NextRoll

AdRoll

7.8 /10

What is AdRoll?

AdRoll offers a powerful marketing and advertising platform to grow your business quickly and intelligently while building relationships with customers. Email marketing, AI-driven product recommendations, and cross-channel measurement. Easily collect and act on your customer data from one unified platform. Convert more customers with the power of AdRoll across desktop, mobile, social, apps, and the web.

Company Details

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Awards & Recognition

AdRoll won the following awards in the Marketing Platforms - Midmarket category

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2023 Data Quadrant Gold Medalist

2023

1 Top Rated Capabilities

2 Top Rated Features

2023

5 Top Rated Capabilities

7 Top Rated Features

2022

AdRoll Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on AdRoll.

83 Likeliness to Recommend

90 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love AdRoll?

0% Negative

10% Neutral

90% Positive

Pros

Reliable
Enables Productivity
Efficient Service
Effective Service

Feature Ratings

Average 86

Marketing Analytics

Marketing Operations Management

Social Media Marketing Management

Marketing Workflow Management

Marketing Asset Management

Advanced Campaign Management

Email Marketing Automation

Mobile Marketing Management

Multi Channel Integration

Advanced Data Segmentation

Community Marketing Management

Vendor Capability Ratings

Average 79

Ease of Implementation

Breadth of Features

Ease of Data Integration

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Ease of Customization

Usability and Intuitiveness

Availability and Quality of Training

Ease of IT Administration

Vendor Support

Also Featured in...

Ad Tech

Score 7.5

View AdRoll in this category (opens in a new tab)

AdRoll Reviews

Emma M.

Role: Sales Marketing
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2022

"Easiest tool to set up for ad campaigns"

Likeliness to Recommend

8 /10

What differentiates AdRoll from other similar products?

good customer service, and easy to use.

What is your favorite aspect of this product?

So simple to find your way around. It couldn't be easier. Select the sort of campaign you're interested in launching, allocate a budget and target audience, pick a location, submit your advertising, design a landing page, and then pay. That's all there is to it! It's a breeze!

What do you dislike most about this product?

Compared to other ad networks, it's more costly And the fact that I can't track conversions from other platforms unless I fork out hundreds of dollars for each profile. And then there's the three-day wait for the CRM list to be finished.

What recommendations would you give to someone considering this product?

Try out Adroll for yourself. You won't have any trouble setting it up. In addition, the customer service is excellent, and it is available around the clock.

Pros

Trustworthy
Efficient Service
Effective Service
Inspires Innovation

Daniel R.

Role: Sales Marketing
Industry: Food and Beverage
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2022

"Easiest tool to set up for ad campaigns"

Likeliness to Recommend

8 /10

What differentiates AdRoll from other similar products?

the features that the program has are very easy to use and learn, that differentiates it from other programs.

What is your favorite aspect of this product?

It's a breeze to get about on this site. It couldn't be easier. Pay for your ad campaigns by selecting the sort of campaign you'd want to run from the drop-down menus on the left-hand side of the page. It's done! It couldn't be easier!

What do you dislike most about this product?

That it costs more than other ad networks. And the fact that I can't track conversions from other platforms unless I spend hundreds of dollars each profile. And then there's the three-day wait for the CRM list to be finished.

What recommendations would you give to someone considering this product?

Adroll is a great tool to experiment with. I swear, it's quite simple to get everything up and running. Also, the customer service is excellent and available around the clock.

Pros

Helps Innovate
Enables Productivity
Efficient Service
Effective Service

AdRoll

What is AdRoll?

Company Details

Need Assistance?

Awards & Recognition

2023 Data Quadrant Gold Medalist

AdRoll Ratings

83 Likeliness to Recommend

90 Plan to Renew

1 Since last award

83 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+85 Net Emotional Footprint

How much do users love AdRoll?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Community Marketing Management Branded customer communities

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Ad Tech

AdRoll Reviews

Emma M.

"Easiest tool to set up for ad campaigns"

Likeliness to Recommend

Pros

Daniel R.

"Easiest tool to set up for ad campaigns"

Likeliness to Recommend

Pros

1
Since last award

1
Since last award

Feature Ratings

Marketing Analytics

Marketing Operations Management

Social Media Marketing Management

Marketing Workflow Management

Marketing Asset Management

Advanced Campaign Management

Email Marketing Automation

Mobile Marketing Management

Multi Channel Integration

Advanced Data Segmentation

Community Marketing Management

Vendor Capability Ratings

Ease of Implementation

Breadth of Features

Ease of Data Integration

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Ease of Customization

Usability and Intuitiveness

Availability and Quality of Training

Ease of IT Administration

Vendor Support