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Attentive Mobile Inc

Attentive

Composite Score

7.9 /10

CX Score

7.9 /10

19 Reviews Write a Review

Claim Software

What is Attentive?

Attentive is a personalized text messaging platform built for innovative e-commerce brands. Attentive is a comprehensive text message marketing solution, driving 18.5% of total online revenue for businesses by creating thoughtful SMS experiences. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle.

Company Details

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Awards & Recognition

Attentive won the following awards in the SMS Marketing category

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Service Experience
Conflict Resolution

Latest Award, 2025

7 Top Rated Capabilities

5 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

Conflict Resolution

2024

2024 Data Quadrant Champion

2024

5 Top Rated Capabilities

5 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Service Experience
Contract Negotiation
Conflict Resolution

2023

2023 Data Quadrant Champion

2023

8 Top Rated Capabilities

5 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2022

Attentive Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Attentive.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

96 Likeliness to Recommend

1
Since last award

100 Plan to Renew

87 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Attentive?

0% Negative

0% Neutral

100% Positive

Pros

Helps Innovate
Reliable
Efficient Service
Effective Service

Feature Ratings

Average 89

Text Messaging

Scheduled Messaging

Opt-in

Application Integration

Marketing Analytics

Mobile Marketing Management

Surveys Feedback

Loyalty Promotions Management

Communication Archive

Mobile Payments

Social Media Marketing Management

Vendor Capability Ratings

Average 87

Ease of Implementation

Vendor Support

Usability and Intuitiveness

Business Value Created

Availability and Quality of Training

Quality of Features

Breadth of Features

Ease of IT Administration

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of Customization

Attentive Reviews

Timothy H.

Role: Sales Marketing
Industry: Food and Beverage
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2022

Excellent features, team and update cycle

Likeliness to Recommend

8 /10

What differentiates Attentive from other similar products?

Primarily I would say that Attentive's main differentiation is the quality of their CSM team, their ability to help manage conversational commerce and the speed at which they're able to put out updates that stay ahead of the competition.

What is your favorite aspect of this product?

The simplicity and white glove service.

What do you dislike most about this product?

My main issue is the inability to back up our data with our own services. I'm not particularly confident that we would be able to move our subscribers to a new service if we were to have an interest in moving services.

What recommendations would you give to someone considering this product?

I would recommend most people looking to start an SMS program look into services that allow easier porting of subscribers out for initially starting their program (Klaviyo is a good option). Once the SMS program has grown to a mid to large sized revenue generator, at that point I would look at switching to Attentive as their white glove service can help get more value from a mid sized or larger list.

Pros

Reliable
Enables Productivity
Effective Service
Caring

Cons

Leverages Incumbent Status

Role: Sales Marketing
Industry: Entertainment
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Aug 2022

Delivers great value and very easy to use

Likeliness to Recommend

8 /10

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Ren H.

Role: Operations
Industry: Healthcare
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Aug 2022

Incredible supportive and hands-on staff!

Likeliness to Recommend

10 /10

What differentiates Attentive from other similar products?

What makes Attentive different is the incredibly supportive team that helps you determine the best approach to text message marketing. Along the way you are assigned a person who is dedicated to your account and will help look over stats, suggest improvements, and help with implementations. Plus, there is always someone available if you have any questions or if you run into any issues.

What is your favorite aspect of this product?

The ease of use and that it has made it possible to communicate with our customers so easily.

What do you dislike most about this product?

Sometimes setting up the journeys can be a little bit of a pain. I don't love the setup.

What recommendations would you give to someone considering this product?

Definitely check them out. Attentive has an incredible staff with plenty of resources for customers.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Attentive

What is Attentive?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

Attentive Ratings

96 Likeliness to Recommend

1 Since last award

100 Plan to Renew

87 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Attentive?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Text Messaging The capability to send messages by SMS in addition to email.

Scheduled Messaging Scheduling of one-time, multiple, or repeated messaging.

Opt-in Provides an opt-in option for potential subscribers.

Application Integration Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Surveys Feedback Enables surveys/feedback forms to be sent to customers​

Loyalty Promotions Management The solution has a comprehensive loyalty module that also supports both fixed and real-time promotions, impacting pricing or product availability

Communication Archive Includes complete conversation or thread archiving capabilities for historical reporting, investigation, audit, and compliance purposes.

Mobile Payments The ability to process mobile payments from a mobile wallet or other mobile phone payment app

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Attentive Reviews

Timothy H.

Excellent features, team and update cycle

Likeliness to Recommend

Pros

Cons

Delivers great value and very easy to use

Likeliness to Recommend

Pros

Ren H.

Incredible supportive and hands-on staff!

Likeliness to Recommend

Pros

1
Since last award

2
Since last award

Feature Ratings

Text Messaging

Scheduled Messaging

Opt-in

Application Integration

Marketing Analytics

Mobile Marketing Management

Surveys Feedback

Loyalty Promotions Management

Communication Archive

Mobile Payments

Social Media Marketing Management

Vendor Capability Ratings

Ease of Implementation

Vendor Support

Usability and Intuitiveness

Business Value Created

Availability and Quality of Training

Quality of Features

Breadth of Features

Ease of IT Administration

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of Customization