Adobe Firefly Logo
Adobe Firefly Logo
Adobe Systems

Adobe Firefly

Composite Score
7.7 /10
CX Score
8.0 /10
Adobe Firefly
7.7 /10

What is Adobe Firefly?

Firefly is a separate family of creative generative AI models coming to Adobe products, with an initial focus on image and text effect generation. Adobe Firefly uses generative AI and simple text prompts to create the highest quality output — beautiful images, text effects, and fresh color palettes.

Company Details


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Adobe Firefly Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

95 Plan to Renew

79 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Firefly?

0% Negative
0% Neutral
100% Positive

Pros

  • Performance Enhancing
  • Client Friendly Policies
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 82

Import and Export Capabilities

88

Generative Design

84

Design Optimization

83

Multi-Device Support

82

Graphics Editing

81

Multi-Need Content Support

80

Accessibility Checks

79

Collaboration Tools

79

Content Library

78

Vendor Capability Ratings

Average 79

Ease of Implementation

88

Ease of IT Administration

82

Quality of Features

80

Ease of Data Integration

79

Product Strategy and Rate of Improvement

79

Vendor Support

79

Usability and Intuitiveness

79

Business Value Created

79

Availability and Quality of Training

78

Ease of Customization

78

Breadth of Features

76

Adobe Firefly Reviews

Ayomide L.

  • Role: Information Technology
  • Industry: Education
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2025

Great app to use

Likeliness to Recommend

8 /10

What differentiates Adobe Firefly from other similar products?

The swiftness

What is your favorite aspect of this product?

The colour grading and functions

What do you dislike most about this product?

The customers service is slow

What recommendations would you give to someone considering this product?

Work more on customers review

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

Justin M.

  • Role: Operations
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2025

Adobe Firefly: Lighting Up Marketing Graphics

Likeliness to Recommend

9 /10

What differentiates Adobe Firefly from other similar products?

Adobe Firefly feels like a dream tool for anyone in marketing who’s constantly racing against the clock but still wants to deliver high-quality, visually stunning content. Unlike traditional design tools, Firefly taps into the power of AI to generate graphics, text effects, and mockups faster than you can brainstorm your next campaign tagline. For a marketing agency like ours, where creativity and speed are equally critical, it’s been a game-changer.

What is your favorite aspect of this product?

One thing I love about Firefly is how it simplifies text-to-image generation. You can describe what you want—“a vibrant sunset over a bustling city skyline with a painterly effect”—and it just creates. It’s like having an extra designer on standby 24/7. The text effects are equally impressive; we’ve used them to create eye-catching typography for web banners and video overlays. The ability to play around with styles without needing hours of manual design work is, frankly, a marketing miracle.

What do you dislike most about this product?

I’ve noticed Firefly can struggle with very specific requests. For example, generating something hyper-realistic or overly detailed doesn’t always turn out as expected. There’s also a bit of a learning curve when it comes to crafting the right prompts to get exactly what you envision—though that’s improving as we use it more.

What recommendations would you give to someone considering this product?

Since adopting Firefly, our turnaround times for creative assets have dramatically improved. We’ve been able to present multiple polished concepts to clients in half the time it used to take, and that’s earned us a lot of praise (and repeat business). It’s also empowered non-designers on our team to jump into the creative process without feeling overwhelmed by traditional design software.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Lewis S.

  • Role: Information Technology
  • Industry: Manufacturing
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Dec 2024

AI will be the future, but not yet

Likeliness to Recommend

3 /10

What differentiates Adobe Firefly from other similar products?

It does not offer anything that makes it unique to other AI systems

What is your favorite aspect of this product?

Enjoyable to experiment with

What do you dislike most about this product?

Lack of customization of output style. Does not learn brand guidelines and cannot provide compliant content for highly regulated industries

What recommendations would you give to someone considering this product?

Lots of features but not ready to meet the needs of technical content creation for global organizations

Pros

  • Enables Productivity
  • Unique Features
  • Performance Enhancing
  • Security Protects