike most about this product?
Although Braze is a powerful marketing automation platform, it has limitations when it comes to integrating with legacy systems. Braze relies on a diverse ecosystem of software solutions, and seamless integration with existing systems could further streamline workflows and data management.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Joshua R.
- Role: Information Technology
- Industry: Entertainment
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2024
Best Tech Focused MCM platform
Likeliness to Recommend
What differentiates Braze from other similar products?
Haven't used any personally but this goes above and beyond what I expect from a DTC messaging platform
What is your favorite aspect of this product?
So much data is captured and sent back to us on the data side for advanced sentiment analysis
What do you dislike most about this product?
It's complicated if you aren't familiar with marketing terminology
What recommendations would you give to someone considering this product?
try it out! it'll very likely fit your use cases and beyond
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Shiva R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2024
Simple tool to learn and use
Likeliness to Recommend
What differentiates Braze from other similar products?
Braze has an omnichannel marketing feature where it can be used for Emails, SMS, Push App notifications so it helps marketers to reach out to our customers in the channel that they're most engaged on . So it becomes easy to build customer journeys, nurture them and help them
What is your favorite aspect of this product?
It is very easy to learn and simple to use . Someone who doesn't have knowledge on marketing can also build customer journeys and it has has liquids for personalization so we can create personalized experiences on all platforms and easy to give birthday reminders, or even other occasions
What do you dislike most about this product?
To test a sample email we need to build canvas then send sample and then need to check and fix, if this can be fixed then it is a go to tool
What recommendations would you give to someone considering this product?
Businesses who wants to leverage omnichannel marketing experience, it's a boon to them
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Trustworthy
Please tell us why you think this review should be flagged.
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