Apollo.io Customer Reviews 2026 | Sales Engagement Platforms

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Apollo.io

Composite Score

8.5 /10

CX Score

8.7 /10

80 Reviews Write a Review

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What is Apollo.io?

Apollo is the unified engagement acceleration platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered to do more than just conduct outreach, they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices.

Company Details

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Awards & Recognition

Apollo.io won the following awards in the Sales Engagement Platforms category

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2026 Data Quadrant Champion

Latest Award, 2026

1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2026

2025 Emotional Footprint Champion

2025

Product Impact

2025

2025 Data Quadrant Champion

2025

1 Top Rated Capabilities

2 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

Product Impact

2024

2024 Data Quadrant Champion

2024

5 Top Rated Capabilities

2 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

2023 Data Quadrant Champion

2023

6 Top Rated Capabilities

3 Top Rated Features

2023

6 Top Rated Capabilities

1 Top Rated Features

2022

Apollo.io Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Apollo.io.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

95 Plan to Renew

79 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Apollo.io?

2% Negative

5% Neutral

93% Positive

Pros

Trustworthy
Reliable
Performance Enhancing
Fair

Feature Ratings

Average 81

E-Mail Campaign Management

E-Mail Integration

Sales Analytics

Workflow Automation

Omnichannel Campaign Management

CRM Integration

Call Management

Pipeline Management

Internal Sales Collaboration

Next-Best-Action Recommendations

Dialer Integration

Vendor Capability Ratings

Average 81

Ease of Implementation

Quality of Features

Usability and Intuitiveness

Breadth of Features

Ease of Data Integration

Ease of IT Administration

Business Value Created

Ease of Customization

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training

Also Featured in...

Sales Intelligence

Score 8.5

View Apollo.io in this category (opens in a new tab)

Apollo.io Reviews

Aisa K.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2026

Strong Tool for Sales Teams

Likeliness to Recommend

8 /10

What differentiates Apollo.io from other similar products?

The biggest advantage I have noticed is that it combines a large B2B contact database, sales engagment tools, and CRM integration in one platform. And I also appreciate how easy it to find qualified leads using detailed filters and then launch outreach campaigns without switching between different tools.

What is your favorite aspect of this product?

I like most about of Apollo.io is how it brings prospecting and outreach together in one platform and having access to large contact database along with email sequencing and activity tracking saves my team a lot of time and reduces the need to switch between multiple tools.

What do you dislike most about this product?

The area that could be improved is the user experience and with so many features packed into one platform, it can feel a bit overwhelming at first, espcially for new team members.

What recommendations would you give to someone considering this product?

Form my experience, I would like to recommend for thinking about how your sales team approaches prospecting and outreach today and if you're looking to consolidate lead generation, contact discovery, and email sequencing into one platform, Apollo can be a strong fit and I also suggest to start with a small pilot team before rolling it out more broadly because that helps you get comfortable with the data quality, workflows, and automation features without overwhelming the entire sales organization at once.

Pros

Helps Innovate
Performance Enhancing
Enables Productivity
Inspires Innovation

Wyll M.

Role: Operations
Industry: Technology
Involvement: Vendor Management and Renewal

Validated Review

Verified Reviewer

Submitted Mar 2026

Jack-of-All Trades, Master of None

Likeliness to Recommend

3 /10

What differentiates Apollo.io from other similar products?

It does a lot of different things that can be quickly adopted to organizations that don't have a lot of sales infrastructure already.

What is your favorite aspect of this product?

It's easy to setup new users and manage their accounts.

What do you dislike most about this product?

It's a toss up between their jack-of-all tades, master of none, and the regular integration issues which have caused numerous issues throughout the year.

What recommendations would you give to someone considering this product?

Consider your current tech stack first. If you have an overlap already, odds are it will do it better than Apollo. This platform is best used for when you need to quickly add full prospecting tool kit on a budget.

Pros

Caring
Trustworthy
Respectful
Fair

Cons

Inhibits Innovation
Commodity Features
Less Effective Service

Satyanarayen R.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2026

Low Key CRM

Likeliness to Recommend

9 /10

What differentiates Apollo.io from other similar products?

Breadth of features

What is your favorite aspect of this product?

Dashboards

What do you dislike most about this product?

LinkedIn integration not being available

What recommendations would you give to someone considering this product?

Best for startup and growth phase companies

Pros

Client Friendly Policies
Reliable
Performance Enhancing
Inspires Innovation

Apollo.io

What is Apollo.io?

Company Details

Need Assistance?

Awards & Recognition

2026 Data Quadrant Champion

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Apollo.io Ratings

88 Likeliness to Recommend

1 Since last award

95 Plan to Renew

79 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Apollo.io?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

E-Mail Campaign Management The ability to execute segmented outbound e-mail campaigns to leads and prospects, leverage pre-generated e-mail templates, track and report campaign metrics.

E-Mail Integration The solution provides the ability to send and receive emails via an integrated email client, such as Outlook, or Gmail, or through the tool.

Sales Analytics Provides dashboards, reporting and analytics tools for managing outbound lead generation campaigns, inbound prospect communications and pipeline tracking.

Workflow Automation Provides a business rules engine for managing outbound lead generation campaigns, inbound prospect communication and routing of leads to qualified sales agents.

Omnichannel Campaign Management The solution provides the ability to manage prospect conversations via other channels such as live chat, social and SMS.

CRM Integration The solution provides lockstep integration with popular CRM (or CDP) vendors.

Call Management CRM integration, click-to-dial, call forward/record/log and many more in one place to ensure each agent can access all the information from a single place.

Pipeline Management The solution provides the ability to capture and track prospects throughout the sales lifecycle from initial unqualified lead to conversion.

Internal Sales Collaboration The ability to allow sales representatives and their managers to comment on or provide annotations on objects such as call transcripts or emails.

Next-Best-Action Recommendations Suggest recommended actions or next steps to sales representatives i.e. e-mail content, phone touchpoints or objection handling scripts to maximize close rates.

Dialer Integration The solution provides the ability to integrate with telephony dialer systems to queue and manage outbound call campaigns.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Sales Intelligence

Apollo.io Reviews

Aisa K.

Strong Tool for Sales Teams

Likeliness to Recommend

Pros

Wyll M.

Jack-of-All Trades, Master of None

Likeliness to Recommend

Pros

Cons

Satyanarayen R.

Low Key CRM

Likeliness to Recommend

Pros

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Feature Ratings

E-Mail Campaign Management

E-Mail Integration

Sales Analytics

Workflow Automation

Omnichannel Campaign Management

CRM Integration

Call Management

Pipeline Management

Internal Sales Collaboration

Next-Best-Action Recommendations

Dialer Integration

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Usability and Intuitiveness

Breadth of Features

Ease of Data Integration

Ease of IT Administration

Business Value Created

Ease of Customization

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training