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Ahrefs Pte. Ltd

Ahrefs

Composite Score

8.5 /10

CX Score

8.6 /10

106 Reviews Write a Review

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What is Ahrefs?

hrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Ahrefs has grown into a complete SEO suite by developing tools like Keywords Explorer for keyword research, Content Explorer for analyzing content, Rank Tracker for monitoring keyword rankings, and Site Audit for auditing and optimizing websites.

Company Details

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Awards & Recognition

Ahrefs won the following awards in the Search Engine Optimization category

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2026 Emotional Footprint Champion

Latest Award, 2026

2025 Data Quadrant Champion

2025

2 Top Rated Capabilities

4 Top Rated Features

2025

2024 Data Quadrant Champion

2024

1 Top Rated Capabilities

6 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

1 Top Rated Capabilities

5 Top Rated Features

2023

3 Top Rated Capabilities

6 Top Rated Features

2022

Ahrefs Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Ahrefs.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

87 Plan to Renew

1
Since last award

80 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Ahrefs?

2% Negative

4% Neutral

94% Positive

Pros

Fair
Enables Productivity
Efficient Service
Saves Time

Feature Ratings

Average 83

Backlink Tools

Keyword Research

Competition Analysis

Holistic Visibility Tracking

Rank Tracking

Analytics and Reporting

On-Page Tracker/Optimization

Change Tracking

Local SEO

Auditing

Content Optimization

Vendor Capability Ratings

Average 82

Quality of Features

Breadth of Features

Business Value Created

Ease of Implementation

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Data Integration

Availability and Quality of Training

Ease of IT Administration

Ease of Customization

Vendor Support

Also Featured in...

Competitive Intelligence

Score 7.9

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Ahrefs Reviews

Vikash M.

Role: Sales Marketing
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2026

Best Keyword research software in the market

Likeliness to Recommend

10 /10

What differentiates Ahrefs from other similar products?

Ahrefs is really good with keywords research and competitors performance tracking and as an agency this is very much important to us.

What is your favorite aspect of this product?

The keywords research features are really great, from volume tracking to keywords gap analysis ahrefs is really good in that.

What do you dislike most about this product?

Their are very limited in local seo and data is little smaller compared to semrush.

What recommendations would you give to someone considering this product?

IF you are planning to purchase it for a big website its great but for a smaller site i would not recommend it.

Pros

Helps Innovate
Reliable
Performance Enhancing
Unique Features

Cons

Vendor's Interest First

Andrew C.

Role: Sales Marketing
Industry: Technology
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Apr 2026

One of My Favorite SEO Tools

Likeliness to Recommend

10 /10

What differentiates Ahrefs from other similar products?

Ahrefs offers one of the best SEO management and research tools out there. I love that it’s been built from its start to focus on this specialization and provides such robust data. Specifically, I enjoyed its depth of information about technical SEO issues and back links.

What is your favorite aspect of this product?

Its robustness of backlink and site data compared to other platforms.

What do you dislike most about this product?

Nothing really comes to mind as a standout dislike.

What recommendations would you give to someone considering this product?

Prepare yourself for a longer than others’ onboarding process. Once you clear that period, Ahrefs really begins to standout.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Fredrick E.

Role: C-Level
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2026

Powerful SEO data that makes decisions easy

Likeliness to Recommend

8 /10

What differentiates Ahrefs from other similar products?

Ahrefs stands out because it gives you really strong competitor and backlink insights in a simple way. You can quickly see what is driving traffic to other sites, what content is performing best, and where their links are coming from, then use that to shape your own SEO plan.

What is your favorite aspect of this product?

My favourite aspect is how quickly it shows you what is working in your market. I can look at a competitor, see which pages bring in traffic and which links are helping them rank, then turn that into a clear plan.

What do you dislike most about this product?

What I dislike most is the price. It is brilliant, but it can feel expensive if you are a small team or only using it occasionally.

What recommendations would you give to someone considering this product?

My recommendation would be: start with a couple of core use cases, competitor research, keyword research, and fixing your biggest technical issues. Set up a simple routine (weekly checks, monthly reporting), and keep your tracking organised from day one (projects, tags, notes), otherwise it is easy to end up with lots of data but no clear actions.

Pros

Performance Enhancing
Continually Improving Product
Reliable
Enables Productivity

Ahrefs

What is Ahrefs?

Company Details

Need Assistance?

Awards & Recognition

2026 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

Ahrefs Ratings

87 Likeliness to Recommend

87 Plan to Renew

1 Since last award

80 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love Ahrefs?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Backlink Tools Build a website's backlink profile, discover new opportunities for acquiring links, manage and audit your backlinks.

Keyword Research Helps users pick the best keywords or phrases to target and bring in site traffic.

Competition Analysis Provides an informed view of what competitors are doing in terms of keywords, ranks and organic traffic.

Holistic Visibility Tracking SEOs risk SERP cannibalization across their own content if they do not measure the search visibility of all their digital assets – not just owned domains.

Rank Tracking The ability to check keyword ranks on one or many major search engines.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting

On-Page Tracker/Optimization Pinpoints a website's weaknesses and suggests ideas to improve page rankings.

Change Tracking The ability to track all website changes including page/website history, search functions, robots.txt file changes & change tracking on custom elements.

Local SEO Assists in optimizing a website for local searches and targeting local customers.

Auditing Tools crawl a website, check links, loading speeds etc. and provides feedback on a website's SEO "health".

Content Optimization Analyzes existing or new web content and suggests ways to optimize for target keywords using artificial intelligence and SEO automation.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Competitive Intelligence

Ahrefs Reviews

Vikash M.

Best Keyword research software in the market

Likeliness to Recommend

Pros

Cons

Andrew C.

One of My Favorite SEO Tools

Likeliness to Recommend

Pros

Fredrick E.

Powerful SEO data that makes decisions easy

Likeliness to Recommend

Pros

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Feature Ratings

Backlink Tools

Keyword Research

Competition Analysis

Holistic Visibility Tracking

Rank Tracking

Analytics and Reporting

On-Page Tracker/Optimization

Change Tracking

Local SEO

Auditing

Content Optimization

Vendor Capability Ratings

Quality of Features

Breadth of Features

Business Value Created

Ease of Implementation

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Data Integration

Availability and Quality of Training

Ease of IT Administration

Ease of Customization

Vendor Support