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Adobe Systems

Adobe Campaign

Composite Score

8.9 /10

CX Score

9.1 /10

122 Reviews Write a Review

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What is Adobe Campaign?

Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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2025 Data Quadrant Champion

Latest Award, 2025

1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2025

5 Top Rated Capabilities

4 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation

2023

2023 Data Quadrant Champion

2023

6 Top Rated Capabilities

6 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience

2022

2022 Data Quadrant Champion

2022

6 Top Rated Capabilities

8 Top Rated Features

2022

Product Impact

2021

2021 Data Quadrant Champion

2021

Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

97 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative

6% Neutral

94% Positive

Pros

Trustworthy
Reliable
Appreciates Incumbent Status
Inspires Innovation

Feature Ratings

Average 84

Email Delivery

Segmentation

Campaign Management

A/B Testing

Text Messaging

Basic Reporting and Analytics

Content Authoring

Auto-Responders

Surveys and Polling

Contact Database

Email Templates

Vendor Capability Ratings

Average 82

Breadth of Features

Ease of IT Administration

Business Value Created

Quality of Features

Ease of Data Integration

Usability and Intuitiveness

Ease of Implementation

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Ease of Customization

Also Featured in...

Marketing Automation - B2C

Score 8.6

View Adobe Campaign in this category (opens in a new tab)

Adobe Campaign Reviews

Akina E.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2022

Content Marketing Platform for advanced campaigns

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

It is commonly known for its best truly advertising campaigns on the lookout. We can change the web, email, and cell phone insight of each customer by customized campaigns across the entire organization. The customization on various channels for various customers is easy, and the work process and altering are truly conceivable. It likewise provides us with the choice of a customizable dashboard to customize according to our longing, and every one of the elements will be at our fingertips.

What is your favorite aspect of this product?

One of the most outstanding substances promoting programming that gives you to customize computerized advertising campaigns. Moreover, it has an assortment of important and pragmatic tools that make the general experience excellent. Also, the user interface is straightforward and work on it.

What do you dislike most about this product?

The tools are very little used and have no spring-up data for better agreement; additionally, the customer support arrangement of Adobe is drawn out and not produced too which makes leaves the customer powerless.

What recommendations would you give to someone considering this product?

Adobe Campaign is the best happy promoting software that shares a basic and simple method for understanding. It is a User agreeable Interface. It permits you to customize campaigns totally and keeps a record of each different activity performed. It is astoundingly proficient and gives common-sense capacities.

Pros

Reliable
Saves Time
Respectful
Client's Interest First

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Apr 2022

Adobe Campaign for limitless marketing management!

Likeliness to Recommend

9 /10

Pros

Inspires Innovation
Caring
Respectful
Helps Innovate

Bruno C.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2022

Adobe campaigns for marvelous marketing

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

We as a team and our company itself is a huge fan of Adobe products. In fact everything we use is Adobe or easily integrated with Adobe. Adobe campaigns was the best choice and I am not afraid to say that we are satisfied with its overall performance.

What is your favorite aspect of this product?

There are many simple and much more advanced features of Adobe campaign. We can easily run campaigns and what a successful campaigns it runs for us. Another very important and great feature is its email deliverability and content creation for successful marketing. Because hey! We all know that content is the king!

What do you dislike most about this product?

To begin with, we love Adobe marketing and the campaigns are most of the time successful but there are minor things that can bother when you are on your initial stages of learning it. The platform itself is not easy to understand and you need to spend time and efforts in order to master it fully. Also, the design templates are not enough there should be more to choose from!

What recommendations would you give to someone considering this product?

It is highly recommended to first of all people who are Adobe fans and second of all to everyone who is looking for a reliable platform that actually delivers what they promise. Adobe is champion in the field and we are happily satisfied with this one.

Pros

Respectful
Helps Innovate
Reliable
Performance Enhancing

Adobe Campaign

What is Adobe Campaign?

Company Details

Book a Free Demo Today!

Awards & Recognition

2025 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

2022 Data Quadrant Champion

2021 Data Quadrant Champion

Adobe Campaign Ratings

88 Likeliness to Recommend

97 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Adobe Campaign?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Text Messaging The capability to send messages by SMS in addition to email.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Surveys and Polling Ability to survey customers and gather feedback.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Marketing Automation - B2C

Adobe Campaign Reviews

Akina E.

Content Marketing Platform for advanced campaigns

Likeliness to Recommend

Pros

Adobe Campaign for limitless marketing management!

Likeliness to Recommend

Pros

Bruno C.

Adobe campaigns for marvelous marketing

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Segmentation

Campaign Management

A/B Testing

Text Messaging

Basic Reporting and Analytics

Content Authoring

Auto-Responders

Surveys and Polling

Contact Database

Email Templates

Vendor Capability Ratings

Breadth of Features

Ease of IT Administration

Business Value Created

Quality of Features

Ease of Data Integration

Usability and Intuitiveness

Ease of Implementation

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Ease of Customization