Attentive Logo
Attentive Logo
Attentive Mobile Inc

Attentive

Composite Score
7.9 /10
CX Score
7.9 /10
Category
Attentive
7.9 /10

What is Attentive?

Attentive is a personalized text messaging platform built for innovative e-commerce brands. Attentive is a comprehensive text message marketing solution, driving 18.5% of total online revenue for businesses by creating thoughtful SMS experiences. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle.

Company Details


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Awards & Recognition

Attentive won the following awards in the SMS Marketing category

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Attentive Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Attentive.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

96 Likeliness to Recommend

1
Since last award

100 Plan to Renew

87 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Attentive?

0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Reliable
  • Efficient Service
  • Effective Service

Feature Ratings

Average 89

Text Messaging

97

Scheduled Messaging

96

Opt-in

88

Application Integration

86

Marketing Analytics

85

Mobile Marketing Management

85

Surveys Feedback

85

Loyalty Promotions Management

80

Communication Archive

78

Mobile Payments

76

Social Media Marketing Management

74

Vendor Capability Ratings

Average 87

Ease of Implementation

94

Vendor Support

92

Usability and Intuitiveness

91

Business Value Created

89

Availability and Quality of Training

88

Quality of Features

87

Breadth of Features

85

Ease of IT Administration

85

Ease of Data Integration

83

Product Strategy and Rate of Improvement

81

Ease of Customization

78

Attentive Reviews

Aarav-Guță B.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

Boosting Engagement with Attentive

Likeliness to Recommend

10 /10

What differentiates Attentive from other similar products?

The main difference between Attentive and other marketing platforms lies in its focus on SMS and mobile-first messaging. While many platforms offer email and social media marketing, Attentive specializes in personalized, data-driven SMS and email campaigns, which helps drive higher engagement rates. Additionally, Attentive integrates AI for deeper customer insights and provides advanced segmentation and automation, which sets it apart from others that may not offer the same level of personalization or cross-platform capabilities.

What is your favorite aspect of this product?

The main advantage of Attentive is its ability to deliver highly personalized and targeted marketing campaigns at scale. By using advanced segmentation, automation, and AI-driven insights, it enables businesses to engage customers with relevant content through SMS and email. This increases customer retention, boosts conversion rates, and improves overall marketing ROI. Additionally, Attentive’s seamless integration with other platforms helps streamline workflows, providing businesses with a more efficient and effective marketing solution.

What do you dislike most about this product?

A potential disadvantage of Attentive is its reliance on SMS and email marketing, which may not be as effective for audiences who prefer other communication channels. Additionally, its pricing may be a concern for small businesses or startups with limited budgets. The platform also requires a learning curve to fully leverage its advanced features, which could be time-consuming for new users.

What recommendations would you give to someone considering this product?

Overall, Attentive stands out as a powerful marketing platform that focuses on personalized SMS and email campaigns to boost customer engagement. Its advanced features, such as AI-driven insights, automation, and segmentation, make it highly effective for targeting specific customer groups. While its pricing and reliance on mobile channels may not suit every business, its ability to drive higher conversion rates and improve marketing ROI makes it a strong choice for companies looking to enhance their customer communication strategies.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Elliott G.

  • Role: C-Level
  • Industry: Insurance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2026

Be ATTENTIVE

Likeliness to Recommend

10 /10

What differentiates Attentive from other similar products?

Attentive mainly Differentiates itself by being the mobile first SMS first AI driven and and enterprise grade for high volume messaging.

What is your favorite aspect of this product?

Handling a bunch of messages in bulk a month. It’s important for emphasis on fast delivery + uptime.

What do you dislike most about this product?

Possibly the cost

What recommendations would you give to someone considering this product?

SMS performance + compliance

Pros

  • Helps Innovate
  • Inspires Innovation
  • Appreciates Incumbent Status
  • Continually Improving Product

Katie T.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2026

Best in class

Likeliness to Recommend

10 /10

What differentiates Attentive from other similar products?

Attentive is able to differentiate themselves through their intuitive UI and exceptional customer service. The ease of working with them and they’re offering sets them for and above the competition.

What is your favorite aspect of this product?

The intuitive UI is my favorite aspect of the product.

What do you dislike most about this product?

I would say they’re reporting attribution tends to be in accurate with our internal data.

What recommendations would you give to someone considering this product?

I would tell them to consider not just Attentive SMS offering, but also explore their ESP as well to migrate all channels to a single platform.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity