Apollo.io Customer Reviews 2026 | Sales Engagement Platforms

Write a review temporarily disabled. Our system flagged this request as potentially automated and has disabled form submission for security reasons. If you believe this is a mistake, please contact us. We’ll be happy to help resolve the issue.

Apollo.io

Composite Score

8.6 /10

CX Score

8.8 /10

76 Reviews Write a Review

Claim Software

What is Apollo.io?

Apollo is the unified engagement acceleration platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered to do more than just conduct outreach, they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Apollo.io won the following awards in the Sales Engagement Platforms category

Filter By

2025 Emotional Footprint Champion

Latest Award, 2025

Product Impact

Latest Award, 2025

2025 Data Quadrant Champion

2025

1 Top Rated Capabilities

2 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

Product Impact

2024

2024 Data Quadrant Champion

2024

5 Top Rated Capabilities

2 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

2023 Data Quadrant Champion

2023

6 Top Rated Capabilities

3 Top Rated Features

2023

6 Top Rated Capabilities

1 Top Rated Features

2022

Apollo.io Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Apollo.io.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

97 Plan to Renew

80 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Apollo.io?

0% Negative

6% Neutral

94% Positive

Pros

Reliable
Performance Enhancing
Trustworthy
Enables Productivity

Feature Ratings

Average 81

E-Mail Campaign Management

Sales Analytics

E-Mail Integration

CRM Integration

Workflow Automation

Omnichannel Campaign Management

Internal Sales Collaboration

Pipeline Management

Call Management

Next-Best-Action Recommendations

Dialer Integration

Vendor Capability Ratings

Average 82

Ease of Implementation

Quality of Features

Ease of Data Integration

Breadth of Features

Ease of IT Administration

Usability and Intuitiveness

Business Value Created

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of Customization

Vendor Support

Also Featured in...

Sales Intelligence

Score 8.6

View Apollo.io in this category (opens in a new tab)

Apollo.io Reviews

Muthu R.

Role: Sales Marketing
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2025

Easy to use and much needed sales enablement tool

Likeliness to Recommend

8 /10

What differentiates Apollo.io from other similar products?

The seamless integration and efficiency.

What is your favorite aspect of this product?

data accuracy of the product

What do you dislike most about this product?

Need a little improvement in the integration with CRM

What recommendations would you give to someone considering this product?

Good sales enablement tool to consider.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Jay S.

Role: Information Technology
Industry: Manufacturing
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2024

Fantastic, but with some reservations

Likeliness to Recommend

10 /10

What differentiates Apollo.io from other similar products?

We haven't determined this yet, as Apollo is the first product of its kind we've used... a cursory comparison with a notable competitor tells us they are very similar.

What is your favorite aspect of this product?

The sheer amount of verified data.

What do you dislike most about this product?

The amount of data is enormous but Apollo desperately needs more tools in helping with AI and workflow automation

What recommendations would you give to someone considering this product?

Sequences require work to set up -- make sure you have someone on your team that knows the platform 100%. Also, make sure you have your IT department on board to properly set up your DMARC, DKIM and SPF settings.

Pros

Reliable
Performance Enhancing
Enables Productivity
Client Friendly Policies

Cons

Less Efficient Service

Sarah G.

Role: Sales Marketing
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2024

Great tool with powerful automation features

Likeliness to Recommend

10 /10

What differentiates Apollo.io from other similar products?

Apollo.io stands out for its comprehensive lead database, which provides enriched contact information and advanced search capabilities. It offers robust automation tools for email sequences, making outreach more efficient. I also love the integration with CRM systems streamlining sales workflows for seamless management.

What is your favorite aspect of this product?

My favorite aspect of Apollo.io is how its powerful automation capabilities for email sequences save me time and streamline my outreach process efficiently.

What do you dislike most about this product?

What I dislike most about Apollo.io is the email restriction of 50 emails per 24 hours, which isn’t sufficient for my workload. Additionally, the inability to create attractive templates for campaigns is a limitation.

What recommendations would you give to someone considering this product?

If you value automation and a comprehensive lead database, Apollo.io is an excellent choice for streamlining your sales process.

Pros

Efficient Service
Saves Time
Respectful
Acts with Integrity

Apollo.io

What is Apollo.io?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Apollo.io Ratings

90 Likeliness to Recommend

97 Plan to Renew

80 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Apollo.io?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

E-Mail Campaign Management The ability to execute segmented outbound e-mail campaigns to leads and prospects, leverage pre-generated e-mail templates, track and report campaign metrics.

Sales Analytics Provides dashboards, reporting and analytics tools for managing outbound lead generation campaigns, inbound prospect communications and pipeline tracking.

E-Mail Integration The solution provides the ability to send and receive emails via an integrated email client, such as Outlook, or Gmail, or through the tool.

CRM Integration The solution provides lockstep integration with popular CRM (or CDP) vendors.

Workflow Automation Provides a business rules engine for managing outbound lead generation campaigns, inbound prospect communication and routing of leads to qualified sales agents.

Omnichannel Campaign Management The solution provides the ability to manage prospect conversations via other channels such as live chat, social and SMS.

Internal Sales Collaboration The ability to allow sales representatives and their managers to comment on or provide annotations on objects such as call transcripts or emails.

Pipeline Management The solution provides the ability to capture and track prospects throughout the sales lifecycle from initial unqualified lead to conversion.

Call Management CRM integration, click-to-dial, call forward/record/log and many more in one place to ensure each agent can access all the information from a single place.

Next-Best-Action Recommendations Suggest recommended actions or next steps to sales representatives i.e. e-mail content, phone touchpoints or objection handling scripts to maximize close rates.

Dialer Integration The solution provides the ability to integrate with telephony dialer systems to queue and manage outbound call campaigns.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Sales Intelligence

Apollo.io Reviews

Muthu R.

Easy to use and much needed sales enablement tool

Likeliness to Recommend

Pros

Jay S.

Fantastic, but with some reservations

Likeliness to Recommend

Pros

Cons

Sarah G.

Great tool with powerful automation features

Likeliness to Recommend

Pros

Most Popular Apollo.io Comparisons

Salesforce Agentforce Sales

HubSpot Sales Hub

Salesloft

Outreach

Mixmax

ActiveCampaign

Feature Ratings

E-Mail Campaign Management

Sales Analytics

E-Mail Integration

CRM Integration

Workflow Automation

Omnichannel Campaign Management

Internal Sales Collaboration

Pipeline Management

Call Management

Next-Best-Action Recommendations

Dialer Integration

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Ease of Data Integration

Breadth of Features

Ease of IT Administration

Usability and Intuitiveness

Business Value Created

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of Customization

Vendor Support