What is Attentive?
Attentive is a personalized text messaging platform built for innovative e-commerce brands. Attentive is a comprehensive text message marketing solution, driving 18.5% of total online revenue for businesses by creating thoughtful SMS experiences. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
95 Likeliness to Recommend
100 Plan to Renew
88 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Attentive?
Pros
- Helps Innovate
- Reliable
- Efficient Service
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Scheduled Messaging
Text Messaging
Surveys Feedback
Marketing Analytics
Application Integration
Mobile Marketing Management
Communication Archive
Opt-in
Loyalty Promotions Management
Social Media Marketing Management
Mobile Payments
Vendor Capability Ratings
Vendor Support
Ease of Implementation
Business Value Created
Quality of Features
Usability and Intuitiveness
Availability and Quality of Training
Ease of IT Administration
Breadth of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Attentive Reviews
Aarav-Guță B.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Jan 2025
Boosting Engagement with Attentive
Likeliness to Recommend
What differentiates Attentive from other similar products?
The main difference between Attentive and other marketing platforms lies in its focus on SMS and mobile-first messaging. While many platforms offer email and social media marketing, Attentive specializes in personalized, data-driven SMS and email campaigns, which helps drive higher engagement rates. Additionally, Attentive integrates AI for deeper customer insights and provides advanced segmentation and automation, which sets it apart from others that may not offer the same level of personalization or cross-platform capabilities.
What is your favorite aspect of this product?
The main advantage of Attentive is its ability to deliver highly personalized and targeted marketing campaigns at scale. By using advanced segmentation, automation, and AI-driven insights, it enables businesses to engage customers with relevant content through SMS and email. This increases customer retention, boosts conversion rates, and improves overall marketing ROI. Additionally, Attentive’s seamless integration with other platforms helps streamline workflows, providing businesses with a more efficient and effective marketing solution.
What do you dislike most about this product?
A potential disadvantage of Attentive is its reliance on SMS and email marketing, which may not be as effective for audiences who prefer other communication channels. Additionally, its pricing may be a concern for small businesses or startups with limited budgets. The platform also requires a learning curve to fully leverage its advanced features, which could be time-consuming for new users.
What recommendations would you give to someone considering this product?
Overall, Attentive stands out as a powerful marketing platform that focuses on personalized SMS and email campaigns to boost customer engagement. Its advanced features, such as AI-driven insights, automation, and segmentation, make it highly effective for targeting specific customer groups. While its pricing and reliance on mobile channels may not suit every business, its ability to drive higher conversion rates and improve marketing ROI makes it a strong choice for companies looking to enhance their customer communication strategies.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Suman A.
- Role: Information Technology
- Industry: Consulting
- Involvement: IT Leader or Manager
Submitted Jul 2026
Powerful SMS Marketing .
Likeliness to Recommend
What differentiates Attentive from other similar products?
What makes Attentive unique is its focus on personalized SMS and mobile-first marketing and not just on text messages being one more channel of communication. With its AI-driven platform, the company helps brands to send messages that are more relevant to their customers according to customer's behaviors, preferences, and purchasing history which results in greater engagement and better conversion rates. Also, there are some features of Attentive's platform such as advanced audience segmentation, automated customer journeys, two-way messaging, and integration with top e-commerce platforms that help brands to form lasting relationships .
What is your favorite aspect of this product?
The one thing about Attentive that I enjoy the most is that it helps me create very customized SMS campaigns by making use of customer data in real-time. Rather than sending the same SMS campaign to everyone, it helps me customize my communications by taking into consideration the browsing behavior and previous activities of customers. In addition to that, its automation tools help me save time and keep customers engaged..
What do you dislike most about this product?
Disadvantages of Attentive A potential disadvantage of the software could be that it is rather costly for small companies, especially when growing the list of subscribers. Not all advanced functions can be found in lower subscription packages, which may make the pricing not suitable for everyone. Another issue with Attentive might be the learning curve in creating automation processes within the software..
What recommendations would you give to someone considering this product?
Prior to selecting Attentive, one should assess whether SMS marketing plays a significant role in their customer engagement strategy. One should consider such factors as the size of the customer base, expected volume of messages, and budget, since pricing might rise along with the number of subscribers. Also, one should make use of the demo/trial period to learn more about such capabilities of the platform as automation, segmentation, and reports. Lastly, one needs to make sure that the integration between Attentive and existing e-commerce platform/Customer Relationship Management (CRM)/other marketing tools is seamless..
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Kiambi R.
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Jul 2026
The best way to engage prospective audiences.
Likeliness to Recommend
What differentiates Attentive from other similar products?
Attentive is a great and excellent tool with a solid offering, and we love the audio message functionality. It is great for a small business like ours and the scheduling and analytics are extremely helpful. I like ease of use, the extremely quick and efficient customer service, and how often they launch new products.
What is your favorite aspect of this product?
Attentive works pretty well and we have seen good returns. I love the possibility of reaching prospective buyers and re-engaging existing customers where they spend most of their time, on their phone. Attentive has been a strong partner for our organization and we are consistently happy with the level of support we receive.
What do you dislike most about this product?
So far so good. There is nothing that I like least about Attentive.
What recommendations would you give to someone considering this product?
Attentive offers a great way to reach and engage prospective audiences.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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