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Adobe Systems

Adobe Firefly

Composite Score

8.8 /10

CX Score

9.0 /10

41 Reviews Write a Review

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What is Adobe Firefly?

Firefly is a separate family of creative generative AI models coming to Adobe products, with an initial focus on image and text effect generation. Adobe Firefly uses generative AI and simple text prompts to create the highest quality output — beautiful images, text effects, and fresh color palettes.

Company Details

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Awards & Recognition

Adobe Firefly won the following awards in the AI Content Creation and Optimization category

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2025 Emotional Footprint Champion

Latest Award, 2025

Strategy and Innovation
Service Experience
Contract Negotiation
Conflict Resolution

Latest Award, 2025

2025 Data Quadrant Champion

2025

6 Top Rated Capabilities

3 Top Rated Features

2025

Adobe Firefly Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Firefly.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

100 Plan to Renew

83 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Firefly?

0% Negative

3% Neutral

97% Positive

Pros

Helps Innovate
Continually Improving Product
Inspires Innovation
Respectful

Feature Ratings

Average 84

Image and Video Generation

Data Analysis

Artificial Intelligence and Natural Language Processing

Text-To-Image

Content Editor

Search Engine Optimization

Content Summarization

Social Media Integration

Data Protection and Security

Customization

Translation

Vendor Capability Ratings

Average 83

Ease of Implementation

Product Strategy and Rate of Improvement

Quality of Features

Ease of Data Integration

Breadth of Features

Usability and Intuitiveness

Vendor Support

Business Value Created

Ease of IT Administration

Ease of Customization

Availability and Quality of Training

Also Featured in...

AI Graphic Design

Score 8.3

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Adobe Firefly Reviews

Finlay D.

Role: Operations
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2025

A Fun AI Tool

Likeliness to Recommend

9 /10

What differentiates Adobe Firefly from other similar products?

ability to generate images, textures, and text effects from a simple prompt is great for brainstorming concepts and adding quick creative flourishes. It’s especially handy for generating unique patterns or backgrounds that would take much longer to create manually.

What is your favorite aspect of this product?

I can extend backgrounds, remove unwanted objects, or create entirely new compositions with AI assistance, which speeds up certain repetitive tasks. It’s not perfect, but for quick mockups and concept development, it’s a great asset.

What do you dislike most about this product?

AI-generated assets often need heavy refinement, and there’s always the risk of producing generic-looking designs if you rely too much on automation

What recommendations would you give to someone considering this product?

It’s worth experimenting with, especially if you want to speed up certain aspects of your workflow. But don’t expect it to replace your core design tools—think of it more as an assistant rather than a main creative engine

Pros

Helps Innovate
Continually Improving Product
Trustworthy
Efficient Service

Cheryl S.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

Designs on Demand: Firefly Sparks Marketing Magic.

Likeliness to Recommend

9 /10

What differentiates Adobe Firefly from other similar products?

We’ve leaned heavily on Firefly for creating campaign visuals on the fly. Last quarter, we needed fresh social media graphics for a product launch but didn’t have the luxury of time to involve our design team. With Firefly, we generated high-quality images and text effects in minutes—something that would have taken hours (or days) with traditional methods. It’s a game-changer for reactive marketing needs where speed is critical.

What is your favorite aspect of this product?

What stands out most is its text-to-image capability. Whether it’s creating unique ad backgrounds or generating mood boards, Firefly makes the process feel seamless. You simply describe what you need, and it produces visually striking results that are easy to tweak. The generative text effects have also been a hit with our copywriters, letting them experiment with typography that aligns perfectly with the campaign’s tone.

What do you dislike most about this product?

Firefly still feels somewhat limited when compared to Adobe’s other robust tools.

What recommendations would you give to someone considering this product?

The impact Firefly has had on our marketing efforts is undeniable. It’s drastically reduced our reliance on external design resources for smaller projects, freeing up our design team to focus on high-impact work. The ability to quickly iterate and test visuals has also helped us improve campaign performance, as we’re now able to A/B test creative elements much faster.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Vidal F.

Role: Student Academic
Industry: Education
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2024

Adobe firefly is a easy to use tool that can help

Likeliness to Recommend

7 /10

What differentiates Adobe Firefly from other similar products?

Ease of use

What is your favorite aspect of this product?

It’s part of the suite I use

What do you dislike most about this product?

Some of its rendering

What recommendations would you give to someone considering this product?

More natural language

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Adobe Firefly

What is Adobe Firefly?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

Adobe Firefly Ratings

88 Likeliness to Recommend

100 Plan to Renew

83 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Adobe Firefly?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Image and Video Generation Create images or videos based on textual input, or enhance existing media content with AI-generated elements.

Data Analysis Extract insights and trends from curated content helping users understand the context and preferences of an audience.

Artificial Intelligence and Natural Language Processing System recommends automated similar ideas, idea clustering, automated personalized user recommendations on content, and more.

Text-To-Image Refers to the process of generating content based on textual descriptions, such as images and video.

Content Editor Offer suggestions for improving the structure, coherence, and clarity of written content.

Search Engine Optimization Generate copy that is SEO-friendly. Identify low-ranking content. Prioritize and cluster keywords for a top SERP ranking.

Content Summarization Automatically create concise summaries of longer pieces of content, such as articles or documents.

Social Media Integration Generate content suitable for various social media platforms, increasing relevant social media posts across all channels and networks.

Data Protection and Security Includes data encryption, data audit, and data compliance.

Customization Product or service can be altered to suit the requirements of the user, customer or business.

Translation Supports automatic translate to multiple languages.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

AI Graphic Design

Adobe Firefly Reviews

Finlay D.

A Fun AI Tool

Likeliness to Recommend

Pros

Cheryl S.

Designs on Demand: Firefly Sparks Marketing Magic.

Likeliness to Recommend

Pros

Vidal F.

Adobe firefly is a easy to use tool that can help

Likeliness to Recommend

Pros

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Feature Ratings

Image and Video Generation

Data Analysis

Artificial Intelligence and Natural Language Processing

Text-To-Image

Content Editor

Search Engine Optimization

Content Summarization

Social Media Integration

Data Protection and Security

Customization

Translation

Vendor Capability Ratings

Ease of Implementation

Product Strategy and Rate of Improvement

Quality of Features

Ease of Data Integration

Breadth of Features

Usability and Intuitiveness

Vendor Support

Business Value Created

Ease of IT Administration

Ease of Customization

Availability and Quality of Training