What is Act-On?
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose. Act-On’s marketing automation is designed to increase customer engagement, convert more leads, and support you in delivering exceptional value at every stage of the customer journey.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
95 Plan to Renew
82 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Act-On?
Pros
- Acts with Integrity
- Effective Service
- Respectful
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Outbound
Social Response Management
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Campaign Execution
Dashboards and Visualization
Social Post Archival
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Quality of Features
Usability and Intuitiveness
Business Value Created
Breadth of Features
Ease of Implementation
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
Availability and Quality of Training
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Act-On Reviews
Hiren R.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2024
Optimizing email marketing
Likeliness to Recommend
What differentiates Act-On from other similar products?
It has played a major role in our sales because of the great connection we have with customers. It's a great marketing tool and one of the most comprehensive we've seen, so I can safely say we made the right choice.
What is your favorite aspect of this product?
Act-On has changed, innovated and optimized our email marketing work efficiently. I love the tool as a whole, it is intuitive, easy to use and has excellent functionalities and integrations that make our work and communication with our customers easier.
What do you dislike most about this product?
It is one of the best tools I have seen, however it still has some room for improvement, on the one hand the loading times should be faster and on the other hand, updating the interface, making some improvements could come in handy.
What recommendations would you give to someone considering this product?
It offers us optimal functionalities to take better advantage of email marketing, organize our customer funnel and have an active communication and meaningful connection with customers. In such a way, it has helped us to improve our relationship with our customers, optimize our campaigns and make them increasingly meaningful and profitable, have resources and integrations that improve our overall work and much more. Definitely, its use benefits our growing organization.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
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Mark K.
- Role: C-Level
- Industry: Not for Profit
- Involvement: Business Leader or Manager
Submitted Dec 2023
Act-On is the perfect solution for our business.
Likeliness to Recommend
What differentiates Act-On from other similar products?
Their customer service and training. So many platforms rely too much on videos or non-personal interactions and Act-On is the right balance that consistently goes above and beyond to make us successful in all that we do.
What is your favorite aspect of this product?
The training hands down. The options and opportunities allowed our staff to ease into the product while not becoming overwhelming etc. The human interactions and real world examples really make them one of the best tools on the market.
What do you dislike most about this product?
Aside from some functionality very specific to our needs, the solution doesn't have much to dislike.
What recommendations would you give to someone considering this product?
Compare the service and training offerings and consider your staff's skill level and understanding of these types of solutions. It doesn't take an engineer to use like some platforms on the market.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
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Gabriel G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2023
Perfect for your first step into MarTech
Likeliness to Recommend
What differentiates Act-On from other similar products?
My clients and I use it for a range of different reasons and that's what is so great about Act-On! From the initial implementation of lead scoring and web forms for gated content, it significantly helps support our demand gen efforts. Data is easy to manage and form-fill alerts are quick to set up, meaning that my clients are notified of all opportunities and results. The drag-and-drop email builder is very easy to use and with templates and duplication features, it's quick to get going with repeat or similar campaigns in the future. The support team is also very responsive and proactive.
What is your favorite aspect of this product?
Act-On makes most of our MarTech tasks faster and automated, which saves us time. At a marketing agency that bills on an hourly rate, that is really helpful, because it means we can achieve results in less time and clients pay less for those results. It's a win-win situation.
What do you dislike most about this product?
The tracking tools in Act-On can be useful as it shows when users have clicked emails and viewed media that was linked in emails, but like most marketing automation platforms, sometimes these can be spam filter opens/views.
What recommendations would you give to someone considering this product?
If you're taking your first step into marketing automation, just take the leap with Act-On. It gives you everything you need and even if you do get stuck, their support team are excellent and will help you find a solution.
Pros
- Caring
- Trustworthy
- Efficient Service
- Effective Service
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