Attentive Logo
Attentive Logo
Attentive Mobile Inc

Attentive

Composite Score
8.4 /10
CX Score
8.6 /10
Category
Attentive
8.4 /10

What is Attentive?

Attentive is a personalized text messaging platform built for innovative e-commerce brands. Attentive is a comprehensive text message marketing solution, driving 18.5% of total online revenue for businesses by creating thoughtful SMS experiences. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle.

Company Details


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Awards & Recognition

Attentive won the following awards in the SMS Marketing category

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Attentive Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Attentive.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

95 Likeliness to Recommend

100 Plan to Renew

88 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Attentive?

0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Reliable
  • Efficient Service
  • Effective Service

Feature Ratings

Average 86

Scheduled Messaging

93

Text Messaging

90

Surveys Feedback

87

Marketing Analytics

86

Application Integration

86

Mobile Marketing Management

83

Communication Archive

83

Opt-in

82

Loyalty Promotions Management

82

Social Media Marketing Management

80

Mobile Payments

75

Vendor Capability Ratings

Average 85

Vendor Support

93

Ease of Implementation

90

Business Value Created

89

Quality of Features

89

Usability and Intuitiveness

87

Availability and Quality of Training

85

Ease of IT Administration

85

Breadth of Features

84

Ease of Data Integration

81

Product Strategy and Rate of Improvement

80

Ease of Customization

77

Attentive Reviews

Aarav-Guță B.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

Boosting Engagement with Attentive

Likeliness to Recommend

10 /10

What differentiates Attentive from other similar products?

The main difference between Attentive and other marketing platforms lies in its focus on SMS and mobile-first messaging. While many platforms offer email and social media marketing, Attentive specializes in personalized, data-driven SMS and email campaigns, which helps drive higher engagement rates. Additionally, Attentive integrates AI for deeper customer insights and provides advanced segmentation and automation, which sets it apart from others that may not offer the same level of personalization or cross-platform capabilities.

What is your favorite aspect of this product?

The main advantage of Attentive is its ability to deliver highly personalized and targeted marketing campaigns at scale. By using advanced segmentation, automation, and AI-driven insights, it enables businesses to engage customers with relevant content through SMS and email. This increases customer retention, boosts conversion rates, and improves overall marketing ROI. Additionally, Attentive’s seamless integration with other platforms helps streamline workflows, providing businesses with a more efficient and effective marketing solution.

What do you dislike most about this product?

A potential disadvantage of Attentive is its reliance on SMS and email marketing, which may not be as effective for audiences who prefer other communication channels. Additionally, its pricing may be a concern for small businesses or startups with limited budgets. The platform also requires a learning curve to fully leverage its advanced features, which could be time-consuming for new users.

What recommendations would you give to someone considering this product?

Overall, Attentive stands out as a powerful marketing platform that focuses on personalized SMS and email campaigns to boost customer engagement. Its advanced features, such as AI-driven insights, automation, and segmentation, make it highly effective for targeting specific customer groups. While its pricing and reliance on mobile channels may not suit every business, its ability to drive higher conversion rates and improve marketing ROI makes it a strong choice for companies looking to enhance their customer communication strategies.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Suman A.

  • Role: Information Technology
  • Industry: Consulting
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2026

Powerful SMS Marketing .

Likeliness to Recommend

10 /10

What differentiates Attentive from other similar products?

What makes Attentive unique is its focus on personalized SMS and mobile-first marketing and not just on text messages being one more channel of communication. With its AI-driven platform, the company helps brands to send messages that are more relevant to their customers according to customer's behaviors, preferences, and purchasing history which results in greater engagement and better conversion rates. Also, there are some features of Attentive's platform such as advanced audience segmentation, automated customer journeys, two-way messaging, and integration with top e-commerce platforms that help brands to form lasting relationships .

What is your favorite aspect of this product?

The one thing about Attentive that I enjoy the most is that it helps me create very customized SMS campaigns by making use of customer data in real-time. Rather than sending the same SMS campaign to everyone, it helps me customize my communications by taking into consideration the browsing behavior and previous activities of customers. In addition to that, its automation tools help me save time and keep customers engaged..

What do you dislike most about this product?

Disadvantages of Attentive A potential disadvantage of the software could be that it is rather costly for small companies, especially when growing the list of subscribers. Not all advanced functions can be found in lower subscription packages, which may make the pricing not suitable for everyone. Another issue with Attentive might be the learning curve in creating automation processes within the software..

What recommendations would you give to someone considering this product?

Prior to selecting Attentive, one should assess whether SMS marketing plays a significant role in their customer engagement strategy. One should consider such factors as the size of the customer base, expected volume of messages, and budget, since pricing might rise along with the number of subscribers. Also, one should make use of the demo/trial period to learn more about such capabilities of the platform as automation, segmentation, and reports. Lastly, one needs to make sure that the integration between Attentive and existing e-commerce platform/Customer Relationship Management (CRM)/other marketing tools is seamless..

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Kiambi R.

  • Role: Sales Marketing
  • Industry: Not for Profit
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2026

The best way to engage prospective audiences.

Likeliness to Recommend

10 /10

What differentiates Attentive from other similar products?

Attentive is a great and excellent tool with a solid offering, and we love the audio message functionality. It is great for a small business like ours and the scheduling and analytics are extremely helpful. I like ease of use, the extremely quick and efficient customer service, and how often they launch new products.

What is your favorite aspect of this product?

Attentive works pretty well and we have seen good returns. I love the possibility of reaching prospective buyers and re-engaging existing customers where they spend most of their time, on their phone. Attentive has been a strong partner for our organization and we are consistently happy with the level of support we receive.

What do you dislike most about this product?

So far so good. There is nothing that I like least about Attentive.

What recommendations would you give to someone considering this product?

Attentive offers a great way to reach and engage prospective audiences.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Trustworthy

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