

What is Adobe Firefly?
Firefly is a separate family of creative generative AI models coming to Adobe products, with an initial focus on image and text effect generation. Adobe Firefly uses generative AI and simple text prompts to create the highest quality output — beautiful images, text effects, and fresh color palettes.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
95 Plan to Renew
79 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Firefly?
Pros
- Performance Enhancing
- Client Friendly Policies
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Import and Export Capabilities
Generative Design
Design Optimization
Multi-Device Support
Graphics Editing
Multi-Need Content Support
Accessibility Checks
Collaboration Tools
Content Library
Vendor Capability Ratings
Ease of Implementation
Ease of IT Administration
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Vendor Support
Usability and Intuitiveness
Business Value Created
Availability and Quality of Training
Ease of Customization
Breadth of Features
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Adobe Firefly Reviews

Ayomide L.
- Role: Information Technology
- Industry: Education
- Involvement: IT Leader or Manager
Submitted Jan 2025
Great app to use
Likeliness to Recommend
What differentiates Adobe Firefly from other similar products?
The swiftness
What is your favorite aspect of this product?
The colour grading and functions
What do you dislike most about this product?
The customers service is slow
What recommendations would you give to someone considering this product?
Work more on customers review
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
Justin M.
- Role: Operations
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jan 2025
Adobe Firefly: Lighting Up Marketing Graphics
Likeliness to Recommend
What differentiates Adobe Firefly from other similar products?
Adobe Firefly feels like a dream tool for anyone in marketing who’s constantly racing against the clock but still wants to deliver high-quality, visually stunning content. Unlike traditional design tools, Firefly taps into the power of AI to generate graphics, text effects, and mockups faster than you can brainstorm your next campaign tagline. For a marketing agency like ours, where creativity and speed are equally critical, it’s been a game-changer.
What is your favorite aspect of this product?
One thing I love about Firefly is how it simplifies text-to-image generation. You can describe what you want—“a vibrant sunset over a bustling city skyline with a painterly effect”—and it just creates. It’s like having an extra designer on standby 24/7. The text effects are equally impressive; we’ve used them to create eye-catching typography for web banners and video overlays. The ability to play around with styles without needing hours of manual design work is, frankly, a marketing miracle.
What do you dislike most about this product?
I’ve noticed Firefly can struggle with very specific requests. For example, generating something hyper-realistic or overly detailed doesn’t always turn out as expected. There’s also a bit of a learning curve when it comes to crafting the right prompts to get exactly what you envision—though that’s improving as we use it more.
What recommendations would you give to someone considering this product?
Since adopting Firefly, our turnaround times for creative assets have dramatically improved. We’ve been able to present multiple polished concepts to clients in half the time it used to take, and that’s earned us a lot of praise (and repeat business). It’s also empowered non-designers on our team to jump into the creative process without feeling overwhelmed by traditional design software.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
Lewis S.
- Role: Information Technology
- Industry: Manufacturing
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2024
AI will be the future, but not yet
Likeliness to Recommend
What differentiates Adobe Firefly from other similar products?
It does not offer anything that makes it unique to other AI systems
What is your favorite aspect of this product?
Enjoyable to experiment with
What do you dislike most about this product?
Lack of customization of output style. Does not learn brand guidelines and cannot provide compliant content for highly regulated industries
What recommendations would you give to someone considering this product?
Lots of features but not ready to meet the needs of technical content creation for global organizations
Pros
- Enables Productivity
- Unique Features
- Performance Enhancing
- Security Protects
Please tell us why you think this review should be flagged.
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