AB Tasty Logo
AB Tasty Logo
AB Tasty

AB Tasty

6.9 /10
Category
AB Tasty
6.9 /10

What is AB Tasty?

AB Tasty is the platform for customer experience optimization, with features like experimentation, personalization, and product optimization to streamline your users along the buyer journey. Whether your KPI is a fast conversion, a subscription, or frequency of use, the platform is built to optimize every digital touchpoint from paid landing page to mobile checkout.

Company Details


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AB Tasty Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on AB Tasty.

79 Likeliness to Recommend

92 Plan to Renew

71 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+72 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love AB Tasty?

8% Negative
0% Neutral
92% Positive

Pros

  • Includes Product Enhancements
  • Efficient Service
  • Inspires Innovation
  • Reliable

Cons

  • Wastes Time
  • Under Delivered

Feature Ratings

Average 77

Personalization/Audience Targeting

84

Split Testing

83

Multivariate Testing

80

Integrations

77

Server Side Testing

75

Audience Segmentation

75

Analytics and Reporting

75

Feature Flagging

66

Vendor Capability Ratings

Average 69

Ease of Implementation

77

Availability and Quality of Training

77

Vendor Support

73

Breadth of Features

71

Business Value Created

71

Product Strategy and Rate of Improvement

70

Ease of Customization

69

Ease of Data Integration

67

Usability and Intuitiveness

63

Quality of Features

61

Ease of IT Administration

60

AB Tasty Reviews

  • Role: Consultant
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Aug 2023

Easy to use, a bit pricey, team with great spirit

Likeliness to Recommend

8 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Trustworthy
  • Inspires Innovation

Cons

  • Less Performance Enhancing

Aurelien M.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Aug 2023

In the toolbox of your marketing strategy?

Likeliness to Recommend

9 /10

What differentiates AB Tasty from other similar products?

The ability to test personalized digital marketing strategies

What is your favorite aspect of this product?

The user experience

What do you dislike most about this product?

Manual tasks if any remaining

What recommendations would you give to someone considering this product?

To give it a shot, always keep ROI in mind. Digital innovations are here to improve the bottom line of any business...

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Cons

  • Vendor's Interest First
  • Under Delivered

Patrick B.

  • Role: Information Technology
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2023

a good, more affordable tool for basic ab testing

Likeliness to Recommend

8 /10

What differentiates AB Tasty from other similar products?

Not very different. Mostly a matter of cost and their pricing structure

What is your favorite aspect of this product?

Visual Editor (easy to use)

What do you dislike most about this product?

Somewhat clunky with the code editor. If you edit the html of a field for example it could break the form if you don’t know what you’re doing from a coding perspective

What recommendations would you give to someone considering this product?

Make sure you have a developer with some bandwidth to help if your tests are more than just text/color changes

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Cons

  • Less Effective Service
  • Wastes Time