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Adobe Systems

Adobe Firefly

Composite Score

8.8 /10

CX Score

9.0 /10

47 Reviews Write a Review

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What is Adobe Firefly?

Firefly is a separate family of creative generative AI models coming to Adobe products, with an initial focus on image and text effect generation. Adobe Firefly uses generative AI and simple text prompts to create the highest quality output — beautiful images, text effects, and fresh color palettes.

Company Details

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Awards & Recognition

Adobe Firefly won the following awards in the AI Content Creation and Optimization category

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2026 Data Quadrant Champion

Latest Award, 2026

6 Top Rated Capabilities

8 Top Rated Features

Latest Award, 2026

2025 Emotional Footprint Champion

2025

Strategy and Innovation
Service Experience
Contract Negotiation
Conflict Resolution

2025

2025 Data Quadrant Champion

2025

6 Top Rated Capabilities

3 Top Rated Features

2025

Adobe Firefly Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Firefly.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

98 Plan to Renew

2
Since last award

83 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Firefly?

2% Negative

5% Neutral

93% Positive

Pros

Respectful
Continually Improving Product
Inspires Innovation
Saves Time

Feature Ratings

Average 84

Image and Video Generation

Artificial Intelligence and Natural Language Processing

Content Editor

Data Analysis

Text-To-Image

Search Engine Optimization

Social Media Integration

Content Summarization

Customization

Translation

Grammar and Spellcheck

Vendor Capability Ratings

Average 82

Ease of Implementation

Quality of Features

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of IT Administration

Usability and Intuitiveness

Business Value Created

Breadth of Features

Ease of Customization

Vendor Support

Availability and Quality of Training

Also Featured in...

AI Graphic Design

Score 8.4

View Adobe Firefly in this category (opens in a new tab)

Adobe Firefly Reviews

Jennifer M.

Role: Industry Specific Role
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2024

Reliable product!

Likeliness to Recommend

10 /10

What differentiates Adobe Firefly from other similar products?

Adobe firefly creates quality video and image content more than any other product I've used.

What is your favorite aspect of this product?

The background templates.

What do you dislike most about this product?

Nothing for now.

What recommendations would you give to someone considering this product?

It is easier to use the product on a desktop site than on mobile.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Nabin P.

Role: C-Level
Industry: Communications
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2024

Production quality customizable graphics with AI

Likeliness to Recommend

10 /10

What differentiates Adobe Firefly from other similar products?

It is the most advanced AI tool for artists that can be used on the web or inside Photoshop

What is your favorite aspect of this product?

Web platform for creating graphics using AI

What do you dislike most about this product?

It can't output vector designs

What recommendations would you give to someone considering this product?

Its a must have a tool for graphic designers in today's world of AI

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Shyam K.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2024

a big deal for creative processes.

Likeliness to Recommend

9 /10

What differentiates Adobe Firefly from other similar products?

unlike generic ai models, it provides custom generative ai tools made for creative processes.

What is your favorite aspect of this product?

it works perfectly with adobe photoshop, which makes my artistic process better.

What do you dislike most about this product?

since it's a new tool, it takes some time to get used to.

What recommendations would you give to someone considering this product?

firefly is a game-changing tool that opens up new creative possibilities for people who work with adobe products. try it out; it's a big step forward in the way we make things.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Adobe Firefly

What is Adobe Firefly?

Company Details

Need Assistance?

Awards & Recognition

2026 Data Quadrant Champion

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

Adobe Firefly Ratings

88 Likeliness to Recommend

98 Plan to Renew

2 Since last award

83 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Adobe Firefly?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Image and Video Generation Create images or videos based on textual input, or enhance existing media content with AI-generated elements.

Artificial Intelligence and Natural Language Processing System recommends automated similar ideas, idea clustering, automated personalized user recommendations on content, and more.

Content Editor Offer suggestions for improving the structure, coherence, and clarity of written content.

Data Analysis Extract insights and trends from curated content helping users understand the context and preferences of an audience.

Text-To-Image Refers to the process of generating content based on textual descriptions, such as images and video.

Search Engine Optimization Generate copy that is SEO-friendly. Identify low-ranking content. Prioritize and cluster keywords for a top SERP ranking.

Social Media Integration Generate content suitable for various social media platforms, increasing relevant social media posts across all channels and networks.

Content Summarization Automatically create concise summaries of longer pieces of content, such as articles or documents.

Customization Product or service can be altered to suit the requirements of the user, customer or business.

Translation Supports automatic translate to multiple languages.

Grammar and Spellcheck Rephrase or rewrite work to adjust length, detect grammar mistakes such as spelling and punctuation, and match style of content.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

AI Graphic Design

Adobe Firefly Reviews

Jennifer M.

Reliable product!

Likeliness to Recommend

Pros

Nabin P.

Production quality customizable graphics with AI

Likeliness to Recommend

Pros

Shyam K.

a big deal for creative processes.

Likeliness to Recommend

Pros

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Feature Ratings

Image and Video Generation

Artificial Intelligence and Natural Language Processing

Content Editor

Data Analysis

Text-To-Image

Search Engine Optimization

Social Media Integration

Content Summarization

Customization

Translation

Grammar and Spellcheck

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of IT Administration

Usability and Intuitiveness

Business Value Created

Breadth of Features

Ease of Customization

Vendor Support

Availability and Quality of Training